Marketing Communication for Global Chain †Myassignmenthelp.com

Question: Discuss about the Marketing Communication for Global Chain. Answer: Introduction Burger Hut is an American global chain of fast food restaurants, which is primarily headquartered in New York; United States and was launched by Mr. Peter Carney. Mr. Carney is one of the relative of Dan Carney who is the founder of Pizza Hut. Burger Hut came to in force in June 1965 that is 51 years ago. Mr. Peter Carney with the help of Mr. Dan Carney and Frank Carney started the chain of Burger Hut restaurants. Although, Burger Hut has faced many ups and downs in its business but has evolved to be one of the known restaurants eventually. The oil prices in 1980 had risen due to the energy crisis but due to Mr. Peter Carneys research, the restaurants had in business for sometime but later it devised a strategy to maintain its business, which made national headlines. However, the strategy was to offer an executive lunch for the days price of oil. Although, this strategy was very effective but it did not last for long. In 1986, after the death of Mr. Peter Carney, his son Mr. Andrew Carney took over the business. It did take time for Mr. Carney to continue with the business with the huge debts but sooner he executed the policy CLUBS strategy that could be carried out. This strategy covers the variety of burgers served according to the variation experienced in price. Burger Hut strategy is developed with the mascot being Joker who signature would be the playing card club. Company Profile The company came into force again after the son took over the business with a new branding strategy that could attract most of the children as it highlighted with the theme of Batman and Joker presently depicting the Superhero concept. Although, the restaurant has been spread more in Asian side. Today, Burger Hut possesses approximately 42 outlets in Asia and 12 outlets in Northern America with 16 outlets in Europe. Although, Burger Hut comprises of only 1555 employees across the country but the number is still growing. However, the country has increased its operational size after 2007. Background of the Product The product first came into force with CLUBS strategy but the not the joker only with the playing card club in New York, United States in 1965. The product was not only driven by perfection but also possessed fresh ingredients as well as vegetables that made a fine combination of healthier taste. The product developed did hit the market well with undertaking of strategy of offer an executive lunch for the days price of oil during oil crisis (Sampler, 2013). Today, Mr. Peter Craneys son Mr. Andrew Carney has expanded the variety as well as added more ingredients to the product. Environmental Scaling Micro Environment SWOT According to the SWOT analysis, the country Singapore even possesses some challenges like competition and price wars in the external environment followed by the saturated image of fast food with changing customers (children) needs as well that has been reducing day-by-day. The internal environment is in the hands of the company such that the organization needs to develop a strategy uplifts the network conditions as well as lower the price a little according to discounting strategy. However, with poor network of geographical area, the people living far off will not able to eat especially the older as well as young generation which has been working. Burger Hut should follow a proper combating strategy for the same. Competitor Analysis SWOT analysis gives a brief review of competitor analysis as well (Grant, 2015). Fast food restaurants have excessively much competition in surviving in the market whether it is new or existing fast food global chains. The primary competitors of Burger Hut are Omakase Burger, Roadhouse, Panda Express and Mc Donalds. The basic competition lies in the promotional strategy as well as price. The basic promotional strategy that distinguishes Burger Hut from other is sales promotion, product giveaways, advertisements and repositioning (Coleman, Cooke Kochunny, 2015). Sales Promotion Omakase Burger has exaggerated its technique through burger patty product sales where a burger and a patty both are there. However, it reveals a two in one product taste and the package offering reveals satisfaction in every bite (Time Out Singapore, 2016). Product Giveaways Mc Donalds offer giveaways in the kids combo and the maximum number of customers in Mc Donalds are kids who come to take the toy that adds to the combo. However, the toy keeps on changing with cartoons and superheroes (Powell Nguyen, 2013). Repositioning Mc Donalds and Panda Express are the two competitors that have brought in focus many healthier snacks and beverages like different coffees, chocolate milks, berry blast and others in Mc Donalds and different types of tea and coffees in Panda Express. Theses all changes have been repositioned from the teenagers target positioning to families that are health conscious (Bublitz Peracchio, 2015). Advertisements The advertisement of Roadhouse burger is eye catching and traditional in a way a modern fast food product can also be a part of conventional set up. Moreover, it is famous for giving burger meals that has altogether 15 options with a different taste that does not matches any other burgers in town (Time Out Singapore, 2016). Potential Problems in of Market Communication The main potential problems that highlight the issue related with market communication are the high prices and the lack of sales promotion concepts. High Price In Singapore, there is wide varieties of players that not only upholds the major market position but are also growing because of the reasonable price they offer (De Mooij, 2013). Fast food products are available for every ones mind and price is the second thing that the customer views while asking the different variety one can eat. However, burgers are supposed to come under reasonable dishes. Nevertheless, with high price, the organization might lose its customers and may lose the market as well (Fieldhouse, 2013). Lack of Sales Promotion Burger Hut lacks the promotional tools like contests and games on the burgers like MC Donalds who act as a communication medium as well as promote sales. However, Burger Hut aims to attract kids with the Batman and Joker idea but it needs to keep on changing as the consumer wants and needs keeps on changing depending on the scenario (Kapferer, 2012). Although, Joker in Batman Series is tactful but is evil too which might create a bad impression on kids and may affect the Burger Hut sales immensely but Singaporeans are spendthrift but they would always want to spend on good quality with reasonable price. Objectives of Marketing Communication After analysing the environmental scaling, the basic objectives that need to be taken are based on two problems highlighted. However, the two problems with their two solutions are given in the table below. Problem Ultimate Solution Increasing Competition Batman and Joker (Superhero) advertisement strategy Lack of Sales Promotion Night Glory Sales Promotion The objectives of marketing communication are to analyse the problems and to understand the mixture of elements whether the objectives undertaken are heard or understood or not. The only way one can build its marketing communication objective is by opting for print and broadcast media (Shimp Andrews, 2013). As the structure for problems is established, the strategy adopted should be able to differentiate between two distinct products. However, keeping in mind to give a competitive hand to competitors; the strategy relating to superhero has been adopted. Although, according to the product, CLUBS is a Jokers Card but the strategy will come to play when the jokers card will be cut by the Batmans card. The strategy adopted will be accordingly to the person who gets the joker card who would have to eat according to Chefs Special' menu whereas the one who gets a Batmans Card, can eat according to their wish on the menu irrespective of the price. On the other hand, as the theme is of a Sup erhero, the Night Glory promotional strategy is for the nocturnal people who get back home late from office or the ones who wish to eat anything at night, which will not only increase sales but will also help in build popularity. However, as depicted to the studies, Singapore is said to be the sleep deprived country, this strategy can help the customers by getting a discount on the night orders so that they are happier and are no more sleep deprived (Whitton, et al., 2014). Strategies of Marketing Communications and Implementation of Tactics Singaporeans Fast Food Intake The trends of fast food intake highlights that 65% of the population prefer eating at fast food outlets when they are out of the home. The work life at Singapore is hectic and it will not slow down in the coming year. This depicts a strong market for fast foods, takeaways, and ready meals. According to the Alex Linton, Founder of City Nomads said that the consumers are concerned about quality rather the price of the fast food today (Cunico, 2014). Product of Burger Hut Figure: Poster of the Product Source: (Created by Author) The poster above depicts the types of burgers that are there in Burger Hut. In addition to the burger, a top up of $5 will be added if the customers wish to heat up with chilli sauces. Figure: Deal of Burger Hut Source: (Created by Author) Price According to the Price mix, there are 5 kinds of burgers, with extra toppings and beverages, the price for each burger would be as: Country Burger (Normal Burger) - $7 Spicy Burger (Non-Vegan Chicken/ Fish; Vegan Cheese) - $8/$9; $7 Lumberjack Burger (One Layer After The Other) - $13 Bandit burger (Sauces Filled With Chicken; Batman Special) - $15.5 Ultra pound burger (Hamburger) - $17 The special features are a discount of 10% on Night Glory Hour that is 11 pm to 4 am in the morning. The meal will be followed by extra top up of $5 with extra chilli sauces. In addition, beverages listed on the menu will be ranging from $6-$12 depending what kind of beverage the customer would order (holt/cold). Positioning Strategy The main goal of the Burger Hut includes three qualities that are Burgers of premium quality (Tastier and Healthier) Beverages according to your preference Different sauces as per the customer taste Special Batman Burger These qualities give a chance to the customers to acknowledge the new strategy of Burger Hut. However, with best sauces as well as fresh vegetables with premium ingredients gets a chance for the customers to add the extra spiciness while enjoying it with Batman and Joker. Conceptual Map Figure: Conceptual Map Source: (Created by Author) As far as the competition is concerned, the main competition lies with Mc Donalds and Roadhouse, as these are the fast food joints that provide extreme quality but fluctuates between a low as well as high price strategy. Moreover, Burger Hut is set with the same pricing strategy to give competition to the Omakese well as Roadhouse, the local giants. The Clubs Strategy is to bring extravaganza taste to the customers such that with a pinch of pepper and salt with sauces according to taste can change the taste for a lifetime. In addition, it will considered to be a treat with Batman. Marketing Communication Strategy and Recommendations Advertising Advertising uses formal forms of communication such that it deals to offer a responsibility of control to the audiences that suffer from credibility but are hard to measure. The flexibility of the tools is good as it helps in a specialized segment as it is related to media and broadcast (Mayo Hausler, 2016). Burger with Batman and Joker is a theme that has been working on the background of superheroes that can communicate their bravery to large masses. Additionally, when it comes to portraying the fast food joint, it mainly revolves on the quality ingredients, sauces, and fresh vegetables. The packaging of the good is the one material itself that attracts the view of the consumers. Public Relations Strategy Public Relation strategy is the overall strategy used by the firm to evaluate the trends as well as predict the consequences the planned programmes used in the organization followed by implementing planned strategies that will not only serve both the public interest and the business as well (Watson Noble, 2014). Burger with Batman Superhero Strategy The superhero strategy somewhere is to encourage kids to be clean as well put the garbage in dustbins through the packaging. However, coloured boxes used for packing burgers can be recycled and reused as they are of paper. Moreover, to promote public relation strategy, Burger Hut can opt for sustainable environment events in which it can even promote its burgers Burger with Batman Sales promotion The sales promotion is appropriate when there is some value added to the product whereas this is an aim which can help in accelerating the growth and sales of the targeted audiences (Bax Woodhouse, 2013). Night Glory is one the important deal promotional strategy as it encloses the people after working hours who are unable to make food after going home. However, devising this strategy has given 10% discount to those audiences who couch that in the time of night glory, they can by any goods at anytime. Direct Marketing Direct Marketing is used when the product needs to be sold through direct selling or face-to-face marketing whether it is in the form of phone calls or emails (Jefferson Tanton, 2013). Burger Hut the Fast Food Restaurant The direct marketing strategy used by the organization is be based on the number of social media marketing tools like using the Facebook and Twitter and carrying out the recycling codes or facts that can be used for packaging (Fletcher Crawford, 2013). Evaluation and Control The evaluation and control stage depicts the stage after promotional tools that help in evaluating any detection and errors that could be the indicators of failure or success in the business (Gould, 2013). Customer Feedback Customer feedback is the after sales service that is necessary to be recorded as the fast food restaurant like Burger Hut on any other restaurant will be able to evaluate the strategy used in the business has been beneficial or not. However, after using the service, its the customer who can provide a valuable feedback towards the service or the product offered was of high quality or not (Chow, et al., 2013). Level of Brand Awareness Brand awareness is the other factor that helps to consider whether the campaign undertaken has been beneficial or not. However, Burger Hut has been well known and has a scalable amount of brand awareness in the market (Parente Strausbaugh-Hutchinson, 2014). Sales revenue (Post sales) The post sales analysis is significant to evaluate the competitive position in the industry (Penc-Pietrzak, 2014). However, in this case, Burger Hut is suppose to be highly competitive that needs to make sure that it improves its sales and keep making profits in the fast food chain (Verbeke, 2013). Media Publicity Generated The advertising and sales promotion strategy undertaken will enable the media publicity to know the market ranking and positioning of the company as well (Proctor, 2014). Conclusion To conclude, Burger Hut has faced many vicissitudes in its venture. Marketing communication plan of Burger Hut has evolved in time. The CLUBS strategy adopted by the company has been competitive in nature rather it has been challenging for the organization itself to maintain it. Moreover, the adoption of superhero theme and the ongoing Batman and Joker had many challenges like high price, lack of sales promotion and changing needs of the consumers. Although, the marketing communication of Burger Hut in Singapore has incorporated the recommendations that could further make the company competitive but with the changing technological needs, the organization has to keep changing its nature of promotion. However, changing customer needs will allow Burger Hut to use different integrated marketing communication tools to remain spirited as well as flourishing in the name of fast food restaurants. References Bax, S. Woodhouse, P. (2013).Cambridge marketing handbook: communications. Kogan Page Publishers. Bublitz, M.G. Peracchio, L.A. (2015). Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes.Journal of Business Research,68(12), pp.2484-2493. Chow, K.Y., Dickson Ong, C.S., Tham, W.L. Wong, Y.K. (2013).Factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants(Doctoral dissertation, UTAR). Coleman, L.J., Cooke, E.F. Kochunny, C.M. (2015). What is meant by Global Marketing?. InProceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference(pp. 176-180). Springer International Publishing. Cunico, M. (2014).Food Forward Trends report Singapore 2014.webershandwick.asia. Retrieved 1 June 2016, from https://webershandwick.asia/wp-content/uploads/2014/04/FF-SINGAPORE-16April.pdf De Mooij, M. (2013).Global Marketing and Advertising: Understanding Cultural Paradoxes: Understanding Cultural Paradoxes. Sage Publications. Fieldhouse, P. (2013).Food and nutrition: customs and culture. Springer. Fletcher, R. Crawford, H. (2013).International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Gould, W.A. (2013).Total quality management for the food industries. Elsevier. Grant, R.M. (2015).Contemporary Strategy Analysis 9e Text Only. John Wiley Sons. Jefferson, S. Tanton, S. (2013).Valuable content marketing: How to make quality content the key to your business success. Kogan Page Publishers. Kapferer, J.N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Mayo, C. Hausler, D. (2016).Marketing Communication - strategy, organization, levels, system, company, disadvantages, business, system.Referenceforbusiness.com. Retrieved 1 June 2016, from https://www.referenceforbusiness.com/management/Log-Mar/Marketing-Communication.html Parente, D. Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: a guide to marketing communication plans. Cengage Learning. Penc-Pietrzak, I. (2014).Competitive Strategy in Turbulent Environment. Lodz University of Technology Press. Powell, L.M. Nguyen, B.T. (2013). Fast-food and full-service restaurant consumption among children and adolescents: effect on energy, beverage, and nutrient intake.JAMA pediatrics,167(1), pp.14-20. Proctor, T. (2014).Strategic marketing: an introduction. Routledge. Sampler, J.L. (2014).Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change. John Wiley Sons. Shimp, T. Andrews, J.C. (2013).Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. The 10 best burgers in Singapore. (2016).Time Out Singapore. Retrieved 1 June 2016, from https://www.timeout.com/singapore/food-and-drink/the-10-best-burgers-in-singapore Verbeke, A. (2013).International business strategy. Cambridge University Press. Watson, T. Noble, P. (2014).Evaluating Public Relations: A Guide to Planning, Research and Measurement. Kogan Page Publishers. Whitton, C., Ma, Y., Bastian, A.C., Chan, M.F. Chew, L. (2014). Fast-food consumers in Singapore: demographic profile, diet quality and weight status.Public health nutrition,17(08), pp.1805-1813.

Twentieth Century Drama Essay Example For Students

Twentieth Century Drama Essay When we first meet Arthur Birling, he is described through the stage direction, as a ruthless, selfish and over-confident business man. All that he cares about his is image and his social status. He wants to be in the News Years honours list and is very self-satisfied and confident that he will get into it.  Shortly afterwards we come to see that he is scared, frightened and so much less self-confident and pride. Starts to loose control about certain things, we see this later on in the story. Starts to become less focused and curious about the enquiry and just answers without asking questions back or answering back, about the whole enquiry; just wants to all this business with Eva Smith to blow over and for the inspector to go. We will write a custom essay on Twentieth Century Drama specifically for you for only $16.38 $13.9/page Order now When we hear that he has sacked Eva Smith, we see him as all defensive and not accepting that he actually did anything, this was then the inspector starts the enquiry. She was merely standing up for her and fellow workers against the pay and conditions they get, and Birling just didnt want her talking at this manner to him. This is where we see the ruthless side of him, She had far too much to say for herself, get rid of her, he does this because he just wants to pay the lowest for the simplest of jobs and doesnt give a damn about the workers, I have a couple of hundred workers under me, who keep changing, this tells us that he has no relationship with the workers, especially Eva Smith she made them all (workers) go on strike. Priestly intends his audience to see Birling as a Selfish, Ruthless, Unapproachable, and Arrogant. We know this because the way and how he fired Eva Smith from his factory and the way he acts all bossy at the start of the enquiry. My own personal feelings about Mr. Birling is that he is a rich, arrogant person who believes anything he says is true and seems to only care about what his family gets up to and how well his businesses are getting up to, but then again he doesnt really care about them; he only cares about his family because he wants to control them and make sure non of the newspapers companies get hold on any saucy news from Birlings, especially as there classed as Royal in the hierarchy, and doesnt care about his business. When we first meet the Inspector, he is described, through the stage directions as a mysterious, bossy, confident and an un-intimidated person. Hes the kind of character that the play needed and couldnt go on with out him, and on the mysterious side of it all, the audience is left with a sort of cliff-hanger figuring out who the Inspector was and what hes goal was coming to the Birlings house but of course hes a ghost warning them if they didnt learn their lesson then things will start to go downwards for them. The Inspector is intended to be seen as a ghostly, mysterious and bossy person. This is so that the person who he is questioning wont lie because the Inspector knows all, so even if they do lie he can push it out of them.  Through his questioning of Shelia, Priestly shows us that the Birling family isnt all just focused on social status and the way people portray them, Shelia is more understanding and actually knows the impact she had on Eva Smith and how her actions affected her life. The others were willing to forget the whole thing happened, but her and Eric just couldnt forget that their actions affected someones whole life. .u2a59434e86497759a115b483d8219b8a , .u2a59434e86497759a115b483d8219b8a .postImageUrl , .u2a59434e86497759a115b483d8219b8a .centered-text-area { min-height: 80px; position: relative; } .u2a59434e86497759a115b483d8219b8a , .u2a59434e86497759a115b483d8219b8a:hover , .u2a59434e86497759a115b483d8219b8a:visited , .u2a59434e86497759a115b483d8219b8a:active { border:0!important; } .u2a59434e86497759a115b483d8219b8a .clearfix:after { content: ""; display: table; clear: both; } .u2a59434e86497759a115b483d8219b8a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2a59434e86497759a115b483d8219b8a:active , .u2a59434e86497759a115b483d8219b8a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2a59434e86497759a115b483d8219b8a .centered-text-area { width: 100%; position: relative ; } .u2a59434e86497759a115b483d8219b8a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2a59434e86497759a115b483d8219b8a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2a59434e86497759a115b483d8219b8a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2a59434e86497759a115b483d8219b8a:hover .ctaButton { background-color: #34495E!important; } .u2a59434e86497759a115b483d8219b8a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2a59434e86497759a115b483d8219b8a .u2a59434e86497759a115b483d8219b8a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2a59434e86497759a115b483d8219b8a:after { content: ""; display: block; clear: both; } READ: How does JB Priestley get across his message about responsibility in the play An Inspector Calls EssayOur first impressions are that Mr. Birling and the Inspector are polar opposites/from opposite sides of a spectrum, because Birlings views are fixated on money, image, status, and reputation it doesnt matter how you get the money or status, as long as it looks good besides your name and people look up to you for it and benefits him. The Inspectors views are on moral, fairness, socialist justice, equality, rights. Doing the right thing, he teaches people to do the right thing thats the whole point of him coming to the Birlings house at this time to teach them that they all have done a bad thing. Twentieth Century Drama GCSE Coursework  An Inspector Calls Continued  However, they do have some similarities bossy, confident, and single minded.  But there is some motivation behind these qualities that makes the difference. Mr. Birling acts purely for financial gain and status. The Inspector is motivated by the need for social justice and the desire for equality.  This is a powerful play, in which Priestly delivers a clear message to the audience; learn from mistakes and all actions have consequences this is what the Inspector tried to teach the Birlings. Two of the most powerful characters are Mr. Birling and Inspector Goole and through them, Priestly expresses his heartfelt desire for social reform.  We very clearly get the impression from Priestly that we are supposed to like the Inspector and support his methods, whereas we are meant to dislike Birlings arrogance and anti-social ways. Its better to ask for the earth than to take it. The Inspector asks them to open their minds, but Birling takes without asking, or considering the possible consequences.

Niccolò Machiavelli’S The Art of War Essays

Niccolà ² Machiavelli’S The Art of War Essays Niccolà ² Machiavelli’S The Art of War Essay Niccolà ² Machiavelli’S The Art of War Essay Niccolo Machiavelli’s The Art of War was written between the year 1519 and 1520. The book is divided into a preface and seven chapters in the form of dialogues which took place in a garden between Cosimo Rucellai and Lord Fabrizio Colonna. Rucellai is actually Machiavelli’s childhood friend who died while they were young. Meanwhile, Fabrizio is the disguised Machiavelli himself. Machiavelli (1521) has noted in the preface of the book that â€Å"the military is like the roof of a palazzo protecting the contents†. The dialogues were purposely written specifically â€Å"to honor and reward, not to have contempt for poverty, to esteem the modes and orders of military discipline, to constrain citizens to love one another, to live without factions, to esteem less the private than the public good†. The book (1521) illustrates that Fabrizio is fascinated with the Roman Legions of the early to mid Republic and convincingly supports their adoption to the contemporary situation of Renaissance Florence. Machiavelli may have written this book well having been selected as an official historian of Florence the year before the publication of the book and he was assigned with simple civil duties part of his assignment. The book is rich with knowledge, wisdom and insights as shared by Fabrizio in the dialogues. He is shown with a superior knowledge stating, among others, the ways which an army must be raised, trained, organized, employed and deployed. His theories are taken on a comprehensive study and analysis of classical and contemporary military practices. On the contrary, he underestimated the efficiency of firearms and cavalry when his concept of copying Roman practices has been gradually and practically used by many rulers and commanders, most notably Maurice of Nassau and Gustavus Adolphus of Sweden. These rulers would later lay the foundations for the system of Linear Tactics which would dominate the warfare of Europe and the world until after the Napoleonic Wars. The Art of War (1521) is considered to be the single most popular military treatise in Europe. Initially, the book may appear to revitalize the infantry-centered military organization of the imperial Roman legions which may not be relevant to today’s times. The book is not very relevant today since it failed to value the social and technological trends. The Art of War may be considered a humanistic treatise on the subject of war, written under the form of dialogues and divided in seven books or chapters. Machiavelli (1521) loathed the people of his time as weak, but he also believed on the possibility of a â€Å"perpetual republic† that would solve the weakness of the moderns and correct the errors of the Romans and in doing so would be able to put up a political order no longer subject to the vicissitudes of fortune. Whether Machiavelli could have had so grand an ambition remains controversial, but all agree on his greatness- his novelty, the penetration of his mind, and the grace of his style. The world nowadays is more concerned with overcoming the terrorists that abound the universe today. Every government specifically the government of the United States is determined to end terrorist activities at whatever cost. The weaponry and the military tactics may have transformed in the most modern ways but what is important is that the leaders would face the challenge in such a good way. The book may not be relevant in many ways in today’s times but it is still a good reference material.

Summer Olympic Games in China Essay Example | Topics and Well Written Essays - 1500 words

Summer Olympic Games in China - Essay Example to boycott the Olympic opening ceremonies. The Chinese constitution was drafted in 1921 and included no references to religion. This was part of the beginning of China's move toward communism and atheism. With Mao Tse Tung's Red Book and Cultural Revolution came the persecution of anything associated with religion. During the Cultural Revolution more than 6000 monasteries were destroyed (Time For Kids, p1). For all intensive purposes the political leadership took the place of religion and religious leadership. Recently the Chinese politicians have revised their constitution to include the word "religion" for the first time since 1921 (America, p6(1)). In addition the politicians included key wording that opened up the possibility of religious observance within China: "The Party strives to fully implement its basic principals for its work related to religious affairs and rallies religious believers in making contributions to economic and social development" (America, p6(1)). The Chinese Communist Party leaders have also been quoted as saying that "religion can play a role in creating a "harmonious society", a term they associated with economic growth and social cohesion" (The Christian Century, P19(1)). As stated above, a religion can be practiced if it "rallies religious believers in making contributions to economic and social development". In essence, if your church contributes to the social welfare of the community than it will be approved by the Religious Affairs Bureau (RAB). Why the Change For many Chinese, daily life consists of a meager existence. It is better than forty years ago when many Chinese were starving. Many social programs do not meet the needs of the many rural Chinese. Many rural Chinese turn to religious organizations within their villages to fund social programs such as schooling and health care. Because of the great need, and the Chinese Communists Party's inability to meet the need, the Party is turning a "blind eye' to the religious organizations in rural villages (The Economist, p25). In one village they worship the Black Dragon. Their temple has been rebuilt (it was destroyed by Maoists) and children are encouraged to work hard in the name of the "Black Dragon". The village services are supplemented by funds from the Black Dragon Temple. The Chinese Communist Party has turned a blind eye to the Black Dragon Temple because it does support social services needed by the community that the government cannot afford to provide. The "officials in Yulin, the prefecture to which Hongliutan (the village) belongs, give the Temple their blessing" (The Economist, p25(3)). Religions Currently, in atheist China, there exists many religions that are practiced. Some who practiced go unnoticed by the Chinese government while others are persecuted. Harmony is used as a determinant as to whether or not a religion is tolerated. If the religion brings social support, like in Hongliutan, then it is allowed (or not noticed). Aproximately 59% of the Chinese population are atheists while the 41% left worship as Taoists, Buddhists, Christians, Muslims, Hindus, Dongbaists, Bons, Xiantianists, and Falun

Abortion comprehensive assignment Essay Example | Topics and Well Written Essays - 1500 words - 1

Abortion comprehensive assignment - Essay Example Some people from the section term abortion as murder, or killing of the innocent soul. According to the medical experts, â€Å"An abortion is when the pregnancy is ended so that it does not result in the birth of a child. Sometimes this is called termination of pregnancy.† Abortion in the United States has been going on for centuries; unwanted pregnancies have been in existence for very many years and in one way or the other such pregnancies were eliminated. Before the18th century women carried out abortion at will as there were no laws that restricted or barred the women from doing so. Due to the lack of any specific laws so many women carried out abortions that some states started coming up with laws to restrict abortions. The first law was the Connecticut statute 1821 the statute prohibited the use of â€Å"toxic substances to cause miscarriage.† Soon afterwards other states followed New York law in 1829. After the New York law various states came up with laws that punished the abortion providers, restricted abortions and at times punishing women seeking to carry out abortions. The first ever United States Federal law to be enacted was the Comstock Law of 1873. The law allowed a special postal agent to open mails suspected to contain abortion or contraceptive. The main aim for the law was to suppress the circulation of â€Å"obscene materials† From the year 1900 up to1960s, abortions were outlawed. As a result many women turned to unsafe abortion. In the year 1965 a total of 265 deaths were reported to have taken pace as a result of unsafe abortions. New York as well as California reported complications with 20% being as a result abortions. As a result of the numerous deaths associated with unsafe abortions, a series of cases were taken to the Supreme Court and some women were granted the right to carry out abortions (Solodnikov,  2011). During the great depression that took place in the

Porters 5 forces analysis

Porters 5 forces analysis The porters 5 forces is a simple tool to understanding where the company power lies in a business situation. The porters forces also helping company understand the strength of a current competitive position. The porter 5 forces includes bargaining power of buyers, bargaining power of supplier, threat of new entry, threat of substitute and rivalry among competitors. The bargaining power of buyer is described as the market of outputs. The bargaining power of buyers ability of the customers exert pressure on businesses by demanding reduce price and increasing the product quality. Company must recognize consumer want and need. In order to boost sales volume, manufactures follow changing consumer trends. The bargaining power of buyer will be high when the large volume buyer are concentrated buying the product or services. There is a concentration of buyers. Other factor will be increasing bargaining power of buyers is the products available replaces by substitutes in the market. In automotive industry the buyers have the greatest power because they can the low switching costs associated with selecting from competing brands. If buyers become disenchanted with some automaker, they can look for alternatives especially foreign cars. Automotive industries have many automakers can substitutes replace General Motors Corporate such as Toyota, Honda, Ford, a nd so on. General Motors Corporate in order to avoid replaces by other automakers, General Motors Corporate always carve out unique line of cars and trucks like fuel cell electric and hybrid vehicles. The bargaining power of supplier is described as the market of inputs. Supplier is provided the raw materials and machinery to company than the company can carry out its business operations. When the bargaining power of supplier will be high is an industry relies on just few suppliers or there are not substitutes available for suppliers product. If bargaining power of supplier higher, the company will be often faces to high pressure on margins from supplier. For example, if General Motors Corporate have one supplier to supply raw material, then the supplier increase their price this will lead General Motors cars and truck also will increase the price because General Motors dont have other supplier to supply raw material. In order to reducing the bargaining power of supplier, the company will be increasing dependency means partnering with many suppliers. Some biggest company maybe will take over a supplier. The threat of substitutes is described as an industrys profitability depends on the relative price to performance of the different types services or product to which customer can turn to buy other product that almost has the same functions. The threats of substitutes exist when a products demand is affected by switching costs. This means the costs of switching to substitutes. In the automotive industry the threat of substitutes product is very huge because automotive industry has many automakers. In order to avoid substitute product replace the General Motors cars and trucks, General Motors Corporate has carve out its own unique product. For example, General Motors carve out alternative fuel vehicles like fuel cell electric and hybrid vehicles. Product differentiation can reduce the threat of substitute so each company also attempts to carve out unique products. Some company will be buy patent developed by potential substitute because avoid the substitute entry markets. The rivalry among competitor is described the intensity of competitive rivalry. The rivalry among competitor means have the major determinant of the competitiveness of industry. The rivalry among competitor is most obvious of any industry. The competitor normally will offer the same product or services as your company. Competitive battles include price wars, new product introduction or advertising campaigns. In order to gain more market share and increase sales, every company often use comparative advertising to emphasize areas where it outperformance its competitor. Rivalry among competitor can reduce the profitability of company but these maybe good things of publics. The rivalry among competitor exist when the industry growth. In order to reduce the rivalry among competitor, General Motors Corporate avoid price competition with other automakers and focus on different segments. Company communicates with competitor also can reduce the rivalry among competitor. This also can build wi n-win relationship with competitors. The threat of new entry is described the new competitor or firms entering into industry. In order to reduce the threat of new entry, the company needs to create a good brand image. If the company have a good brand image, then customer would like to stay with the brand products. The customer loyalty is a barrier entry into market. The threat of new entry depends on economics of scale. For example, company minimum size requirement for profitable operations. Automotive industry is a high threat of new entry but some industry low threat of new entry like shipbuilding because shipbuilding industry has high entry barriers. The government restriction also can reduce threat of new entry. For example, Malaysia government restricts new entry into automotive industry because government wants to protect of local cars (PROTON). Limitation of Porter Analysis The porters 5 forces is a useful framework for competitive analysis within industry. Competitive analysis is lead into strategic planning and the development of a tailored competitive strategy that expects to exploit the situation. The porters 5 forces model has some limitation and weaknesses. In general, porters analysis focuses on company external competitive environment. In order to complete a full competitive analysis, the porters 5 forces need to be compensated. The porters 5 forces has further limitation in today market environment because porters analysis is assumes relativity static market structures. This means porters 5 forces are applicable for simple market structures not best applicable for today dynamic markets. Today dynamic markets are highly influenced by technological innovation such as information technology, so porters analysis cannot analyze today dynamic changes. The second limitation of porters analysis is generally based on the idea of competition. In porters analysis just described how to company or business to achieve competitive advantages. Porters analysis just focuses on competitive advantages and then ignores other important consideration strategy. For example, company not really into consideration strategy such as electronic linking of information system of all company along a value chain, virtual network or enterprise and strategies alliances. The third limitation of porters analysis is porters 5 forces are designed for analyzing individual business strategy. Porters analysis cannot cope with interdependencies and synergies within the portfolio a large company. The fourth limitation of porters analysis is the sources of value are structural advantages. Sometimes may be possible to create barriers to entry. This mean porters analysis possible will create completely new market rather than selecting existing ones. Although porters analysis are not best applicable for today dynamic markets but porters analysis still can compensated with other analysis such as SWOT analysis, PEST analysis, Value Chain analysis and etc. Porters analysis in conjunction with other tools such as PEST and SWOT can define effective competitive strategy. General Motors Corporate also uses SWOT analysis, PEST analysis, and Value Chain analysis to compensated limitation of porters analysis. PEST analysis also can uses to compensated limitation of porters analysis. PEST analysis is described macro environment such as political, economic, social and technological. PEST analysis is strategy tool for understanding markets growth or decline and potential and direction for operations. For example, General Motors must be doing market research before carve out new cars or new markets. The markets research includes economic condition, political and government policy. Government decision can affect organization directly like employments law, tax policy, trade restrictions and tariffs and environmental regulation. The economic condition also can affect company profitability like oil price, interest rates, and economic growth and financial crisis. Especially financial crisis because many people lose job, then almost people temporary dont want buy a new cars. This is can influence company make lose. We can refer to appendix 2; we can understand how PEST analysis is function. SWOT analysis is a strategic planning used to identify the strengths, weaknesses, opportunities and threats for company or business. SWOT analysis applicable to measures a business units, and a proposition. SWOT analysis also can understand where the company strengths and weaknesses and then minimize the affect of weaknesses on company and maximizing or maintain company strengths. When company have know weaknesses and strengths itself then can making good decision for strategy of business proposition. For example, General Motors strengths are have large market shares, global experience, and variety of brand names and current development of alternative vehicles. So General Motors always maintain them strengths. The weaknesses of General Motors are poor customers perception, stagnant profitability, higher labor costs and overly dependent on U.S market. So General Motors try to gain more market share and increase sale volume at other countries such as China, Japan, and Malaysia and so o n. General Motors also need to increase customers perception. We can refer to appendix 3; we can see how company uses SWOT analysis to identify strengths and weaknesses themselves. Value Chain analysis can overcome the limitation of porter 5 forces. Value Chain analysis described the activities that take place in a business and relates them to an analysis of the competitive strengths of the business. Value Chain analysis will help the company pursue a competitive advantages. Porters described value chain have two different categories of activities that is a primary activities and support activities. The primary activities of company include inbound logistics, operations, outbound logistics, marketing and sales and services. The support activities include procurement, human resources management, technology development and firm infrastructure. Value Chain analysis will help the company pursue a competitive advantages. We can refer to appendix 4. In appendix 4, we can see how to value chain contribution from different functions of an organization in the value adding process. Balanced scorecard is a good way to overcome the limitation of porters 5 forces. Balanced scorecard is defined are strategic planning or management system that is used extensively in industry and business to align business activities to the vision and strategy of the organization and monitor organization performance against strategic goals. Balanced scorecard can help company known how well business is running. Balanced scorecard also allows company measures economic value added and operating income. For example, General Motors use balanced scorecard to measures customer satisfaction and market share in target segments. . We can refer to appendix 5; we can see how 2 balanced scorecard running. Product life cycle can overcome the limitation of porters 5 forces. Product life cycle is defined a new product progress through a sequence of stages from introduction to growth, maturity and decline. When companies produce some product like cars or trucks they must take cars market life and services life into account. Recently more and more company is attempting to optimize profit and revenue over entire life cycle. Company does this need to consideration product warranties, the ability to upgrade existing product and space part. For example, General Motors cars have 3 years warranty. . We can refer to appendix 6; we can see the new product progress thought life cycle.

The Discovery Of Economy Essay -- essays research papers

It is a pristine tradition that much matters to a nation, when it comes to issues irrelevant to human development. Speaking in terms of reality, the economic boom of a nation is what human development all about. Now let us profoundly analyze what exactly is the economic boom of a nation. As we begin our analysis, it is highly important for the reader to be enlightened with the fact that it is necessary to think the right way if he has to understand this immensely valuable message. The reader will have to discredit all economic and political concepts and thoughts in considering the planet earth as a single nation and its people as just its citizens with no individual nationalities. Thinking this way alone can make this message more comprehending. Today everyone knows the fact that the world has, due to the advancement in human transportation and communication technology, virtually shrunk to a small global village. Much gossip is evident in the electronic media on the virtual currencies in circulation on the Internet. So it is clearly evident that it solely depends on the way we think, for which each single nation is a proof. Let us consider for example that if fifty states of the USA are divided into fifty nations, then fifty different currencies come into existence with different living standards in each nation. Formalities and barriers will have to be braved by the people as for the flow of people, goods and services from one state to the other. Bureaucratic interference will always remain whenever there is an exchange of business, trade or travel between any two nations from among the fifty. On the contrary if the fifty are again merged into a union of the USA, then there is no need for working out on policies, sovereignty , constitutional amendments, economy, GDP's, GNP's, exports and imports of the fifty states with each state as a separate nation. Similarly let us apply the concept to all the so-called countries of this world considering them to be a single nation at least in economic terms, if not socio-politically. Let us keep in mind the fact that the all the nations of the world, just for the purpose of serving their selfish national ends, have been committing blunders on the economy of this world. Because of the absurd and weird reason that we are socio-politically, culturally, lingually and in many other aspects different from each other, we h... ...0. A coke can in India may be Rs. 15 or more and if it is being bought by 10 million people per day then at Rs. 1 or 2, certainly 200 million people at least will buy it every day. The electricity and medical services must be free of cost and should be considered as a mandatory requirement for all the people of earth’s expanse. Let any form of government rule the world union’s so-called nations. Let us pave way to the economic development of the masses of this world, being irrespective of whether a nation is ruled by a military regime or democracy or any other form of Government. Let the penal code be the strictest of all human times. Let us value human or victim’s rights more than criminals’ rights. For some time the world will have to abandon all sporting events, and unnecessary re-search in space, cloning etc. and plan in a smart manner the smooth and speedy union of all nations of this world into a single nation. Let us make nations a single market for all businessmen on Earth’s land, and earth’s Union a home for the entire community of this world with a healthy, wealthy and hygienic environment, which is economically sustainable, viable, affordable, prosperous and livable.