Benefits And Benefits Of Soft Profits - 1988 Words

Saving cost in terms of discharges and unnecessary costs are examples of â€Å"soft profits† (ROI). Some examples would include improved overall staff satisfaction and better patient satisfaction with improved quality of care. For instance, my workplace has over 100 patients total among the three practices. Every patient has an electronic medical record for their health history, dental history and x-rays. Stated by, (Cleverly, Song, Cleverly, pg. 143, 2011), most public utility-type regulatory models permit the earning of a reasonable rate of (ROI) to ensure the capital can be replaced. The (EMR) are utilized beneficial ways to increase profit gains, in the dental practice and other health care organizations to reduce errors, eliminate†¦show more content†¦Overall, the challenges will outweigh the advantages of the (EMR) since it takes diligent time, effort, and effective team work for the project to work. According to, (Cleverly, Song, Cleverly, pg. 293, 2011), ità ¢â‚¬â„¢s vital to learn to calculate ROI along program lines, financial data on revenues, expenses, and investment must be available along program lines. The rewards of (EMR) are unsurpassed with the cost-savings, increased patient satisfaction, and reduced amount of errors. Careful monitoring of the (EMR) and technology software requires ample security of and monitoring with lock measures within the software. The endless advantages as well as reliable benefits of (EMR)’s implemented in health care organizations for profit increase and superior patient satisfaction. Technology continues to grow and (EMR) have the ability to produce positive results not only for financial gain, but for return on investment. Factors of Justification of Expenditure First of all, the factors compiled in the justification of expenditure which can be analyzed through a primary care physician in an ambulatory setting known as Partners Healthcare System. Ultimately, the study involved a hypothetical primary care provider, patient panel utilizing average statistics only on the institutions listed. This study entailed â€Å"2500

The Importance Of The Internet To Enhance Banking - Free Essay Example

Sample details Pages: 11 Words: 3406 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? To evaluate the importance of Internet to enhance the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking in order to create and deliver value for the customers. Provisional Working Title: The Internet usage has increased in the current generation due to the change in the astounding rates with the advancements in the technology. The studies carrying out ion the impact of the technological advancements have revealed that the technology has been impringed in all aspects of the common peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s life. The electronically handling capability for all the complicated works are increased in this situation. The Internet is treated as the global trend which can reduce the time and distance to perform the important transactions. The change emerged to the internet banking from the conventional banking is termed to be leap transformation. The banking sector in the current days is able to provide with the novel services to the consumers through effective exploitation of the internet. This has given the advantages in two folds that are for bank as well as for the customers. The banks have emerged in to hi tech service providers and to develop the services to elim inate the banking concerns with better focus on the needs and requirements of clients. The current banking sector is implementing novel technologies and expertises to make the complication and concerns of original banking plan to much easier and easily accessible by the consumers. The commencement of the electronic banking initiated with the ATMs. And at present the trend has emerged to carry out the transactions through mobile phone, through internet, direct bill payment, electronic fund transfer and the I banking. The augmentation in the E commerce and the utilization of the internet banking has been supporting the transactions in the banking with better security options with confidentiality in transaction has led to the importance of Internet banking in the current day. Thus the current project is aimed carry out a thorough study on the concept of Internet and the applicability of the same in the highly service oriented sector like banking. Thus the project is able to reveal the benefits that will improve the customer loyalty which is very much necessary in the banking sector further the project will explain the extent of applicability of internet in banking sector. Thus the importance of internet in the current banking sector is analyzed through this. For this study both qualitative approach and the qualitative approach (or primary research) and the secondary research such as Literature review in order to accomplish the study. Don’t waste time! Our writers will create an original "The Importance Of The Internet To Enhance Banking" essay for you Create order Aims and the Objectives: In order to accomplish the theme of the project, the researcher has framed several aims and objectives. Aim: The main aim of the project is to determine the importance of the internet in the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking sector. In order to accomplish this aim the following objectives are framed that should be met: To analyze the concept of the conventional banking sector To evaluate the major issues and concerns of conventional banking sector through literature review. The conduct the primary study to evaluate the importance of internet in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking To carry out analysis to assess the benefits of internet for banking. To recommend viable suggestions to improve the customer loyalty through the internet in banking sector. Preliminary literature review: The literature review describes the theories and the models from various sources such as books, articles, white papers, web references, journals etc that will be able to reply the research queries. The internet has now become the universal exploitation in day to day life. Banking being a highly service oriented sector has to grow further as the competence is augmenting and only quality work will increase the growth. Conventional banking sector: [Mabid Ali Al-Jarhi and Munawar Iqbal] For every developing financial system, banking system is considered as one of the important characteristics. An efficient banking system helps to improve the society. The conventional banking system provides different functions. The transfer of assets from those who have surplus to those that require extra assets to run their various business activities is facilitated by banking. The conventional banking is based on the principle of à ¢Ã¢â€š ¬Ã…“the more you have, the more you getà ¢Ã¢â€š ¬?. The conventional banking is based upon the security, and makes all efforts to recover the money. [Naveed Azeem Khattak] Unless a specific exception is made on a default loan, the charge interest does not stop in conventional banking. Depending on the length of loan period, the interest is charged. The risks are eliminated in the conventional banking during the transactions. In conventional banking sector legal responsibility is not taken by the banks during the transaction with the customer. In the conventional banking, interest on the capital amount is charged based on the time value. Even if the organization suffers losses, the interest is charged by the banking system and there is no concept of sharing the losses. No agreement is made while distributing working capital finance, cash finance and the running finance for the exchange of goods and services. The conventional banking is a time consuming process. To process a simple transaction like clearing a cheque it takes several hours. This problem is avoided by the internet banking. The transactions done through the internet banking consumes very less time and makes the banking convenient and faster. Major Issues and Concerns of Conventional Banking: [Dr. Kashif-Ur-Rehman] the major issue in the conventional banking is the online transactions are not possible. The conventional banking is a time consuming process. To process a simple transaction like clearing a cheque it takes several hours. Here the administrator has a lot of work and the efforts required are more. The conventional banking consumes a lot of time since the banking activities should be performed at the particular bank branches. The conventional banking makes the financial transactions slower. The customers do not get satisfied by the conventional banking systems since the transactions are done at a slower rate. The customers can perform the bank activities, payments of bills and many other services of bank only during the bank timings. Unless a specific exception is made on a non-payment loan, the charge on interest does not stop in conventional banking. In conventional banking sector legal responsibility is not taken by the banks during the transaction with the customer. The e banking service which makes the transactions faster and simpler cannot be provided by the conventional banking system. The major issues in the conventional banking approaches are the more waiting time for the exploitation of services, complicated process, issues in bouncing of the checks and other credit transactions, unavailability of full data of clients bother personal and transaction details, no process to check the account details in between, more costs of transaction in the view of consumer. The issues are also faced by the banks due to lack of technology such as complicated process execution, more costs of process, no insight about the consumers, and lesser availability of skilled employees, more chance for frauds, lower growth rate, lower retention and loyalty of consumers. The major drawback of the conventional or usual banking is that there is no chance for the development and implementation of the innovative products and services to attract customers. Importance of internet in banking: [Olga Tartu 2003] The banking offered to the users which includes the services such as enquiry about the balance in their financial statement, about account dealings, account statement, payments of bills and many other services of bank is termed as Internet in Banking. Internet in the banking enables the consumers to manage their savings and save their time. The internet banking requires the active bank account with the balance in it for the transactions, credit card or debit card number, bank account number, internet banking PIN number and a pc with internet connection. The e-banking i.e. electronic banking is provided by the internet banking which allows the customers to carry out the banking activities online. Accessing of any information regarding account and transactions can be done by the internet banking at any time of the day. The customers of the bank can appeal permission and can execute banking activities through computer, television or cell phone. The financial transac tion can be done through the e-banking; the e-banking can be defined as the electronic connection between the user and the manager of the bank. The internet in banking provides many services like online dealings and it allows them to control their financial accounts at any time. The internet in banking permits the clients to perform all the activities using a secured website that is managed by the banks. Benefits of internet for banking: Few benefits of the internet for providing the banking services lie in its cost effectiveness, transactional service as well as information of consumers can be exploited by employing internet, 360 degree insight, lesser waiting time, reduced time for transactions and usage of services, reduced distance, reliability and better user interface etc. [Suganthi, B., Balachandran, G. (2001)] The various benefits provided by the internet banking are as follows: The people can access their personal business account information online. By the internet banking the services offered by the different banks can be compared. It allows online applying and buying the financial products. The main advantage provided by the internet banking is that it is cost effective. By the use of internet banking, the administrator work gets significantly reduced. The internet banking makes the financial transactions faster, and provides flexibility in performing financial transactions. The ti me require for processing the transactions of bank is reduced by the internet banking. Accessing of any information regarding account and transactions can be done by the internet banking at any time of the day. No need to visit the bank for applying loan, it can be done online through the internet banking. The services provided by the internet banking have made banking much easier and faster for the customers as well as bankers. The internet banking permits the clients to perform all the activities using a secured website that is managed by the banks. 24 hours service is available through the internet banking. Recommendations to improve the customer loyalty through the internet in banking sector: [Kotler and keller, 2006] The internet banking has provided many advantages to the customers. Understanding the customer needs is an important factor to be considered. The customers are able to access more information and wide range of services through the internet banking. Since the internet banking reduces the time required to access the accounts, the customers are satisfied and resulted in the increased loyalty. The success of any business depends on the customer satisfaction. The service quality is the important factor in achieving the satisfaction of customer. The major issue in the internet banking is the security. The privacy of the customer, the danger of getting hacked by the hackers and the issues relating to the banking activities are the main issues that occur in the internet banking. These issues in the internet banking can be reduced by the proper planning. The banks should make their customers to believe that the services provided by that bank are secured. The websit e through which the online transactions are performed should be managed and controlled properly. Since the internet does not provide the secured means of communication, the proper measures are to be taken while designing the website. When the user gives the personal information like the credit card number or the account number, privacy issue arises. The internet does not provide privacy for the userà ¢Ã¢â€š ¬Ã¢â€ž ¢s information that is being shared through the emails. The various services that are offered by the internet like social networking sites, email facilities, online shopping and also browsing of other websites should be done in such a way that hacking of userà ¢Ã¢â€š ¬Ã¢â€ž ¢s private data is not possible. The website should be planned carefully so that the customers satisfy and improves the loyalty. The services provided by the internet banking like online dealings should be managed effectively by the bank administrator. Why is this work important? (What contribution to knowledge / originality is involved?) The conventional banking sector holds several concerns and issues regarding speed of service delivery and much waiting time for the consumers due to the inability to have soft copy about the details of consumers and proper coordination. The distance of the bank and complicated process is another major concern that has been reduced and eliminated completely by providing faster services and elimination of the major concerns of conventional banking services through the Internet deployment. This has reduced the distance and waiting time of the consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ ultimately aiming to improve the level of satisfaction. Thus the loyalty of the customers will be increased by retention and thus the growth of banking will augment. Thus, the current research will be beneficial for the banks trying to upgrade the technology of internet for providing the banking services with latest expertises such as E banking, Mobile Banking etc to improve the retention of the customers and allo w growth of the banks. Methodology Sources of data: Research Methodology is used to realize the concept of the project. By the research method one can know the products of analysis and also the total process of the project. Various research methods are explained by the researcher in the research methodology to find the aims and objectives of the research. For completing the project effectively a variety of research methods are discussed. For collecting the data that helps in completing the project successfully Primary research and secondary research methods are used. The data is analyzed and then results are made after analyzing the collected data. Some of the research methods are commonly used for any research process. The various research processes are Experiment methods Survey methods Observation methods Case studies method Literature review The research methods used for the successful completion of this project are Qualitative research and quantitative research or Primary research and the Secondary research or literature review has been employed as the major methods to collect the data required to accomplish the project. Primary Research: The primary research is the method of collection of the information for some particular purpose. Te data can be collected through his method is very eminent to accomplish the project theme. The data through this method can be obtained by 2 different methods such as interviews conducted on a personal basis and the individual observations. The primary research in the current project both qualitative research and the quantitative research has been exercised in the form of personal interviews and the questionnaire survey. This approach also ascertains various benefits such as congregation of in depth solutions for the queries, applicable for relatively small sample size, accurate analysis of the study, lesser fraction of the refusals compared to other practices. This approach has fewer demerits such as it is costly process, can be biased with the interviewer, time taking and slow process, privacy issues etc may indulge in the process. In the current research project, a direct inter view has been commenced by involving the managers and other experts of major banks like ICICI, Citi bank etc. The questionnaire survey has been instigated by employees, consumers to understand the importance of internet in the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking sector. Qualitative Research Method: [Marshall PA. 2003]Qualitative research method is a type of logical research. The approach of gathering inà ¢Ã¢â€š ¬Ã¢â‚¬Å"depth information during questioning the participants is done in the Qualitative Research. Qualitative research methods are more flexible when compared to quantitative research methods. The indefinable factors can be recognized by the qualitative research methods. Participant research, in-depth interviews and focus groups are the three types of qualitative research methods. The participant observation is used for collecting the data based on the behaviors. To obtain the group data, focus groups are used. For collecting individual data in depth interviews are used. Qualitative research contains very smaller sample size. In the qualitative research mainly the interviews and group discussions are carried out. In this type of research the customer response forms, information or media clips are provided. The current study has employed the direct interview sessions with the managers and experts of banking sector like ICICI, Citi groups to congregate the change of banking from conventional banking to high speed baking and its applicability in current situations. Merits of Qualitative research: It helps in building new theories It uses subjective information Explore new areas of research The questions which are complex to evaluate in the quantitative methods can be examined by the qualitative research method. Demerits of qualitative research: It is expensive Time consuming process The information gathered is limited to questionnaires and interviews. Quantitative Research Method: [Rosnow, R.L. and Rosenthal, R. (2005)]By the quantitative research identifying the relationship among the different variables things, time and performance etc is accomplished. From positivism the data is extracted. For answering a specific research question the quantitative research methods involve a group of statistical data. To establish the occurrence and quantity of their reactions a systematically calculated sample of participants is asked a set of questions on a survey. In the Quantitative research method evaluation of the suitable events is done by the examiner. This procedure of the quantitative method is primarily determined on the number of the features and associated relationships of the several variables. Sampling methods are utilized for the quantitative research which makes the consumer surveys. In this study, questionnaire survey has been commenced by involving the employees and the consumers who are major banking service users to provide with the valuable solutions in descriptive questions. Merits of quantitative research: Provides high reliability Effective utilization of sampling techniques Demerits of quantitative research method: The exact information is not provided Inability to control the situation where respondents provide the response to the questions in the survey Secondary Research: The secondary research is the process of collection of the data from varied sources that is, it is the process of gathering the data from previously published form of data. The various sources that will involve in the collection of the data are books, journals, magazines, web sites, periodicals, trade stats, white papers etc. the secondary research can be again divided as external research and the internal research. In the current project literature review has been employed as the major secondary research that will work out to know the opinions and views of various authors and experts along with the initial ground work applicable with the identical theme of the project from root. This type technique has several merits such as in depth study from base, availability of large pool of resources etc. the demerits of this approach is that the information collected may be in general form, in accuracy of the collected data, older and outdated data will be available sometimes, novel concep t will have lower material. Anticipated outcomes: The following are the anticipations of the current study: A literature study that will reveal the importance of the internet in the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking sector in the view of various author that has been collected from a variety of sources such as journals, white papers, books, web sites, magazines, texts and the documents etc. To draw the probable conclusions from the study based on the above approach. To accomplish the quantitative research and the qualitative research as primary research that will help to draw the views on the theme of the project from experts, management gurus and other participants. To analyze the results in comparison with secondary research. To suggest viable recommendations for better process of banking. Ethical issues of this work: The ethics are very prominent aspect that has to be considered wile accomplishing the project and especially during the qualitative and quantitative study. In general the ethics shall be validating to all the parts of the project right from planning to completion of the project. The study shall thus be carried without the ethical issues such as unnecessary interruption of the property and ecology or surroundings or the harmful actions towards to partake in the project. The individuals and participants in order to partake shall admit the conveyance to participate by acknowledging the letter of consent as agreement. Thus the ethical issues can be avoided along with the confidentiality concerns and privacy aspects. The research f the current project shall thus be carried out by keeping the ethical issues in view and has to deliver the results without any major concerns and shall be able to forecast the probable issues in prior.

Psychological Criticism Of The Cask Of Amontillado

Lillianna Pinnock Professor Sheridan 7 December 2017 Research Paper Edgar Allan Poe: The Cask of Amontillado Psychoanalysis is the search for evidence for unresolved emotions, psychological conflicts, and whatever else may be hidden in perplexing literary works. Psychoanalytic criticism showcases what has been suppressed by the author’s conscious mind. The author’s sexual conflicts, family life, childhood traumas will be camouflaged in symbolism. One story that lends itself particularly well to this form of criticism is The Cask of Amontillado and throughout the story there are various literary elements that play a major role. Poe’s The Cask of Amontillado is a chilling tale of revenge told from the perspective of a demented narrator†¦show more content†¦What could drive someone to commit an act as unfathomably cruel as burying another person alive, many readers wonder. Although the answer to this question has escaped readers for centuries, an application of Freudian psychology helps to unearth some answers. Freudian psychology subscribes to the notion that the subconscious –the part of our brain that, unbeknownst to us, controls many of our behaviors–is divided into multiple parts. Montresor is the protagonist in The Cask of Amontillado. He would be an anti-hero or quite possibly the villain protagonist. Fortunato would be the antagonist. Since Montresor was the narrator, very little information was given in regards to Fortunato. In the beginning , when Fortunato is first introduced into the story, he is dressed like a fool. Fortunato’s addiction to wine led him to vul nerable to Montresor’s compelling offer of the Amontillado. The setting of The Cask of Amontillado factors into the criticism. The beginning setting describes the carnival. A place of â€Å"supreme madness†(Poe 2) was in full swing. Reading on the setting grows darker, damper, and colder. As they journey through the catacomb, Montresor and Fortunato move into smaller and smaller—and fouler and fouler—spaces. This suggest that, as they move father away from open air, they are alsoShow MoreRelatedPsychological Criticism Of The Cask Of Amontillado1134 Words   |  5 PagesThe Cask Of Amontillado Human beings naturally have a limitation of patience. When that limit is being put to the test a friend may easily be seen as a foe. A foe that might unknowingly be facing their untimely demise. In the story â€Å" The Cask of Amontillado† written by Edgar Allan Poe, the character Montresor has been supposedly wronged by Fortunato. Causing Montresor to contrive a plan to kill Fortunato. Through the story we are given the perspective of Montresor, whose character changes fromRead MoreThe Cask Of Amontillado By Edgar Allan Poe1575 Words   |  7 PagesIs there anything that someone could do to you that would cause you to commit murder? Could you get away with it? Montresor is the murderous narrator who has committed the perfect murder in just such a tale, â€Å"The Cask of Amontillado.† Montresor plots and kills an unwary friend/foe during carnival time for motives that are unclear. The author of this tale, Edgar Allan Poe, influenced by his somewhat tragic life and o ne of the most influential Gothic writers, uses symbolism and irony to show the multitudeRead MoreComparing Fall of the House of Usher and The Cask of Amontillado1299 Words   |  5 Pages Introduction The Fall of the House of Usher and The Cask of Amontillado are two of Edgar Allan Poes most well-known and noteworthy stories. This paper compares and contrasts the two stories and provides and outline as well. The Fall of the House of Usher is based on terror just as The Cask of Amontillado (hereafter called Cask) is based on terror but there are many different components that Poe uses that contrast with the Cask, and they will be pointed out. According to Brett ZimmermanRead MoreThe Cask Of Amontillado By Edgar Allan Poe1303 Words   |  6 PagesIn Edgar Allan Poe’s â€Å"The Cask of Amontillado,† the narrator recalls an extremely significant time in his life, and takes the reader along with him. Throughout the story, one experiences a perfectly planned murder which took place over fifty years ago, and still no one has discovered what truly happened to poor Fortunato as he was chained to a wall in a room that was then closed off, and torched to death due to all the nitre in the walls. As the story goes on, the reader can see some of Poe’s unfortunateRead MoreThe Final Days of Edgar Allan Poe by Roger Francis 1732 Words   |  7 Pagesoften show signs of mental insta bility, like the old man in â€Å"The Tell-Tale Heart† and Montressor in â€Å"The Cask of Amontillado†. Since tragedy was prominent throughout Poe’s life, his work reflects the darkness ingrained by continuously being faced with adversity. Poe’s mental stability also comes into question when analyzing his works. The use of his unreliable narrators and their psychological issues present the questions of Poe’s own mental capacity. Because of the tragedy that occurred in Poe’sRead More Motication for Premiditated Murder Essay1612 Words   |  7 Pagesâ€Å"The transformation of a psychological obsession into an aesthetic principal earned Poe his reputation as a principle innovator of the 19th century short fiction† (May). Edgar Allen Poe’s gruesome style of writing used connects him, and raises the social issue of motivation for murder within our jury trials. This is a widespread process of figuring out within a case in every country across the world. Motivation can be explained as the general desire to do something. â€Å"The Tell Tale Heart†, by EdgarRead MoreThe Cask Of Amontillado By Edgar Alan Poe1074 Words   |  5 Pages Edgar Alan Poe s short story The Cask of Amontillado is the typical example on how revenge can cause a man to murder without a conscious. This shouldn’t be anything new to someone is versed in Edgar Alan Po’s literature because he is best known for his tales of mystery and macabre. Merriam-Webster definition of Macabre can be described as, â€Å"having death as a subject: comprising or including a personalized representation of death †. It can be said the character Monstresor has revenge saturatingRead More Poes The Cask of Amontillado: A Psychological Analysis of Characters1226 Words   |  5 PagesPoes The Cask of Amontillado: A Psychological Analysis of Characters Widely regarded as E. A. Poes finest story, The Cask of Amontillado depicts a deed so horrific that for many it defines evil. Edmund Clarence Stedman said of Poes writings: He strove by a kind of divination to put his hand upon the links of mind and matter, and reach the hiding-places of the soul. Even though 20th century theories of psychology would not be formulated until many years after Poes death, he neverthelessRead More Comparison Between â€Å"The Cask of Amontillado† and â€Å"The Tell-Tale Heart†2120 Words   |  9 Pagesâ€Å"The Cask of Amontillado† and â€Å"The Tell-Tale Heart†. Poe was infatuated with death, disfigurement, and dark characteristics of the world. He could mix characters, setting, theme,and mood in a way that readers are automatically drawn into reading. Both of these short stories have the same major aspects in common. The narrators in both works prove to be similar in several ways. In â€Å"The Tell-Tale Heart† the story is told through a psycho narrator; both stories contain apparent psychological imbalancesRead MoreEdgar Allan Poe And The Cask Of Amontillado1384 Words   |  6 PagesWhat makes Edgar Allan Poe work unique? Other than being a strange individual, Poe has become a remarkable literature writer. The Raven, Annabel Lee, and The Cask of Amontillado are just a few of Poe’s work that staples the theme of gothic literature. This essay will allow you to see the gothic elements Edgar Allan Poe uses through his most common poems. Gothic literature has many elements which play into its definition. The actual definition is a style of writing that is characterized by elements

Marketing Communication for Global Chain †Myassignmenthelp.com

Question: Discuss about the Marketing Communication for Global Chain. Answer: Introduction Burger Hut is an American global chain of fast food restaurants, which is primarily headquartered in New York; United States and was launched by Mr. Peter Carney. Mr. Carney is one of the relative of Dan Carney who is the founder of Pizza Hut. Burger Hut came to in force in June 1965 that is 51 years ago. Mr. Peter Carney with the help of Mr. Dan Carney and Frank Carney started the chain of Burger Hut restaurants. Although, Burger Hut has faced many ups and downs in its business but has evolved to be one of the known restaurants eventually. The oil prices in 1980 had risen due to the energy crisis but due to Mr. Peter Carneys research, the restaurants had in business for sometime but later it devised a strategy to maintain its business, which made national headlines. However, the strategy was to offer an executive lunch for the days price of oil. Although, this strategy was very effective but it did not last for long. In 1986, after the death of Mr. Peter Carney, his son Mr. Andrew Carney took over the business. It did take time for Mr. Carney to continue with the business with the huge debts but sooner he executed the policy CLUBS strategy that could be carried out. This strategy covers the variety of burgers served according to the variation experienced in price. Burger Hut strategy is developed with the mascot being Joker who signature would be the playing card club. Company Profile The company came into force again after the son took over the business with a new branding strategy that could attract most of the children as it highlighted with the theme of Batman and Joker presently depicting the Superhero concept. Although, the restaurant has been spread more in Asian side. Today, Burger Hut possesses approximately 42 outlets in Asia and 12 outlets in Northern America with 16 outlets in Europe. Although, Burger Hut comprises of only 1555 employees across the country but the number is still growing. However, the country has increased its operational size after 2007. Background of the Product The product first came into force with CLUBS strategy but the not the joker only with the playing card club in New York, United States in 1965. The product was not only driven by perfection but also possessed fresh ingredients as well as vegetables that made a fine combination of healthier taste. The product developed did hit the market well with undertaking of strategy of offer an executive lunch for the days price of oil during oil crisis (Sampler, 2013). Today, Mr. Peter Craneys son Mr. Andrew Carney has expanded the variety as well as added more ingredients to the product. Environmental Scaling Micro Environment SWOT According to the SWOT analysis, the country Singapore even possesses some challenges like competition and price wars in the external environment followed by the saturated image of fast food with changing customers (children) needs as well that has been reducing day-by-day. The internal environment is in the hands of the company such that the organization needs to develop a strategy uplifts the network conditions as well as lower the price a little according to discounting strategy. However, with poor network of geographical area, the people living far off will not able to eat especially the older as well as young generation which has been working. Burger Hut should follow a proper combating strategy for the same. Competitor Analysis SWOT analysis gives a brief review of competitor analysis as well (Grant, 2015). Fast food restaurants have excessively much competition in surviving in the market whether it is new or existing fast food global chains. The primary competitors of Burger Hut are Omakase Burger, Roadhouse, Panda Express and Mc Donalds. The basic competition lies in the promotional strategy as well as price. The basic promotional strategy that distinguishes Burger Hut from other is sales promotion, product giveaways, advertisements and repositioning (Coleman, Cooke Kochunny, 2015). Sales Promotion Omakase Burger has exaggerated its technique through burger patty product sales where a burger and a patty both are there. However, it reveals a two in one product taste and the package offering reveals satisfaction in every bite (Time Out Singapore, 2016). Product Giveaways Mc Donalds offer giveaways in the kids combo and the maximum number of customers in Mc Donalds are kids who come to take the toy that adds to the combo. However, the toy keeps on changing with cartoons and superheroes (Powell Nguyen, 2013). Repositioning Mc Donalds and Panda Express are the two competitors that have brought in focus many healthier snacks and beverages like different coffees, chocolate milks, berry blast and others in Mc Donalds and different types of tea and coffees in Panda Express. Theses all changes have been repositioned from the teenagers target positioning to families that are health conscious (Bublitz Peracchio, 2015). Advertisements The advertisement of Roadhouse burger is eye catching and traditional in a way a modern fast food product can also be a part of conventional set up. Moreover, it is famous for giving burger meals that has altogether 15 options with a different taste that does not matches any other burgers in town (Time Out Singapore, 2016). Potential Problems in of Market Communication The main potential problems that highlight the issue related with market communication are the high prices and the lack of sales promotion concepts. High Price In Singapore, there is wide varieties of players that not only upholds the major market position but are also growing because of the reasonable price they offer (De Mooij, 2013). Fast food products are available for every ones mind and price is the second thing that the customer views while asking the different variety one can eat. However, burgers are supposed to come under reasonable dishes. Nevertheless, with high price, the organization might lose its customers and may lose the market as well (Fieldhouse, 2013). Lack of Sales Promotion Burger Hut lacks the promotional tools like contests and games on the burgers like MC Donalds who act as a communication medium as well as promote sales. However, Burger Hut aims to attract kids with the Batman and Joker idea but it needs to keep on changing as the consumer wants and needs keeps on changing depending on the scenario (Kapferer, 2012). Although, Joker in Batman Series is tactful but is evil too which might create a bad impression on kids and may affect the Burger Hut sales immensely but Singaporeans are spendthrift but they would always want to spend on good quality with reasonable price. Objectives of Marketing Communication After analysing the environmental scaling, the basic objectives that need to be taken are based on two problems highlighted. However, the two problems with their two solutions are given in the table below. Problem Ultimate Solution Increasing Competition Batman and Joker (Superhero) advertisement strategy Lack of Sales Promotion Night Glory Sales Promotion The objectives of marketing communication are to analyse the problems and to understand the mixture of elements whether the objectives undertaken are heard or understood or not. The only way one can build its marketing communication objective is by opting for print and broadcast media (Shimp Andrews, 2013). As the structure for problems is established, the strategy adopted should be able to differentiate between two distinct products. However, keeping in mind to give a competitive hand to competitors; the strategy relating to superhero has been adopted. Although, according to the product, CLUBS is a Jokers Card but the strategy will come to play when the jokers card will be cut by the Batmans card. The strategy adopted will be accordingly to the person who gets the joker card who would have to eat according to Chefs Special' menu whereas the one who gets a Batmans Card, can eat according to their wish on the menu irrespective of the price. On the other hand, as the theme is of a Sup erhero, the Night Glory promotional strategy is for the nocturnal people who get back home late from office or the ones who wish to eat anything at night, which will not only increase sales but will also help in build popularity. However, as depicted to the studies, Singapore is said to be the sleep deprived country, this strategy can help the customers by getting a discount on the night orders so that they are happier and are no more sleep deprived (Whitton, et al., 2014). Strategies of Marketing Communications and Implementation of Tactics Singaporeans Fast Food Intake The trends of fast food intake highlights that 65% of the population prefer eating at fast food outlets when they are out of the home. The work life at Singapore is hectic and it will not slow down in the coming year. This depicts a strong market for fast foods, takeaways, and ready meals. According to the Alex Linton, Founder of City Nomads said that the consumers are concerned about quality rather the price of the fast food today (Cunico, 2014). Product of Burger Hut Figure: Poster of the Product Source: (Created by Author) The poster above depicts the types of burgers that are there in Burger Hut. In addition to the burger, a top up of $5 will be added if the customers wish to heat up with chilli sauces. Figure: Deal of Burger Hut Source: (Created by Author) Price According to the Price mix, there are 5 kinds of burgers, with extra toppings and beverages, the price for each burger would be as: Country Burger (Normal Burger) - $7 Spicy Burger (Non-Vegan Chicken/ Fish; Vegan Cheese) - $8/$9; $7 Lumberjack Burger (One Layer After The Other) - $13 Bandit burger (Sauces Filled With Chicken; Batman Special) - $15.5 Ultra pound burger (Hamburger) - $17 The special features are a discount of 10% on Night Glory Hour that is 11 pm to 4 am in the morning. The meal will be followed by extra top up of $5 with extra chilli sauces. In addition, beverages listed on the menu will be ranging from $6-$12 depending what kind of beverage the customer would order (holt/cold). Positioning Strategy The main goal of the Burger Hut includes three qualities that are Burgers of premium quality (Tastier and Healthier) Beverages according to your preference Different sauces as per the customer taste Special Batman Burger These qualities give a chance to the customers to acknowledge the new strategy of Burger Hut. However, with best sauces as well as fresh vegetables with premium ingredients gets a chance for the customers to add the extra spiciness while enjoying it with Batman and Joker. Conceptual Map Figure: Conceptual Map Source: (Created by Author) As far as the competition is concerned, the main competition lies with Mc Donalds and Roadhouse, as these are the fast food joints that provide extreme quality but fluctuates between a low as well as high price strategy. Moreover, Burger Hut is set with the same pricing strategy to give competition to the Omakese well as Roadhouse, the local giants. The Clubs Strategy is to bring extravaganza taste to the customers such that with a pinch of pepper and salt with sauces according to taste can change the taste for a lifetime. In addition, it will considered to be a treat with Batman. Marketing Communication Strategy and Recommendations Advertising Advertising uses formal forms of communication such that it deals to offer a responsibility of control to the audiences that suffer from credibility but are hard to measure. The flexibility of the tools is good as it helps in a specialized segment as it is related to media and broadcast (Mayo Hausler, 2016). Burger with Batman and Joker is a theme that has been working on the background of superheroes that can communicate their bravery to large masses. Additionally, when it comes to portraying the fast food joint, it mainly revolves on the quality ingredients, sauces, and fresh vegetables. The packaging of the good is the one material itself that attracts the view of the consumers. Public Relations Strategy Public Relation strategy is the overall strategy used by the firm to evaluate the trends as well as predict the consequences the planned programmes used in the organization followed by implementing planned strategies that will not only serve both the public interest and the business as well (Watson Noble, 2014). Burger with Batman Superhero Strategy The superhero strategy somewhere is to encourage kids to be clean as well put the garbage in dustbins through the packaging. However, coloured boxes used for packing burgers can be recycled and reused as they are of paper. Moreover, to promote public relation strategy, Burger Hut can opt for sustainable environment events in which it can even promote its burgers Burger with Batman Sales promotion The sales promotion is appropriate when there is some value added to the product whereas this is an aim which can help in accelerating the growth and sales of the targeted audiences (Bax Woodhouse, 2013). Night Glory is one the important deal promotional strategy as it encloses the people after working hours who are unable to make food after going home. However, devising this strategy has given 10% discount to those audiences who couch that in the time of night glory, they can by any goods at anytime. Direct Marketing Direct Marketing is used when the product needs to be sold through direct selling or face-to-face marketing whether it is in the form of phone calls or emails (Jefferson Tanton, 2013). Burger Hut the Fast Food Restaurant The direct marketing strategy used by the organization is be based on the number of social media marketing tools like using the Facebook and Twitter and carrying out the recycling codes or facts that can be used for packaging (Fletcher Crawford, 2013). Evaluation and Control The evaluation and control stage depicts the stage after promotional tools that help in evaluating any detection and errors that could be the indicators of failure or success in the business (Gould, 2013). Customer Feedback Customer feedback is the after sales service that is necessary to be recorded as the fast food restaurant like Burger Hut on any other restaurant will be able to evaluate the strategy used in the business has been beneficial or not. However, after using the service, its the customer who can provide a valuable feedback towards the service or the product offered was of high quality or not (Chow, et al., 2013). Level of Brand Awareness Brand awareness is the other factor that helps to consider whether the campaign undertaken has been beneficial or not. However, Burger Hut has been well known and has a scalable amount of brand awareness in the market (Parente Strausbaugh-Hutchinson, 2014). Sales revenue (Post sales) The post sales analysis is significant to evaluate the competitive position in the industry (Penc-Pietrzak, 2014). However, in this case, Burger Hut is suppose to be highly competitive that needs to make sure that it improves its sales and keep making profits in the fast food chain (Verbeke, 2013). Media Publicity Generated The advertising and sales promotion strategy undertaken will enable the media publicity to know the market ranking and positioning of the company as well (Proctor, 2014). Conclusion To conclude, Burger Hut has faced many vicissitudes in its venture. Marketing communication plan of Burger Hut has evolved in time. The CLUBS strategy adopted by the company has been competitive in nature rather it has been challenging for the organization itself to maintain it. Moreover, the adoption of superhero theme and the ongoing Batman and Joker had many challenges like high price, lack of sales promotion and changing needs of the consumers. 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