Critical Thinking - Inductives & deductive reasoning Essay

Critical Thinking - Inductives & deductive reasoning - Essay Example The argument builds on likelihood of commonness between acquaintances in order to include an additional train that could be common for the two. The premise of this argument is the statement that gives details the close relationship involving the two ladies. The premises try to establish the commonness of the two girls. In this case, the girls are friends and moreover, both of them like fishing and climbing rocks. This argument is inductive because the premises present some evidence to support the truthfulness of the conclusion. Furthermore, nobody can determine its validity or invalidity. Only a comparison can be used to challenge the argument. The conclusion needs not to be certain. According to Teitelbaum & Wilensky (2013), this is a process of reasoning based on one or more statements in order to arrive to a logically certain conclusion. These types of reasoning need to connect premises with conclusion. Deductive reasoning relies on clear and true rules of logic to reach a necessarily true conclusion. In the argument, ‘’ there must be something incorrect with the engine of my truck’’ is the premise that needs to be ratified as true. In deductive logic, this premise will require to be supported with a conclusion that can either be validated or invalidated. In the argument, the conclusion is the fact that the truck’s engine failed to start. In this case, there are two outcomes of the logic: if the car fails to start, it implies that the premise is true, on the other hand, if the engine starts, therefore the premise is untrue. The reasoning illustrated above is a deductive reasoning. This is because the certainty of the conclusion can be established in order to validate or invalidate the premises. In this, someone just requires starting the car’s engine and thus the truth is

Hamlet by William Shakespeare Essay Example for Free

Hamlet by William Shakespeare Essay Hamlet by William Shakespeare is one of the most famous plays of all time. Of the many themes and representation of the human condition in this play, one of the most debated questions among critics and lay readers alike is the issue of Hamlet’s sanity. While sanity and insanity can be defined in many different ways, many critics point to Hamlet’s keen observations and clever manipulations as not insanity but confused grief in an otherwise extremely intelligent, albeit sensitive, man. Hamlet tells his friends in Act I of his plan to feign madness. After the ghost’s revelation and call to Hamlet to get revenge, Hamlet decides to assume an air of insanity to allow him a wider range of words and actions around the King and Queen. He tells Horatio of his intention to â€Å"put an antic disposition on† (I,v, 177). Individuals who are insane rarely plan their insanity. In fact, Hamlet knows that people who are crazy are more apt to get away with odd words and activities. This proves true, for he is not punished for appearing half dressed in Ophelia’s chamber or for his taunting of Polonius with references to â€Å"fishmonger† and â€Å"Jepthah. †His plan appears to be working. The King and Queen set to finding out the cause of Hamlet’s lunacy which throws them off the path of his knowledge of the murder. â€Å"He acts the part of madness with unrivalled power, convincing the persons who are sent to examine into his supposed loss of reason merely by telling them unwelcome truths and rallying them with the most caustic wit† (Bates 22). His intelligence almost gets him in trouble. His admission to Rosencrantz and Guildenstern that â€Å"I am but mad north-northwest. When the wind is southerly, I / know a hawk from a handsaw† (II,ii,384-385). While these two do not catch his meaning, the more clever Claudius does. He notes, â€Å"Nor what he spake, thout it lacked form a little, Was not like madness† (III,i,167-168) and â€Å"Madness in great ones must not unwatchedgo† (III,i,192). Of course Hamlet is consumed with grief. His choice of dark clothing and brooding countenance is apparent when the reader first meets him. This is understandable upon the death of a father and not something that Hamlet becomes clinically insane about. His depression cannot be compared to psychosis. â€Å"The mental disturbance which it causes becomes apparent while he thinks aloud, almost as soon as the ghost has disappeared; but he is not mad either in the popular or in the physiological sense; it is merely the mental derangement of a noble, but not an heroic, nature, sinking beneath a burden which it cannot bear and must cast away† (Bates 29). Hamlet is depressed, even distraught, after learning of the true fate of his father, but he is not insane. Later, after the play, Hamlet confirms his sanity to his mother in order to convince her of Claudius’ guilt and to implore her to stay away from him. Yes, his Oedipal obsession with his mother is odd for many readers, but coupled with his father’s death and the ghost’s appearance, his desire to save her is more in the realm of understandable. He tells her â€Å"It is not madness/That I have uttered. Bring me to the test,? And I the matter will reword, which madness / Would Gambol from† (III,iv, 146-150). He wants her to know that he is not crazy and to choose his side, which she does. This is one of Hamlet’s goals. Many critics focus on the To Be, or Not To Be soliloquy in which Hamlet considers suicide for the second time as being proof of his insanity. Again, a closer look at Hamlet’s words show this to be false. This soliloquy is an organized, parallel, and logical debate on the issue of suicide. A mad individual would not possess the logic to provide such a point-counterpoint style. He lists all of the vices of the world and sets them up against all the unknowns of the afterworld and concludes, logically, Thus conscious does make cowards of us all, And thus the native hue of resolution Is sicklied o’er with the pale cast of thought, And enterprises of great pitch and moment With this regard their currents turn awry And lose the name of action. (III,i, 84-89). Hamlet carefully weighs the pros and cons of suicide, for him, and concludes that the fear of the unknown keeps him alive. This is not an insane man. In fact, Hamlet’s supposed insanity can be compared to Ophelia’s actual insanity. Ophelia, after the death of her father and Hamlet’s mean treatment of her, has truly gone insane. She is singing songs about her dead father and about losing her virginity in front of the entire court. She is handing out flowers to the King and Queen, and eventually she â€Å"drowns† in inches of water. One critic notes how Hamlet â€Å"differs surprisingly from the pathetic inanities of the gentle Ophelia† (Blackmore 59). This contrast further shows Hamlet’s sanity. â€Å"The mad role that Hamlet plays to perfection, is certainly a proof of Shakespeares genius, but by no means a surety of the insanity of the Prince† (Blackmore 57). Hamlet is shown to be sane in this play. That is not to say he is not grieving, angry and depressed at various moments, but textual and critical support show that he is not insane. Works Cited Bates, Alfred, ed. The Drama: Its History, Literature and Influence on Civilization. Vol. 14. London: Historical Publishing Company, 1906. pp. 20-34. Blackmore, Simon Augustine. â€Å"The Real or Assumed Madness of Hamlet. † The Riddles of Hamlet and The Newest Answers. Boston: Stratford Company, 1917 Shakespeare, William. Hamlet. Evanston, IL: McDougal/Little, 2003.

The Development of the Centre for Migration Studies Irish Emigration Da

The Development of the Centre for Migration Studies Irish Emigration Database In 1988 the Ulster American Folk Park (UAFP) near Omagh in Co Tyrone, Northern Ireland began to set up a computerised Irish Emigration Database (IED) in its library. This was a ground-breaking project at that time and was immediately beset by problems of all kinds, the details of which will be explained later. By 1997 the Folk Park’s library had expanded to become the Centre for Emigration Studies and eventually the Centre for Migration Studies (CMS). The latter is now funded jointly by the Scotch-Irish Trust of Ulster in partnership with DCAL (Department of Culture, Arts & Leisure) and the five Education and Library Boards of Northern Ireland. In this paper I recount the experiences we had and the positive results that arose from them in the hope that this will help others who are planning to set up similar databases (1). EARLY HISTORY The concept of a computerised IED had been discussed in the early 1980s at the UAFP. In 1987, Graham Kirkham, of the new University of Ulster in Coleraine, had completed a feasibility study in various archives which held material on Irish emigration. These were the Linenhall, Central & Queen's University libraries in Belfast, the Public Record Office, N. Ireland (PRONI) and the Public Record Office (now the National Archives), in Kew in London. This feasibility study covered only a small percentage of the material available as time allotted to do this research was limited to three months. Initially, the project was funded by a company named Digital and organized by the Department of Education. Digital donated hardware and provided software solutions for the project. John Gilmour, the Education Officer at the UA... ...Human error is always possible in the transcription of our documents. Therefore to have both copies available whether in PRONI or the Database is important. If quotes are to be used it is always best to consult the original. However the numerous advantages of using a Historical Database far outweigh any negative issues and this is what has kept the project moving forward over the past sixteen years. In future there should be easier methods of collecting information. We have always tried to be innovative over the years and will continue to be so in the future. Notes (1) Tennant, Lorraine, â€Å"The Irish Emigration Database,† Journal of Scotch-Irish Studies, Vol 1, No 1 (Spring 2000) pp120-124 (2) Des McMorrow Former ICT Manager at the Centre for Migration Studies (3) Ibid (4) Patrick Morgan of Morgan Software. (5) Bryan A Follis, PRONI, June 1988

Proliferation of Global Terrorism Essay

The Second Indochina War, popularly known as the Vietnam War, took place from 1965 to the 30th of April in 1975. It is a very memorable moment for the North Vietnamese military for they have achieved victory, which is in fact, the first ever major defeat of the United States in the field of military. The defeat of the United States, even with their remarkable military munitions and superiority, created a place in the minds of historians, teachers, students and other people. As such, political activists, contemporary journalists, militant teachers and socially conscious generation of students are inspired by this event to fight back against the Vietnam War (Gilbert, 2000). These people or generation, especially those who are intimidated and did not hold onto the leftist political agenda, generally is destructive and utilizes violent protests. Subversive propagandas are also used by these people to voice out their anger against the Vietnam War (Heineman, 1993).   It would be good thing for these young people to give their supports in order to achieve a military victory, but violence is not the means or should not be considered as an option. It is unnecessary for violence would only provoke another one to occur. Violence would only occur and reoccur, from one side to the other, resulting to a vicious cycle; something that is greatly unnecessary. It would be best if all the peaceful means would be exhausted first. If all fails, then we can consider violence as an option. But, as long as there are still other means, ways or options to take or consider, violence should not be considered. A well-thought action, not a reckless one, often results to greater achievements, if not the best. Part II – Dangers on a Global Scale   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Six-Day War which is commonly known as the 1967 Arab-Israeli War, is a major conflict that occurred between and fought by Syria, Egypt and Jordan, all which are Israel and Arab neighbors. In this war, soldiers or military forces from other countries also joined the battle and helped the Arab forces, such as those from Saudi Arabia, Iraq, Algeria and Kuwait.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After the war, in 1967 where the Israel defeated the Arabs, the Palestinians who were displaced, tried to live in the places where they fled. The Palestinian population feared for their lives and wanted to live. They were also in state of calamity because of the strength of the troops and military forces from Israel. To run and conserve their lives was the best option that the Palestinians could do. The predominant Palestinian Population continued their lives in the West Bank. Almost 4,000 Palestinians stayed in the West Bank; all of them are refugees or those who fled to save their lives. Some stayed, and tried to fight back with the hope of winning, and greatly showing these people’s Palestinian nationalism, but their efforts were futile. The predominant Palestinian population that fled, may have contributed to their cause for they ensured to save their lives; the lives that would later on increase and ultimately create new Palestinian nationalists or future heroes of their people.   Those who stayed and fought back may not have been totally successful, but they contributed as well in buying time for their people to run and survive. World Politics Complex Interdependence Counter independence refers to the international relations. In circumstances, this affirms to the fortunes and inextricabilities of Robert Keohane’s and Joseph Nye’s ideas. These two theorists accepted that in the counter independence, the diverse and intricate connections and the interdependencies of the present states and the respective societies are increasing. On the other hand, while the complex interdependencies increase, the utilization of the state or societies military force decreases. Along with the decline of military usage, is the decrease of its force and power, which oftentimes becomes unbalanced though still important. There are three characteristics of the complex interdependencies which were determined by the theorists. These characteristics would be necessary for analysis. The first characteristic is the multiple channels which connect societies and may also include informal ties. The informal ties may occur between governmental elites and the nongovernmental elites. An example would communication of one government to the advanced industrial countries or non governmental elites meeting frequently. The second characteristics include the agenda of the interstate relationships. These relationships include multiple issues which are generally not arranged. There is a link of the issues regarding prioritization and the objective of the third characteristic. An example may include the foreign affairs agenda wherein the relevant issues regarding the government and foreign policies are tackled. The third characteristic brings about the decrease in the dependence on the military force and power in dealing with the international relations. The government does not use its military capabilities to resolve issues towards other governments within the region when the complex interdependence prevails (Baaklini and Desfosses, 1997). An example would be the use of peaceful means or negotiations to resolve a conflict.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Globalization and complex interdependence may be similar or would relate to one another in that an intricate relationship is formed or that there is an increase in the interconnections between people. In globalization, there is a need for advancement of the technology, transport and communication that would later on cause an economic, cultural or political junction, not unlike the complex interdependence which does not necessarily need any advancement in technology for a convergence may occur. References Baaklini, A. I., & Desfosses, H. (1997). Designs for Democratic Stability: Studies in Viable Constitutionalism. Armonk, New York: M.E. Sharpe, Inc. Gilbert, M. J. (2000). Vietnam War on Campus: Other Voices, More Distant Drums. Westport, Connecticut: Greenwood Publishing Group Incorporated. Heineman, K. J. (1993). Campus Wars: The Peace Movement at America State Universities in the Vietnam Era. New York: New York University Press.

Digital Crime and Terrorism Essay

Abstract The use of the Internet for criminal purpose is one of the most critical challenges facing the FBI and law enforcement in general. Understanding and using the Internet to combat Internet Fraud is essential for law enforcement. The fraud being committed over the Internet is the same Type of white collar fraud the FBI has traditionally investigated but poses additional concerns And Challenges, because of the new environment in which it is located. The Internet is a perfect vehicle to locate victims and provide the environment where the victims Don’t see or speak to the fraudulent. The Internet environment often creates a false sense of Security among users leading them to check out opportunities found on the Internet less Thoroughly than they might otherwise. Computer crime poses a daunting task for law Enforcement agencies because they are highly Technical crimes. Law enforcement agencies must Have individuals trained in computer science or computer forensics in order to properly to Properly investigate computer crimes. Computer crime is defined as any person that violates any Of the provisions of the following; unauthorized access to a computer system, Theft of computer Services, Interruption of computer Services, Misuses of computer system information, and Destruction of computer equipment. The general heading of computer crime can potentially Cover an array of offense by examining several existing definitions of computer crime, as well as Elements suggested as essential, some Have defined computer crime as any offense that uses or Somehow involves a computer. Role of Internet and crime The growth of the Internet has improved our economy, medicine and technology. Unfortunately, it has brought new opportunities for criminal activity, as well. Often, people Think cyber-crime simply refers to hacking, viruses and other intrusion tactics. Cyber- crime, However, threatens more than our businesses, economy or national infrastructure. Cyber- crime Affects us individuals, as well. Reprehensible crimes, such as child pornography and cyber Stalking, terrorize our children and our families. At the first hearing in this series, on May 24th, the Texas Deputy Attorney General for Criminal Justice testified that, quote, †One of the biggest problems is that computer criminals are targeting The most vulnerable of our society, children.† He pointed out that, according to the Federal Bureau of Investigation, child pornography was virtually extinct prior to the advent of the Internet. Now it is a serious plague on our society that must be stopped. Adults also experience the dark side of the Internet revolution. Using computer technology, Criminal types steal life savings and even identities of unsuspecting individuals. These pose Serious threats to the lives and the livelihoods of many individuals. But in addressing these areas Of crime, law-enforcement officers face several challenges. Identifying a sophisticated criminal Can be difficult. Once they are identified, bringing a criminal to justice may be problematic for Jurisdictional reasons. The criminal may be in a different State or even another country, and then law enforcement Officials must deal with extradition issues. Also, retrieving the information stored on a computer And using it for prosecution may be difficult if it requires highly technical skills not normally Taught to investigators or prosecutors. As long as there is technology, cybercrime will exist, yet Cybercrime must be curtailed as much as possible so that technology can legitimately continue To enrich our lives and strengthen our economy. Congress understands that law-enforcement officials must have the appropriate training and Equipment to fight fire with fire, or computer technology with computer technology; but Law-enforcement must remain cognizant of the need to protect the law-abiding publics Privacy while protecting the public. The public must understand that law-enforcement does need To use technology to deal with this new emerging threat to our children, our economy and our National security. Under current law, law-enforcement authorities must apply for the identical order in multiple Jurisdictions, causing burdens and delays that benefit no one but criminals. Congress should look At the possibility of a single order that would cover these kinds of requests comprehensively. Over the last decade, use of computers and the Internet has grown exponentially. Indeed, for Many individuals it is an integral part of their daily lives. With little more than a click of a Mouse, people can communicate, transfer information, engage in commerce, and expand their Educational opportunities. Unfortunately, criminals exploit these same technologies to commit Crimes and harm the safety, security, and privacy of us all. Indeed, as more people go online, More criminals are realizing that online crime can be lucrative, especially given the amount of Valuable commercial and personal information now being stored electronically. So-called †cybercrime† can be divided into two categories. On the one hand, we are seeing the Migration of †traditional† crimes from the physical to the online world. These crimes include Threats, child pornography, fraud, gambling, extortion, and theft of intellectual property. Simply Put, criminals are migrating online because they can reach more victims quickly, can collaborate With other criminals, can disguise their identities, and can use the global nature of the Internet to Remain anonymous. On the other hand, the Internet has spawned an entirely new set of criminal Activity that targets computer networks them. Included in this category are such crimes as Hacking, releasing viruses, and shutting down computers by flooding them with unwanted Information (so-called †denial of service† attacks). Our vulnerability to—and the damages caused By—this type of crime are astonishingly high. For example, in May of last year, the †I Love You† Virus began to infect computers on the Internet. Within a short period of time, it had disrupted the communications of hundreds of Thousands of computers, causing losses estimated in the billions of dollars. Virus demonstrated a new capability: when it infected a computer, it accessed the users Computer passwords and sent them electronically to a computer in a foreign country. The Implications of this virus—and the many viruses that have followed it—are staggering. In March of this year, the FBI’s National Infrastructure Protection Center issued a warning that An organized group of hackers from Russia and Eastern Europe had committed a series of Intrusions into more than forty banks and e-commerce companies in the United States. The Hackers stole over 1,000,000 credit card numbers from the companies’ data bases. They then Embarked on extortion of many of the companies, threatening to disclose confidential Information or damage the victims’ computer systems. Evidence suggests that the hackers then Sold many of the credit card numbers to organized crime groups. This crime—the investigation into which the Treasury Department participated and which has to Date resulted in two arrests—has grave implications. Not only did it cause financial losses for The Companies, but it harmed the privacy and security of the ordinary citizens whose credit Cards numbers and personal data were stolen. Individuals victimized by these sorts of Rightfully Fear the ramifications of criminals’ gaining access to their private financial and Personal data. This type of crime strikes at the confidence of consumers, threatening the vital Growth of e-commerce. Network crimes not only affect the security of individuals and businesses, they can also threaten Our nation’s critical infrastructures. Our power and water supply systems, telecommunications Networks, financial sector, and critical government services, such as emergency and national Defense services, all rely on computer networks. Cyber terrorist, the same devastating result could be achieved by hacking into the control Network and commanding the computer to open the floodgates. This is not a purely hypothetical Scenario. Several years ago, a juvenile hacker gained unauthorized access to the computers Controlling the operations of the Roosevelt Dam in Arizona. Although there are as yet no definitive statistics on the scope of the problem, there is no doubt That the number of crimes involving computers and the Internet is rising dramatically. For Example, the CERT Coordination Center, which was created to warn about computer attacks and Viruses, received over 21,000 network crime incident reports last year. This is more than double The number of reports it received the year before. Similarly, a survey conducted by the FBI and The Computer Security Institute recently revealed substantial increases in computer crime. Over 85 percent of the companies and government agencies surveyed reported computer security Breaches within the preceding twelve months, up from 70 percent last year. Moreover, Researchers at the University of California at San Diego recently reported a methodology that Enabled them to count the numbers of denial of service attacks. Their research revealed that 4,000 attacks occur every week. Responding to these threats is a daunting challenge. From my perspective, as I begin my assessment of our cybercrime efforts and the direction they Should take in the future, at least three themes or elements seem to emerge as particularly? Important to success in confronting cybercrime: developing specialized expertise, building Teamwork and partnerships, and assuring we have legal authorities which are both effective and Appropriate in the unique and ever-evolving setting of computers and the Internet. DEVELOPING SPECIALIZED EXPERTISE Combating computer crime requires a team of professionals, including investigators, forensic Experts, and prosecutors, all of whom have technical expertise. In addition to traditional Investigative skills, cybercrime investigators must be well versed in the intricacies of technology To insure that evidence is not lost or overlooked. Forensic experts must know how to handle Electronic evidence to protect its integrity for later use at trial, as well as how to recover and Analyze digital evidence from computers with hard drives that store gigabytes of data. And Prosecutors must understand the jargon and complexities of high-technology crimes and be able To translate technical evidence into a form understandable to a judge and jury. United States law enforcement agencies have devoted significant resources to developing cadres Of investigators and forensic experts who have the specialized skills needed for cybercrime Investigations. The FBI and Secret Service, which have particularly important investigative Responsibilities with respect to Internet and computer-related crimes, have certainly been in the A particularly important aspect of developing, and then sharing expertise in the field is the Nationwide network of federal prosecutors called Computer and Telecommunications Coordinators (or †CTCs†)—at least one from each district—who serve as the district’s Prosecutorial expert on computer crime cases. The CTC initiative was started by CCIPS in 1995, And has been strongly supported by our U.S. Attorneys. CCIPS trains and supports these Coordinators specially, so that they, in turn, can serve as a resource for their offices and the law Enforcement authorities and concerned industry in their regions of the country. In the Criminal Division, specialized expertise in combating cybercrime is not confined to CCIPS. Other sections have developed this expertise as traditional forms of criminality have Moved onto the Internet. For example, the Department has seen dramatic growth in various types of fraudulent online Schemes, and the Criminal Division’s Fraud Section has played a critical role in the Justice Department’s response, including overseeing a Department-wide Internet Fraud Initiative begun In 1999. Its work to date has included (1) advising and supporting federal prosecutors throughout The country, including maintenance of an Internet fraud brief bank; (2) developing specialized Training on Internet fraud for courses at the Department’s National Advocacy Center; (3) Publishing extensive materials on the Department’s website, www.internetfraud.usdoj.gov, in Order to promote public understanding of Internet fraud schemes and how to deal with them; and (4) Supporting improvements in federal agencies’ investigative and analytical resources, Including the Internet Fraud Complaint Center, a joint project of the FBI and the National Collar Crime Center. The Department has also been involved in the related problem of identity Theft, in part by providing national coordination of governmental efforts through the Identity Theft Subcommittee of the Attorney General’s Council on White Collar Crime. Of course, one of the most disturbing facets of cybercrime is the exploitation and abuse of Children, whether through distribution of child pornography over the Internet or through the Horrific conduct of sexual predators that operate online. The FBI, the U.S. Attorneys’ Offices, And the Division’s Child Exploitation and Obscenity Section have developed special expertise In Investigating and prosecuting these crimes and currently devote significant resources to the Online aspects of child pornography and luring cases. Moreover, in this area and others, the Department’s Office of Legal Education, in conjunction with various components of the Criminal Division regularly sponsors classes regarding computer crime and electronic evidence. BUILDING PARTNERSHIPS As I noted at the beginning of my statement, the second element which seems particularly Important to our efforts against cybercrime is partnership building. Of course, from years as a Prosecutor, I know that teamwork is essential to any successful crime-fighting effort. But it Strikes me that in the area of cybercrime the need for effective partnerships, is not only Especially important but also requires partnerships well outside the traditional law enforcement Community. The complexity of cybercrime and the breadth, or potential breadth of its Impact, are part of the reason. However, another factor is the diversity of interests at play in the Cyber-world, and hence in our efforts to combat cybercrime. These include, among others, law Enforcement Interests, national security interests, privacy interests, and Commercial interests. Partnership, or at least dialogue, we will allow those interests to conflict and collide in ways Destructive of our efforts to combat cybercrime. VIRUSES AND MALICOUS CODE Viruses and malicious code are simply programs and like any other program, are designed for a Specific function. A virus or malicious code program is written for a variety of noncriminal Purposes including advertisements, jokes, and political messages, however, less humorous and More malicious intentions include destroying data, information, information acquisition, and Identity theft, surreptitious control of a remote machine, or the shutdown of a legitimate business Or website. The virus is executed by some type of payload trigger, which causes the virus or Malicious code to deliver its contents or execute its commands. The trigger can be something The user does, such as opening an email attachment or downloading a file, it can be triggered By some event such as date or condition on a computer, or it can self- execute based on code Written into the virus program. PHISHING The term phishing means the fraudulent attempt to get a person’s private information (i.e. Username, password, account number, etc.).   Phishers send an email pretending to be from a legitimate company and ‘bait’ you to provide your Private information. Typically the email will address you as a customer and will direct you to Click on a link to provide critical information to avoid a looming problem which they have Discovered. This link will be to a false website – not the website of the legitimate company. Basically, they are ‘fishing’ for people’s information to use illegally. Phishing is a very Sophisticated scam and many individuals and companies have been fooled, resulting in the theft ‘Of their sensitive information as well as millions of dollars every year. The email is usually designed to look like it is sent from a real company. The ‘bait’ for personal Information is often contained in the email’s subject line. The subject usually contains a sense of Urgency. For example, it will read in one’s inbox â€Å"Your account needs to be verified† or â€Å"Your Account is about to be suspended.† CONCLUSION It is important to note that computer security is always dependent on the weakest link in the Chain. Security on the Internet and exposure to a potential attack is contingent upon the security Or lack thereof, of other parts of the network. It is also important to note that there is an Increasing number of dedicated infrastructure attacks. The interdependency of systems connected To the Internet used to carry out day-to-day business is ever growing and increasingly being Relied upon by variety of businesses, governments, and a numerous of other operations. There are four categories DDoS, worms, attacks on the Internet Domain Name System (DNS) And attacks against or using routers. Any attacks describe from my research could lead to Denial Of Service, compromise of sensitive or personal information, misinformation, and an extreme Economic impact, largely from lost revenue and the time and resources necessary to recover. Reference Second Edition Digital Crime and Digital Terrorist (Robert W. Taylor, Eric J. Fritsch, John Liederbach, and Thomas J. Holt) www.pearsonhighered.com Grossman, M. (Feb. 1999) â€Å"Cyber terrorism† http://www.mgrossmanlaw.com/articles/1999.cyberterrorism.htm Computer Security Policy and Research Institute. http.//www.cpi.seas.gwu.edu/aboutus.html www.research.ibm.com/antivirus www.internetfraud.usdoj.gov

Write your way to clinical excellence, Cardiology News - Emphasis

Write your way to clinical excellence, Cardiology News Write your way to clinical excellence, Cardiology News We sometimes learn as much from our failures as from our successes often more so. But if we simply move on and never communicate these lessons, the value of these lessons will always be limited. This is why communicating is key to creating a culture of best practice that helps you to set benchmarks for your hospital. If were not to limit that communication to a very small audience (those we can talk to), then that means written communication. These days more than ever, any written communication has to compete with the literally millions of other messages that bombard us every day. Professional communications compete with an endless stream of news and advertising messages for mental bandwidth. So to get your particular message across, your reports or emails need to be concise and clearly show your ideas and recommendations. Your colleagues need to be able to see that you have a definitive viewpoint. And any documents you write for patients need to be easy to understand. Time spent on this area should bring benefits beyond the harnessing and transfer of knowledge. As with most clichs, theres more than a grain of truth in the mantra that you need to publish or perish. Perfecting your writing skills will make it easier to turn your hard-won knowledge into scientific papers for the literature, in turn helping to cement your reputation as a leader in your field, both nationally and internationally. Yet the irony is that despite its importance, most clinicians have never been taught professional writing skills. In fact, using basic essay and report writing skills developed through academic study is akin to using GCSE biology to investigate sudden cardiac death. Good writing takes practice. And even the best writers sometimes get bogged down in the finer details of their research and fail to deliver the main messages of their work. The secret is to have a checklist of writing tools to keep you on track. If you consistently apply these techniques, youll transform your writing and in turn your ability to influence your patients and peers. Report writing made simple Many people see report writing as a chore, and put it off until the last minute. Then, faced with a looming deadline, they cobble together something that doesnt differentiate the key points from other information. In doing so, theyll probably focus more on the writing process than on the readers needs. Doubtless you rarely if ever have the luxury of time to set aside for thinking and preparing. But just sitting away from your PC and planning what you want to include and in what order can pay dividends. Focus on your reader Its vital to ascertain your readers level of knowledge when writing about it. Ask yourself the following questions: What is the document about? Who will read it? How much do they already know about the subject? What do they absolutely need to know? How important is the subject to them? How interested are they in the subject? Map out your ideas Decide what you want to include before you begin writing. (Do not be tempted to use the writing process to clarify your thoughts.) For longer, more complex documents, it often helps to write your topic in the middle of the page and use a mind map as a tool for brainstorming your ideas. Then use a pen to group together the ideas that have things in common. Next decide what order to put your groups in, starting with the most important group first. Cross out anything that is irrelevant to your reader: never be tempted to include information simply because you have it. And earmark non-essential detail for appendices. Dont be tempted to shortcut this process by creating lists on your computer instead. Using a pen and paper can help to keep your mind fresh. It encourages the creative process, as it helps you to link ideas rather than thinking in a linear fashion. The messier you are now, the more ordered your thinking will be later. Clarify your main message Now that youve decided what your most important idea is, your next task is to explore this in more detail. Take another sheet of paper and write the headings: What?, Where?, When?, How?, Why?, and Who? Keep writing down the answers to these questions until you get to the heart of what youre really trying to say. Then, with this main message in mind, decide on a final order for the rest of your points. Following this process will help you avoid the temptation to cram every idea or piece of data into your report. Its more important to have a clearly defined point of view than to give the reader value for money with a jam-packed document. Craft a compelling summary An executive summary should highlight your recommendations right at the top, with your reasons second. For example, if your report concludes that a type A personality is a huge risk factor for a cardiac arrest, this information needs to come first. The interesting finding that single men visit their GP less than married men is probably best left for the main body of the report unless you decide to make this your angle. The choice is yours, because the secret to great report writing is to have a definitive point of view, no matter what it is. Dont forget that the world is suffering from information overload, and if your readers fully digested every document sent to them, theyd find little time to do anything else. Even if your writing is impeccable, it will still compete for your readers attention with a mountain of other documents, including emails, texts and even Twitter updates. Keep this in mind with every sentence you write. A new scientific style To truly develop your writing style you need to bid farewell to the rules of academic writing. In universities and other educational institutions, the more knowledge, information and argument you display, the better the work is received. Its also standard practice to write in the passive voice. And its common to reach a conclusion only after a long period of argument and analysis. But it is possible for your work to be scientifically sound and compelling. You can use short sentences and paragraphs and still present a rigorous clinical review. And you dont need to use jargon all the time, even if you are communicating to colleagues (but see below). Question your use of language and make conscious decisions about your writing. Quick style tips Apply the following tips to every document your write to make sure your work is clear, concise and compelling. Avoid the passive voice Use the active voice, where possible. So instead of: advances in atrial fibrillation ablation have been made, write we have made advances in atrial fibrillation ablation. Using the words we, you and us, can also help you to connect with your readers. Make sentences short and sweet Keep your readers attention by using an average of 15-20 words in each sentence. Prune your sentences by going through your document and cutting out meaningless phrases and non-essential information. Choose simpler words over more complicated alternatives. When writing for the public, for example, its much better to write the phrase giving up smoking than smoking cessation. Put only one idea in each sentence The following sentence contains two separate ideas: Even though cardiologists play an important role in influencing the lifestyle choices of their patients, some experts are concerned that they need more focus in this work. Far better to split it in two: Cardiologists play an important role in influencing the lifestyle choices of their patients. Yet some experts are concerned that they need more focus in this work. Practise splitting up your ideas in this way to make your writing easy to read (and write, incidentally). Jargon is not the bogeyman Its perfectly acceptable to use jargon if youre sure that your readers will understand it. Your fellow medical professionals will instantly know what the following sentence means. A review of the epidemiological literature has identified that psychosocial factors contribute to the onset of cardiac disease. But it would probably bemuse the typical layperson. If in doubt, underestimate your readers level of knowledge. Avoid management speak In some workplaces, people have found it almost impossible to speak without using terms such as going forward, utilise and pre-prepare. But while these words may get bandied about in board rooms, dont be tempted to use them in documents. Instead of going forward write in the future; opt for use instead of utilise and remember that theres no such thing as preparing before you prepare. Ask yourself if what youre writing really makes sense, and dont be afraid to cull words and sentences if it doesnt. Beware of abbreviations Abbreviations are a great shortcut when you and your reader speak a common language. But dont forget that there may be acronyms and abbreviations that people outside your profession just wouldnt know. Find your flow If you find it difficult to get started, try writing in short bursts. Start by writing for 30 minutes and keep increasing this time until youre comfortable writing for up to two hours. Keep referring to your plan, and just aim to write very specific sections of information. No matter how long or short your final document, even squeezing in a 15-minute session can help you make progress. Check your facts It can be such a relief to finish a document that you forget to proofread it. But making simple spelling mistakes, typos and other errors can seriously undermine the validity of your work. Proofread extra slowly by stopping a pencil at each word to check that its accurate. And ask a colleague to do the same. Its easier for a fresh pair of eyes to spot any mistakes. The art of article writing Magazine articles are a powerful vehicle for communicating your ideas and opinions. There are lots of industry titles that you could contribute to including Cardiology News. Once youve fully brainstormed and planned what you want to include (see the steps above in the report writing made simple section) there are three principles to follow. Create a snappy headline The headline is the most important part of your article. Its the first thing people see and will determine whether or not they want to read on. So choose a striking headline. Patients celebrate return to health with alcohol and cigarettes is better than Adverse lifestyle trends remain one year after cardiac arrest. The first headline is more interesting as it clearly presents the irony of choosing an unhealthy lifestyle when youre lucky to be alive. Find an angle Using the headline above, you could outline examples of patients whove reverted to their unhealthy ways and explain how, why and when they did this. Include facts and statistics to back up your findings. And make sure your article contains a definitive viewpoint. Bite the bullet As with report writing, you need to focus on making things simple for your reader. Include lots of bullet points and subheadings and use the important words that your readers will be looking for. Becoming a recognised industry expert Writing well-received articles and reports lays the ground work for being recognised as a leading medical expert. Even if youre happy doing your day job with as little fanfare as possible, its still worth communicating with the media. Your articles can encourage other clinicians to adopt your best practice. And they give you the opportunity to extend to circle of influence to the general consumers by using your writing as a health promotion tool. Start close to home by suggesting article ideas to medical magazines. The best articles to position yourself as an expert are ones where you give a new insight into existing issues. You could present a new take on the prevalence of heart disease or outline how a new piece of government legislation will affect clinicians working lives. Send a synopsis of the article to the magazine first. Write a snappy headline and standfirst (the two lines under the headline). Then write an attention grabbing opening paragraph and a few bullet points about what your article will include. The magazines editor can then give you further guidelines on content and style. Letters to the editor An easy way to begin your media campaign is to comment on relevant industry stories by writing letters to the editor. Use the SCRAP formula to grab readers attention. The acronym stands for: situation, complication, resolution, action and politeness. Situation Begin by explaining the current situation (or where we are now). Complication Introduce the idea that theres a problem (why we cant stay here). Resolution State your resolution to the problem. The reader will perceive you as an expert because you have a ready-made way of fixing things. Action Suggest what action the reader can or should take. Offer a viewpoint that is new and intriguing. Politeness Finally, end with a polite, but thought provoking sign-off. As in any profession, there are frustrating days when patients seem Hell-bent on ignoring your advice, or hospital politics get the better of you. Good communication is a step to resolving these issues and learning to write clearly about them can help relieve your frustration. Developing your writing skills can even help you communicate better with your patients. The principles are the same: focusing on your patient, clarifying your main message and using words theyll understand. And when you start to view your communication skills as being as essential as your clinical skills; your new found abilities will begin to pay dividends. Robert Ashton is the Chief Executive of Emphasis. Want to write better documents? See our courses for individuals or our courses for groups. Alternatively, send us a message or call one of our friendly advisors on +44 (0)1273 732 888

Womens Rights in 3rd World Countries essays

Womens Rights in 3rd World Countries essays There was a young woman who left her home in Mycrorayan in Kabul, Afghanistan for Peshawar after the January 1994 fighting and told Amnesty International of the following situation. "One day when my father was walking past a building complex he heard screams of women coming from an apartment block which had just been captured by forces of General Dostum. He was told by the people that Dostum's guards had entered the block and were looting the property and raping the women." The following story comes out of Iran. "On August 10, 1994, in the city of Arak, Iran, a woman was sentenced to death by stoning. According to the ruling of the religious judge, her husband and two children were forced to attend the execution. The woman urged her husband to take the children away, but to no avail. A truck full of stones was brought in to be used during the stoning. In the middle of the stoning, although her eyes had been gouged out, the victim was able to escape from the ditch and started running away, but the regime's guards recaptured her and shot her to death." From China comes the following observation. "Still in the streets an occasional old crone hobbling around on her miniature bound feet was a relic of the pre-Revolutionary, almost dead past. I also heard an echo of that past in a silk thread factory in Wuxi, China. A woman member of its Revolutionary Committee was introduced to me as a veteran worker. The description astonished me because she looked so young. On inquiry I learned that she was indeed only 34 years old, but that she had toiled in the mill for twenty-six years, having begun this job as an 8-year old child. These three incidents reflect typical crimes and injustices against women in the Third World countries. Crimes against women include abuse, slavery, false imprisonment, murder and rape. In these countries, women are considered to be inferior to men and are not granted equal rights or protection under...

Biography of A. Philip Randolph, Civil Rights Activist

Biography of A. Philip Randolph, Civil Rights Activist Asa Philip Randolph was born April 15, 1889, in Crescent City, Florida, and died May 16, 1979, in New York City. He was a civil rights and labor activist, known for his role in organizing the Brotherhood of Sleeping Car Porters and for heading the March on Washington. He also influenced Presidents Franklin D. Roosevelt and Harry Truman to issue executive orders that banned discrimination and segregation in the defense industry and the armed forces, respectively. A. Philip Randolph Full Name: Asa Philip RandolphOccupation: Labor movement leader, civil rights activistBorn: April 15, 1889 in Crescent City, FloridaDied: May 16, 1979 in New York CityParents:  Rev. James William Randolph and Elizabeth Robinson RandolphEducation: Cookman InstituteSpouse: Lucille Campbell Green RandolphKey Accomplishments: Organizer of the Brotherhood of Sleeping Car Porters, chair of the March on Washington, recipient of the Presidential Medal of FreedomFamous Quote: â€Å"Freedom is never granted; it is won. Justice is never given; it is exacted.† Early Years A. Philip Randolph was born in Crescent City, Florida, but grew up in Jacksonville. His father,  the Rev. James William Randolph, was a tailor and minister in the African Methodist Episcopal Church; his mother, Elizabeth Robinson Randolph, was a seamstress. Randolph also had an older brother named James. Randolph likely inherited his activist streak from his parents, who taught him the importance of personal character, education, and standing up for oneself. He never forgot the night that his parents both armed themselves when a mob set out to lynch a man at the county jail. With a pistol beneath his coat, his father went to the jail to break up the mob. Meanwhile, Elizabeth Randolph stood watch at home with a shotgun. President of the Brotherhood A. Philip Randolph, sitting at his desk. Rex Hardy Jr. / Getty Images   This was not the only way his mother and father influenced him. Knowing that his parents valued education, Randolph excelled in school, as did his brother. They went to the Jacksonville area’s only school for black students at that time, the Cookman Institute. In 1907, he graduated as valedictorian of his class. An Activist in New York Four years after high school, Randolph moved to New York City with the hope of becoming an actor, but he gave up on his dream because his parents disapproved. Inspired by W.E.B. DuBois’ book â€Å"The Souls of Black Folk,† which explored African American identity, Randolph began to focus on sociopolitical issues. He also concentrated on his personal life, marrying a wealthy widow named Lucille Campbell Green in 1914. She was a businesswoman and a socialist, and she was able to provide financial support for her husband’s activism, including his oversight of a magazine called The Messenger. The publication had a socialist bent, and Columbia University student Chandler Owen ran it with Randolph. Both men were opposed to World War I and were monitored by the authorities for speaking out against the international conflict, which the United States became involved in during 1917. The war ended the following year, and Randolph pursued other forms of activism. Members of the Brotherhood of Sleeping Car Porters, the first successful African-American Labor Union, proudly display their banner at a 1955 ceremony celebrating the organizations 30th anniversary. Asa Philip Randolph (1889-1979), Union president, seen wearing black and white shoes, holds up Brotherhood flag.   Bettmann  /  Contributor Starting In 1925, Randolph spent a decade fighting for the unionization of the Pullman porters, the black men who worked as baggage handlers and wait staff in the sleeping cars of trains. Randolph not only knew a great deal about unions, but he also did not work for the Pullman Company, which manufactured most of the railroad cars in the US during the first half of the 1900s. Since he did not have to fear that Pullman would retaliate against him for organizing, the porters thought he’d be a suitable representative for them. In 1935, the Brotherhood of Sleeping Car Porters finally formed, a huge victory. No African American labor union had been organized before. Taking on the White House Randolph parlayed his success with the Pullman porters into advocacy work for black workers at the federal level. As World War II unfolded, President Franklin Roosevelt would not give an executive order to prohibit racial discrimination in the defense industry. This meant that African American employees in this sector could be excluded from jobs based on race or paid unfairly. So, Randolph asked African Americans to march in Washington, D.C, to protest the president’s inaction against discrimination. Tens of thousands of black people were prepared to take to the streets of the nation’s capital until the president changed his mind. This forced  Roosevelt to take action, which he did by signing an executive order on June 25, 1941. Roosevelt also established the Fair Employment Practices Commission to see his order through. Additionally, Randolph played a key role in getting President Harry Truman to sign the Selective Service Act of 1947. This legislation outlawed racial segregation in the armed forces. During this time, black men and white men served in different units, and the former often were placed in high-risk situations without the proper resources to defend themselves. Desegregating the military was the key to giving black servicemen more opportunity and safety. US President Dwight Eisenhower (1890 - 1965) meets with Civil Rights leaders at the White House to discuss desegregation, Washington DC, June 23, 1958.   Abbie Rowe / Getty Images If President Truman had not signed the act, Randolph was ready to get men of all races to take part in mass nonviolent civil disobedience. It helped that Truman was counting on the black vote to win his reelection bid and knew that alienating African Americans would put his campaign at risk. This prompted him to sign the desegregation order. During the following decade, Randolph continued his activism. The new labor organization the AFL-CIO chose him as vice president in 1955. In this capacity, he continued to advocate for black workers, striving to desegregate labor unions, which had historically excluded African Americans. And in 1960, Randolph founded an organization exclusively focused on black workers’ rights. It was called the Negro American Labor Council, and he served as its president for six years. The March on Washington Mahatma Gandhi often gets the credit for influencing the Rev. Martin Luther King Jr. and other civil rights leaders to take a nonviolent approach to activism, but A. Philip Randolph was an inspiration to civil rights activists, too. Without using violence, he’d ushered in the formation of the first major black labor union and influenced two different presidents to sign executive orders to ban racial discrimination. Knowing how effective Randolph had been, the new crop of black activists followed his example. August 1963: More than 200,000 protesters gather to demand equal rights for black Americans on Constitution Avenue in Washington, DC. Among them are Martin Luther King Jr. (1929 - 1968) (4th L), A. Philip Randolph (2nd R) as well as Roy Wilkins, Whitney Young and Rabbi Joachim Prinz.   MPI / Getty Images When they called for 1963’s March on Washington, the biggest civil rights demonstration in the history of the United States, they appointed Randolph as chair of the event. There, an estimated 250,000 people turned out to march for jobs and freedom for African Americans, and witnessed King give his I Have a Dream speech, arguably his most memorable. Later Years While 1963 was certainly a standout year for Randolph because of the March on Washington’s success, it was also a tragic one. His wife, Lucille, died that year. The couple had no children. 1964 Wahington, DC: President Johnson presents A. Philp Randolph with the presidential Medal of Freedom. Bettmann  Ã‚  /  Contributor In 1964, Randolph turned 75 years old, but he continued being singled out for his advocacy work on behalf of African Americans. That year, President Lyndon Johnson honored him with the  Presidential Medal of Freedom. And in 1968, Randolph presided over the new A. Philip Randolph Institute, which works to garner African American support of trade unions. During this time, Randolph kept his position on the AFL-CIO Executive Council, leaving the role in 1974. A. Philip Randolph died on May 16, 1979, in New York City. He was 90 years old. Sources â€Å"A. Philip Randolph.† AFL-CIO.â€Å"Hall of Honor Inductee: A. Philip Randolph.† US Department of Labor.

Role of Women in Aviation Industry in the context of Gulf Arab Coursework

Role of Women in Aviation Industry in the context of Gulf Arab Countries - Coursework Example Doumato and Marsha claim that entry of women into economic and political arena has presented women as leaders. Their bid to do so cannot be simply termed simple since it has taken so much effort due to resistance from men. However, women leadership in the developed world has proved to be as effective as that of men. In some cases as a matter of fact, women have been deemed to be more effective leaders than men. Over and above this, women entry into the corporate world has pointed out the actual potential that women possess. Several aspects have presented women as corporate role models, thereby empowering other women. Just like it is the case with women who have already made a successful entry into the GCC aviation industry, women in developed countries play a significant role of empowering other women by acting as their role model in a bid to raise their social status. In comparison to the women context in developed world, GCC women are yet to match up the trend especially in corporate career development like in the aviation industry for example. El Baz notes that patriarchal laws and social customs continue to foster one of the world's most restrictive environments for women. This is not the case in developed world or rather in most other international environment around the world. Restricted civil liberties in the GCC have left women being deemed inferior to men in almost every aspect of life. Women activists are persistently advocating for equal opportunity between men and women in the GCC.

International service quality (the validity of a mystery shopper) Essay

International service quality (the validity of a mystery shopper) - Essay Example The benefits and drawback, strategic issues in hospitality organizations and recommendations which are later followed by possible improvements suggested with the help of the quality control tool. As the competitiveness kept on rising in the market economy the companies had to come-up with strategies that would always take it to higher position and retain it. The welfare of a company is based on the products it offers, the quality of the products and the main concentration rests upon customer satisfaction. As customers are treated to be the major factor for a company's expansion, there was a necessity to gather feedback and conduct surveys on its own services. The procedure of gathering information in feedback sheets and then appointing few analysts was a lengthier process and was also vulnerable to inappropriate results. This very issue was addressed by appointing a Mystery Shopper. A Mystery Shopper basically makes a purchase at one of the company outlet as a customer (Cybershoppers.co.uk, nd). The services that he was provided with are considered as a feedback to the quality of service at the company's outlet. These results play a vital role in evaluating the company's fun ctioning and helps in stimulating a progress. One of the golden strategies followed by the emperors ca... The services that he was provided with are considered as a feedback to the quality of service at the company's outlet. These results play a vital role in evaluating the company's functioning and helps in stimulating a progress. Validity of a Mystery Shopper One of the golden strategies followed by the emperors can be implemented to obtain the right feedback i.e. by disguising oneself and then checking out the functioning yourself. But these days it is almost impossible to perform this act on our own because of time constraints, so the best way is to appoint a person who can work for the client. But appointing an employee who does, the inspection periodically would always leave an opportunity for the particular outlet of the company to set things right overnight. In the instant generation an approximate of six hours is sufficient to change the complete look of the outlet with the help of instant tools. To avoid such situations and tampering of the reports by some corrupt employees a Mystery Shopper would be the best solution. An approximate of $1 billion is invested in the Mystery Shopping strategy per annum through out the world (Maret, 2005). There is another issue wherein the customers do not wish to spend time on the feedback forms or would try and avoid any sort of personal contacts to invest their time in some other activity than to speak up for the problem and elaborate on it. The easiest way out for a customer would be to pretend that the services are good and avoid further contacts (Mystery-shoppers.co.uk, nd). It basically concentrates the quality of customer services which is the best strategy to gain a grip over the competitors in the market economy though the quality and cost of the product are almost equivalent. Mystery

Week 6 learning activity Assignment Example | Topics and Well Written Essays - 500 words

Week 6 learning activity - Assignment Example Members of the organization should also participate in the determination of suitable corrective measures. Conversely, while using strategy evaluation there are variety of drawbacks in terms of consistency, consonance, feasibility, and advantage that affect is implementation in any organization, thus leading to unfavourable consequence. One of the pitfalls that affect implementation of an organizational strategy is failure of the firm’s to focus. The organizational goal and objectives have to be consistent for the success of the strategy. When an organization fails to focus, its consistency in the market is also affected; thereby the organization ability to gain advantage fails (Outram, 2003). This pitfall leads to loss of profits thus, hampering implementation of the strategy. To correct this kind of drawback, the organization has to determine its objective and focus on it. To ensure that the organization maintains its focus, the management plays significant roles. As a result, the organization can maintain its consistency in provision or a product or service in which it specializes to produce or offer. The second drawback that hampers strategy implementation in an organization is the incapability to nurture belief in its strategy. An organization trying to implement strategy in its operation without passion as a driving factor, will lead to failure of in implementing the intended strategy. This will deny the organization an advantage of creating a superior strategy against its competitors thus fails to ensure profitability as well (Outram, 2003). To correct this, organization has to demonstrate confidence in its culture and belief through effective communication with the intention to win its customers’ confidence. Organization strategic evolution is likely to fail when the organization does not inculcate a sense of pace in its operations. Mainly, organization’s inability to inculcate a sense of pace will affect the

The Effects of Over-processed Foods in the United States Essay

The Effects of Over-processed Foods in the United States - Essay Example Since invention of processed foods, people directed their time towards microwavable dinners and tasty preserved artificial snacks instead of home cooked meals from local ingredients. As soldiers needed fast, travel-safe foods, the introduction of these processed foods came as a real blessing to them. During the war many women went to work, creating little time to cook at home. Continuing into the 1970’s, soy, corn and cattle became the staple food products when the age of canned, frozen and boxed foods became easily accessible. Most of these products turned into low fat and low-carb foods, which allow large food industries to sell unhealthy foods masked as healthy foods. Red meat consumption in the United States has then continued to rise with 58% of citizens consuming it. In 2003-2004, the consumption of processed red meat was averaged at 128 grams per day, with variations in race, gender, education and age. The nutritional value of a granola bar in another case more closely resembles a candy bar than granola. These foods are easily accessible and marketed to make people believe they are getting a sufficient amount of nutrition while on-the-go. Unfortunately, the public is not aware of the true ingredients that are used to make these foods.

Research Summary and Ethical Considerations , consequences of nurses Essay

Research Summary and Ethical Considerations , consequences of nurses working long hours. needs to bequalitative or quantitative study - Essay Example Patients go to the hospital expecting the best of care from the nurses. When this is not the case due to nurses working for long hours, there emerges a cause for concern and immediate remedy. The consequences of nurse working for long hours are prioritized because of the intensity of human suffering that is associated with poor medical attention /care. The purpose of this study is to identify the consequences of long working houses for nurses and how they affect their ability to provide appropriate medical care to patients. Consequently, the goals of this study lead to formation of recommendations that can be adopted to handle the problem at hand. The purpose and the research question are directly related to the problem. Exploring ways to answer the research questions will give relevant information on the nature of the problem and provide insights on ways to deal with it. Qualitative methods such as case study analysis are appropriate in answering these research questions. Basically, the key consideration is how the nurses who work over long hours have behaved over time. The cases will provide information for analysis. There are qualitative and quantitative studies that have concentrated on highlighting the major consequences of long working hour’s for nurses. The school of nursing from the University of Pennsylvania conducted a study in 2012 where 22, 275 nurses were interviewed to give their experiences of working for more than 10 hours. The same study also interviewed patients who had been attended to by the nurses after the elapsing of the recommended working hours. Close to 80% of the nurses reported burnout due to fatigue and said they felt sleepy after working for 12-13 hour shifts. 70% of the patients interviewed reported dissatisfaction with the attention and medical care given to them by the nurses working for long hours. It has also been noted in the research conclusions that not much is done to improve the situation the nurses face. Other

Lautreamonts Sewing Machine and Umbrella Essay Example | Topics and Well Written Essays - 2000 words

Lautreamonts Sewing Machine and Umbrella - Essay Example Descriptions of Lautreamont’s work echo the same type of influences identified in Dali’s work nearly a century after Lautreamont’s death. Working with literature rather than paint, Lautreamont painted pictures in the mind of his readers that were vividly graphic and altogether disturbing in their character. â€Å"One of the earliest and most astonishing examples of surrealist writing, Lautreamont’s fantasy unveils a world – half vision, half-nightmare – of angels and gravediggers, hermaphrodites and pederasts, lunatics and strange children. The writing is drenched with an unrestrained savagery and menace, and the grandiose by turns – possesses a remarkable hallucinatory quality† (Siquiera, n.d.). Lautreamont’s effectiveness is translated particularly in his ability to accurately present a vivid description of an everyday object or creature with such attention to detail and such precise selection of language that his image s leap off the pages to become real before the eyes of the reader, such as in his various uses of animals to more fully represent his intentions. â€Å"These creatures are presented with the sharp eye of the biologist. By likening humanity to animals, Lautreamont achieves a double effect: man comes off as debased and at the same time, elevated: to be like an animal man must be rid of all his pretensions and vanities. It is this pretense to culture and civilized behavior that sicken Lautreamont/Maldoror†.

Research Summary and Ethical Considerations , consequences of nurses Essay

Research Summary and Ethical Considerations , consequences of nurses working long hours. needs to bequalitative or quantitative study - Essay Example Patients go to the hospital expecting the best of care from the nurses. When this is not the case due to nurses working for long hours, there emerges a cause for concern and immediate remedy. The consequences of nurse working for long hours are prioritized because of the intensity of human suffering that is associated with poor medical attention /care. The purpose of this study is to identify the consequences of long working houses for nurses and how they affect their ability to provide appropriate medical care to patients. Consequently, the goals of this study lead to formation of recommendations that can be adopted to handle the problem at hand. The purpose and the research question are directly related to the problem. Exploring ways to answer the research questions will give relevant information on the nature of the problem and provide insights on ways to deal with it. Qualitative methods such as case study analysis are appropriate in answering these research questions. Basically, the key consideration is how the nurses who work over long hours have behaved over time. The cases will provide information for analysis. There are qualitative and quantitative studies that have concentrated on highlighting the major consequences of long working hour’s for nurses. The school of nursing from the University of Pennsylvania conducted a study in 2012 where 22, 275 nurses were interviewed to give their experiences of working for more than 10 hours. The same study also interviewed patients who had been attended to by the nurses after the elapsing of the recommended working hours. Close to 80% of the nurses reported burnout due to fatigue and said they felt sleepy after working for 12-13 hour shifts. 70% of the patients interviewed reported dissatisfaction with the attention and medical care given to them by the nurses working for long hours. It has also been noted in the research conclusions that not much is done to improve the situation the nurses face. Other

PBL3 Essay Example | Topics and Well Written Essays - 500 words

PBL3 - Essay Example There is no antibody production. There is destruction of the tissues involved and the organs fail to maintain their normal function. B. Cytopathic autoantibodies: This is the correct answer. Antibodies that are directed against one or more of the individuals own proteins are known as autoantibodies. Cytopathic autoantibodies cause degeneration of the cells they affect. In Graves disease, the autoantibodies are directed against the TSH receptor and mimics action of TSH, stimulating adenyl cyclase and increased release of thyroid hormones resulting in thyrotoxicosis. The antibody is known as long-acting thyroid stimulator or thyroid stimulating immunoglobulin. Another similar autoantibody called thyroid growth stimulating immunoglobulins cause growth of thyroid follicular epithelium. Similar T cell mediated autoantibody response causes infiltrative ophthalmopathy (Maitra, p.1172). C. Delayed type hypersensitivity: Inflammatory reactions initiated by mononuclear leukocytes are known as delayed hypersensitivity reactions. These reactions are mediated by T cells and monocytes/macrophages rather than by antibodies and are major mechanism of defense against various intracellular pathogens. They also occur in transplant rejection and tumor immunity. This reaction is not seen in Graves disease. Hence this is not the correct answer (Hinshaw, eMedicine). D. Immediate hypersensitivity: Immediate hypersensitivity is an allergic reaction provoked by re-exposure to a specific type of antigen referred to as an allergen. The plasma cells secrete IgE. The effects of this reaction are vasodilatation and smooth-muscle contraction. Hence this is not the correct answer. E. Immune complex disease: Combination of an epitope with an antibody is immune complex reaction. The effects are due to deposition of these complexes in various organs. This type of reaction is not seen in Graves disease. Hence this is not

The Accounts Department Essay Example for Free

The Accounts Department Essay 5.0 CPL was formerly part of the Ashstead Plc but was the subject of a management buyout (MBO) from its previous owners six year ago by five directors-Greg Pearce, Jane Yip, Ruth Jones, Ahmed Khan and Susan Marther. Ashstead and in the everything from brick of the butter and it 2005 when the initial decision was made to move the business model away from being a conglomerate. It was decision that lead to MBO to Chic Paints Limited. 5.1 In early April 2013, Jane Yip, who was that finance director of Chic Paint Limited left the company and was replace by Dave Whistler. 5.3 The purpose of the accounts department is to complete all activities relating to the production of the accounts including sales and purchase ledger and payroll. Due to some of the identified weakness there is management accounting activity or cash flow forecasting. An organization chart is included in appendix 1 5.4 The accounts department-key internal stakeholders 5.4.1 The accounts department consists of finance director who has responsibility for the general strategy of the company as a whole; he is in charge of all accounting, finance, and IT issues and personnel. Many of these day to day responsibilities are delegate to the Chief Account. He also produces the manual report, including its statutory accounts, deal with all the banking and finance issues, fulfills the role of the company secretary to handles all legal issues. 5.4.2 Chief accountant is responsible for day to day running of CPLs Accounts Department. Involves in supervising the work of the accounts clerks who run the transaction accounting system on the general ledger, She has number of staff reporting to her including the costing technician, payroll clerk, accounts payable, accounts receivable clerk ,credit controller, general ledger clerk and accounting system technician. She personally management accounts, bottom up annual production and co-odination, authorizes payment of in voices, make NIC and PAYE, managing day to day cash flow and ensuring the working cycle is kept to level set out by the finance directors. 5.4.3 Accounts Payable Clerk is responsible for entering all suppliers’ invoices and credit notes into the accounts payable or issuing debit notes where necessary, for reconciling supplier’s statements to the accounts payable ledger and for controlling  creditor payments 5.4.4 Credit Controller is responsible for all data input into the ledger, which involves raising sales invoices and credit notes, producing monthly statements and reconciling debtor payments. As the ledger is only updated monthly, she has to use spreadsheets for credit controls purposes, and also for carrying out the company’s credit control procedures, This involves making online credit checks on all new credit customers and recommending a credit limit to the finance directors and Sales Manager 5.4.5 The accounts department is required to inter-relate with other departments in CPL such as production department so they are can be aware of inventory and staff hour worked for the production of payroll. They also need to interact with sales department so invoices can be produced and payments are required to the purchasing department to order goods and make. 5.4.6 The accounts department uses micro excel spreadsheet to record transactions which it then manually moves to the ledger at the month end which run on the software written for CPL and enable trial balance and financial statement to be produced, inventory control is done by excel and sage 50 used for payroll.

Electronic Writing Will Not Make Books Obsolete Essay -- Internet Blog

Electronic Writing Will Not Make Books Obsolete Twenty years ago, the thought of instantly publishing your thoughts for the world to see with the simple push of a button, would have been a dream. Today, websites and on-line forums have made this dream possible. Through the years, technology has made advancements in many fields. Today, nowhere is that more apparent than in the field of writing. Electronic writing’s detractors fear that the increase of electronic writing will spell disaster for modern language. History does not support this claim however. Some additional complaints about electronic text are that it is not aesthetically pleasing and it is awkward to read. This is a copout for people unwilling to change with the times. Books will always have a place in writing, but doubters had better hop on the bandwagon soon, because computers and electronic writing are here to stay. In the educational arena, printed texts are becoming increasingly obsolete. The amount and variety of information availab le on the internet have made reading electronic text not only an option, but in some areas, a necessity. Electronic writing has changed the modern perception of who is a writer is by offering a wider range of places for authors to publish their work and opinions. Computers and the internet have become too mainstream to ignore. Electronic writing may never completely replace printed text, but its use is becoming increasingly more popular. In Into the Electronic Millennium, Sven Birkerts lists language erosion as his number one fear of â€Å"an all-electronic future (70).† â€Å"The complexity and distinctiveness of spoken and written expression, which are deeply bound to traditions of print l... ...tion. Electronic text is redefining our idea of what a writer is. It allows anyone with enough time and desire to post their writing on the internet. Anyone can now publish their volumes for the world to read. Books will always have their place, but technology is advancing, and electronic text is becoming a major force among modern forms of popular writing. Works Cited Birkets, Sven. â€Å"Into the Electronic Millennium.† Writing Materials. Eds. Evelyn Tribble and Anne Trubek. New York: Longman, 2003. 62-74. Landow, George. â€Å"Twenty Minutes into the Future, or How Are We Moving Beyond the Book?† Writing Materials. Eds. Evelyn Tribble and Anne Trubek. New York: Longman, 2003. 214-226. Sosnoski, James. â€Å"Hyper-readers and their Reading Engines.† Writing Materials. Eds. Evelyn Tribble and Anne Trubek. New York: Longman, 2003. 400-417.

History of Arkansas Tech University :: essays research papers

History of Arkansas Tech University Est. 1909   Ã‚  Ã‚  Ã‚  Ã‚  Arkansas ranked 42nd out of the 46 states in annual per capita school funds at a mere $4.97 per student. Citizens started to feel the need for secondary education for their children most ardently. The Washington County Farmers’ Union started the concept of agricultural boarding schools. H.S. Mobley was one of the most fluent spokesman for the Union. He believed in vocational education, and he pleaded for schools where students might learn partly by working with their hands at practical farm work under trained instructors. In 1908, the Arkansas Democratic platform endorsed the idea of â€Å"farmer’s schools† and George W. Donaghey advocated four such schools in his campaign for governor. The bill that was introduced to the Senate was referred to the agriculture committee, which reported the bill back to the House of Representatives on January 30, 1909, with the recommendation that it be passed. The bill passed the House on February 5, 1909, and the Senate on March 23, 1909. It was signed into law as Act 100 by Governor Donaghey on April 1, 1909. By September 30, 1909, the board members had been appointed.   Ã‚  Ã‚  Ã‚  Ã‚  The town wishing to be considered as the location for one of the four schools must offer a minimum of $40,000 and a site of not less than 200 acres. The citizens of Russellville were very interested in meeting these bid conditions. A story in the January 1910 Courier Democrat stated that Atkins had raised $30,000 and 320 acres of land toward a bid for the school, apparently only four towns were in the final bidding; Fort Smith with $40,000 and 200 acres of land; Ozark with $40,000 and 200 acres of land; Russellville with $40,000 and 220 acres of land; and Morrilton with $46,000 and 200 acres of land. It originally appeared that Morrilton went to Ozark with the best bid. However, apparently at the last moment the Russellville delegation led by Judge R.B. Wilson raised its bid by offering free lights and water for three years. Russellville was also favored because of its healthfulness of location, its railroad connections with Dardanelle, Ola, Little Rock, and Fort Smith, Arkansas, its quality of soil, its central location in the district, its proposed site close to town, and its location directly on the water and light lines coming from the dam. February 10, 1910, was a great day in Russellville. History of Arkansas Tech University :: essays research papers History of Arkansas Tech University Est. 1909   Ã‚  Ã‚  Ã‚  Ã‚  Arkansas ranked 42nd out of the 46 states in annual per capita school funds at a mere $4.97 per student. Citizens started to feel the need for secondary education for their children most ardently. The Washington County Farmers’ Union started the concept of agricultural boarding schools. H.S. Mobley was one of the most fluent spokesman for the Union. He believed in vocational education, and he pleaded for schools where students might learn partly by working with their hands at practical farm work under trained instructors. In 1908, the Arkansas Democratic platform endorsed the idea of â€Å"farmer’s schools† and George W. Donaghey advocated four such schools in his campaign for governor. The bill that was introduced to the Senate was referred to the agriculture committee, which reported the bill back to the House of Representatives on January 30, 1909, with the recommendation that it be passed. The bill passed the House on February 5, 1909, and the Senate on March 23, 1909. It was signed into law as Act 100 by Governor Donaghey on April 1, 1909. By September 30, 1909, the board members had been appointed.   Ã‚  Ã‚  Ã‚  Ã‚  The town wishing to be considered as the location for one of the four schools must offer a minimum of $40,000 and a site of not less than 200 acres. The citizens of Russellville were very interested in meeting these bid conditions. A story in the January 1910 Courier Democrat stated that Atkins had raised $30,000 and 320 acres of land toward a bid for the school, apparently only four towns were in the final bidding; Fort Smith with $40,000 and 200 acres of land; Ozark with $40,000 and 200 acres of land; Russellville with $40,000 and 220 acres of land; and Morrilton with $46,000 and 200 acres of land. It originally appeared that Morrilton went to Ozark with the best bid. However, apparently at the last moment the Russellville delegation led by Judge R.B. Wilson raised its bid by offering free lights and water for three years. Russellville was also favored because of its healthfulness of location, its railroad connections with Dardanelle, Ola, Little Rock, and Fort Smith, Arkansas, its quality of soil, its central location in the district, its proposed site close to town, and its location directly on the water and light lines coming from the dam. February 10, 1910, was a great day in Russellville.

Life of Being an African American Essay

Throughout my life, I have had to battle with my own identity, as many people do. It is not just a black thing, I’m sure. I know people from all different ethnicities, who struggle to find themselves, but this has little to do with the way they look on the outside – it is the quest to find out who they are on the inside. I found that person when I was thirteen years old, but then when I moved to the United States from Chicago eight years ago, I underwent another sort of struggle with identity. This time it was because of the way I looked, and it was less than a personal struggle than it was a fight against discrimination. I had never really experienced any form of racial discrimination in Chicago; almost everyone who lived in our area was African American, with a few exceptions. There were a few white people, but they apparently were not indicative of the general population in America, as I never received any mistreatment or discrimination from them, and likewise, I do not believe they suffered any discrimination by my fellow African Americans. Everyone sort of just fit in and carried on with their daily lives. I am ashamed to admit that this is how I thought that my life would be in Texas as well. I did expect things to be different. I knew that Dallas were more affluent and I knew that there were buildings as big as some of our smaller towns. The buildings in the brochures seemed to reach the sky. I believed that the sky would be bluer, the air cleaner, and the people would be as friendly as they seemed to be on television and in the brochures. All of these shiny, smiling white faces would greet me with open arms and assist me in any way possible to make my stay wonderful. However, the exact opposite has happened to me. Although I am not the only African American by far to come to Dallas, I certainly felt all alone my first six months here. While I did meet other African Americans, and they welcomed me, they were all busy struggling to make a living or to learn the language just as much as the next. It seemed even the older African Americans who had lived here for over ten years still never managed to fit in. I have been called â€Å"stupid†, â€Å"ignorant† and â€Å"dumb† despite the fact that I am more intelligent than many of the people calling me this. .One of the things that annoys me the most is when I try to talk to someone and they talk back to me with a slang accent. I have had people speak very slowly and with raised volume and exaggerated hand movements when they are trying to talk to me. I guess they think that deaf and dumb. Stereotypes exist, I understand this, and it really doesn’t affect me as much as being discriminated against does. For example, I can take people assuming that I work at a chicken place or even asking â€Å"what are you†. But when I take the time to talk to people and explain and let them into my life a little, I expect a bit more than from someone on the street, but I don’t often get it. In my small group of friends, which is mainly white people, they don’t think I’m stupid or ignorant, unlike those strangers I meet on the street, and they don’t think I’m deaf and dumb; they actually think that I’m of the most caring person, and will do anything for them. Living in America is a dream for many, and while there are so many opportunities here, I have to say that it is a struggle for an African American to fit in. I can only hope that future employers will not discriminate or that the only jobs that I can find will be dishwashing and working for a place that sells chicken. While these jobs are suitable for some, they are not why I came to America. In essence, I am chasing the American dream, and while many Americans have discriminated against me, I can only hope that the dream will not.

Improving Communication on Overloaded Staff Essay

When the number of employees is to short compared to the tasks they have to accomplish, there is really a tendency to have overloaded employees which, in consequence, produce unaccomplished tasks. In the end, the burden only accumulates and the company shoulders them all. As the manager, I am not allowed to get more employees to distribute the tasks evenly. This worsens the case. The business went slow and things could worsen if more tasks are not done. It may even stop the business from recovering. As much as I would want my boss to understand the case, he cannot see the bigger picture and I am left with the problem all by myself. The first thing I would have to do would be to ask for our own office and I would transfer my office near the employees. That way, I could easily supervise them and the handing of the tasks won’t be difficult. I find that the reason why my staff doesn’t heed to my requests is that the requests I made are not personal. They could easily ignore my e-mail messages or even pretend that they do not receive the message which would be unusual because I should have received a message failure notice. If I could be there to personally hand in the tasks with the employees, I think, there would be no reason or, at least, less reasons why they would find it difficult to handle the task because there would be a free discussion among us. The information dissemination would be a lot easier. Any confusion and conflicts would also be easily resolved if I am present. The presence of a leader is important in any organization and in any activities of that organization. I also think that one reason why my staff feels overloaded is that they have been performing poorly. In the first place, I won’t be giving them tasks if I don’t think they would be able to finish it. As a manager, I have to be reasonable without compromising the desired outcome of our business. I will give them tasks one at a time so we could be sure that none of the tasks overlaps. That way, they won’t be able to complain about overloading. I’ve mentioned that they may have been performing poorly that is why there is task overload. I think that they fail to finish tasks on time or maybe, they would start on something new without finishing the previous tasks so tasks pile up. The solution to that would be good supervision. Supervision would allow us to see if the tasks are done at the specified time and if the tasks are already piling up. For accumulation of tasks, I’ve said that I will be giving tasks one at a time so it will never be a problem. If, in unavoidable circumstances, there would be a need to perform tasks simultaneously, I think I think I would have to apply my management skills. It may have been possible that the staff feels lax. It is because nobody supervises them. With the presence of an authority, they won’t be that lax. I think that the atmosphere in the office has not been good because none was there to lead. In my previous observation, I have also found that my staff doesn’t know how to prioritize. Making priorities would never be my problem because I have the skills in managing. I could do the prioritizing for them. The thing is, as a team, we won’t be that effective if only I do all the initiative and just pass on tasks on them. As a manager, I really do have the right to assign. However, as a leader, I also have the responsibility to put the drive on my subordinates. I have to turn them into passionate employees because as much as I try to lighten the burden on my employees, if they really do not enjoy what they are doing, we will have a difficulty in being productive. I have to influence them and even teach them management skills because everyone needs that. In essence, my presence in the office will allow me easy supervision among the employees.

Filipino Core Values Essay

From the articles that I had read, will reflect the readers’ understanding on different Filipino values, how it defines one, what it means, and if one’s personality changes to fit certain situations. Filipino values have been derived from racial strains and cultural elements such as Aeta, Indonesians, Malayan, Hindu and Chinese which formed the core of our moral conscience, cultural identity coupled with the cultural elements derived from Spain, the United States and from the modern global community, (Panopio and Rolda, 2000). These values are Pagkalinga, Pag-aaruga, Pakialam, Pakikisama, and the Feminist Ethics of Care. Here in the Philippines, values are very important and should be respected. As we grow older, our parents shaped us different values. From the day we are born, Pagkalinga, Pag-aaruga, at Pakialam(Care) were given by them. In our culture, Filipinos were very caring to someone especially to our love ones because caring symbolizes that you loved them deeply and you remember them all the time. This value molds our true Filipino faith, which shows that we are mindful about others. This article wants to show values that are ever-present but seldom acknowledged, much less recognize in the Filipino society. The other one is the Feminist Ethics of Care, it discussed here that how they value the right of men and women. In the article that I have read, they most value the importance of men than women, because the traditional view is that men’s concerns are the more important things such as money, career, advancement and ideas. Women’s preoccupations are under-valued and deemed as less important, such as families, neighbors, friends, and caring. As I interpret it, women are less important before because they knew that they can’t do the things that men can do. I realized that caring is a value that we, Filipino women and men alike, should recognize and give importance to. Pakikisama shows that how Filipino Mingle to others and how they create a good relationship of every individual. In the practice of pakikisama many things are unsaid. Mostly, things are implied in behavioral patterns. This is the typical way of Filipinos relate with one another. As a concept and a trait, it invites us to do good by responding to the call of the others so that we may practice one’s ability that all relationships depends on—the ability to be good and nice companion.

Marketing Strategy for new Cereal Essay Example | Topics and Well Written Essays - 2000 words

Marketing Strategy for new Cereal - Essay Example Also, having regard to the virtual dominance of the breakfast cereals market by five major companies, attention is focussed on special characteristics of the product which could ensure some market penetration. New Product 3 Manufacture and Marketing of a New Breakfast Cereal in Australia Introduction The product is a new breakfast cereal called â€Å"GoodHealth†, and it differs from those already on the market in two important respects: its ability to remain crisp for longer when milk is added, and its lower salt content (Oakenfull, 2009). The product will be manufactured to complement the existing range of food products already produced by â€Å"PolyFoods†, a small company founded in 2001 and located in the outskirts of Canberra. The first intention is to market GoodHealth throughout Australia, and then to expand into the global marketplace. In order to achieve this aim attention will be given to exploiting modern marketing theories as they apply to the appropriate mac ro-environment outside the organisation. The application of marketing theory The aim of marketing is to sell the product and over the years a number of theories have been developed to identify the factors which are necessary for the construction and implementation of an effective marketing strategy. ... y of Marketing† that the central feature is the ‘Transaction of buying and selling’ based on the perceived ‘value’ of the product by the buyer. This perception, which is underpinned by ‘brand image’ is subject to such fluctuations as needs, financial situation, experience and taste. Linn (2010) offers a dual model of the process ‘Price Asked < Perceived Value’ and states that â€Å"The condition for the transaction being performed is, in principle, that the buyer values the product to equal or New Product 4 more than the price asked† (Linn, 2010). It is now appropriate to consider the six main macro-environments which will affect the target market for the product and consequently hte company’s product strategy. Analysis of the macro-environment Demographic In the late 1990s 49% of Americans ate cereals at breakfast – almost 20% more than any other product or combination (Topher, 1997). Statistics gathered in Australia at about the same time (AUSSTATS, 1999) found that over 65% of the population ate cereals daily, although there was no clear breakdown into easily identifiable products. However, the figures showed that children in the age range 2-15 years consumed more breakfast cereals – as did adults over 45 years – than the age group 16-44 years. These trends indicated some marketing target areas. Firstly the adolescent group, and the over 65s who generally preferred ‘something warming’ such as porridge. For the former it is essential to stress that breakfast cereals are not just nourishing but ‘cool’ and for the latter it is important to stress that the added vitamins and nutritional properties of breakfast cereals, and â€Å"GoodHealth† in particular can contribute to wellbeing and delay the onset of various diseases such as cancer of