Allied Bartonfinal Free Essays

string(43) and serious pay is provided. United Barton security administrations gives exceptionally prepared people to achieve significant objectives, one is to forestall mishaps before they occur, and to give a quick, proficient reaction when fundamental. Unified Barton gives first class security officials to an assortment of purposes, including compound and petrochemical, schools and colleges, budgetary organizations, human services offices, fabricating and mechanical buildings, private networks, malls, and business land. As of late, Allied Barton includes had numerous issues inside the organization, with things, for example, employee’s canceling, low inspiration among staff, and different major issues that could influence expected demographic later on (Encyclopedia Britannica, 2008). We will compose a custom article test on Associated Bartonfinal or on the other hand any comparative subject just for you Request Now I chose to take the benefit of changing the organization around so it can convey what it represents, quality assistance, at an incredible cost. I am composing this paper, so as to diagram a viable technique in fighting social issues inside the organization. When managing the inside issues of Allied Barton security organization, I feel it is basic that all representatives are treated with a specific measure of regard, and disciplinary moves are made against those workers who don't perceive and keep the principles of execution set out by the Company. I’ve worked for Allied Barton as a chief since 2004, in the wake of review these situations; I need to build up a key administration plan so as to expand execution and profitability and to build worker execution. So as to build execution and profitability, better preparing projects, and better remuneration must be actualized. I for one accept that so as to inspire representatives, satisfactory pay must be given to those workers that perform well in the organization. So as to build up a powerful key administration plan, two essential issues must be dealt with, one, worker dedication must be improved so as to diminish the quantity of representatives that cancel, and two, executing persuasive preparing programs with Cash prize’s or different motivators so as to inspire them to advance 110%. So as to successfully deal with my group, I may need to release a few workers, and recruit more in. It is basic, as a security watch, which you appears at take a shot at time and doesn't cancel frequently. Partnered Barton offers security administrations for an assortment of organizations, if a security watch isn't available to come in to work and doesn't appear, it not just makes the organization look terrible before the business they’re expected to make sure about, yet in addition powers the morning shift security watchman to work a twofold. In the event that I have representatives working twofold time, a lot after some time will turn into an issue, which will influence my general work target. Is the primary concern of this paper is to build up a viable arrangement so as to battle these issues that our organization is confronted with. I immovably accept that you should begin from the beginning, on the off chance that you need to achieve anything in a corporate structure. In my administration plan, I will require; another team, a superior remuneration plan, and appropriate persuasive preparing. On the off chance that I am to recruit on new workers, they should be prepared appropriately from the earliest starting point, and become familiar with the principles and rules set out by the organization. When I have sorted out an arrangement for the inside issues of Allied Barton, I’ve been might want to build up a technique so as to grow our organization, by taking on new customers. I should guarantee Allied Barton builds up an arrangement to acquire customers, the organization must have a dependable, stable team, who won't cancel, and appear at take a shot at time. I feel that if the best possible administration plan is actualized, Allied Barton can grow; my workers can get better pay, and I will have achieved my objective, which is the rebuilding of the organization from inside. Foundation Associated Barton has been giving security administrations since the year 1957, to a wide scope of industry, including; business land, advanced education, strip malls, fabricating and mechanical edifices, budgetary foundations, and private networks. Today, Allied Barton has more than 50 years of involvement with a security contractual worker industry. Associated Barton has more than 50,000 representatives and a hundred workplaces across the nation, which administration in excess of 200 Fortune 500 organizations the nation over. Unified Barton was established in Pittsburgh, Pennsylvania and went on to establish further foundations in Atlanta, Georgia in 1977. In the year 1988 an organization by the name of Spectaguard established in King of Prussia, Pennsylvania rose. Spectagaurd end up being an appropriate rivalry for Allied security, and proceeded to increase New York-based security in 1999. A significant vital move was made by Allied security in 2000, when Spectagaurd and Allied joined to frame one organization called Allied security, the third-biggest security organization in the United States. Since the year 2000 Allied security is been extending its activities all through the world, and in 2003 obtained the expert security Bureau. Since the year 2003 Allied security has proceeded to extend its tasks, gaining Barton defensive administrations in shaping Allied Barton security administrations, making the world’s biggest American own agreement security benefits in the United States. Besides, in 2006 Allied Barton proceeded to upgrade the nature of our security contributions to customers, and increment income, we gained starting security. With every business that Allied security procured, our activities extended. Since I’ve joined Allied Barton in 2004, I have seen a portion of these significant changes, and would like to make some more. Associated Barton has developed from a little security organization in Pittsburgh, Pennsylvania in 1957, to be the biggest supplier of security benefits in the United States. I trust that Allied Barton holds this situation in the nation, and feel they can just do as such with the best possible staff. What make’s the Allied Barton Company one of a kind, is the people that work for it. I think so as to grow Allied Barton’s tasks, it is basic that legitimate preparing is executed, and serious remuneration is given. You read Partnered Bartonfinal in classification Papers Having worked for Allied Barton for a long time at this point, I have seen numerous representatives cancel, not paying attention to their activity. Besides, I’ve additionally saw that in spite of the fact that preparation programs are executed, they could be improved. I immovably accept that if workers are appropriately prepared and paid well, they will perform well. So as to build remuneration, Allied Barton needs to expand business. All together for Allied Barton to build their business, they should procure new customers, and so as to gain new customers, Allied Barton must improve their employee’s execution. At the point when Allied Barton procures new customers, they should likewise additionally extend the measure of leaves, or security offers, that they have. I believe that when an extension of representatives is made, it is basic to higher the correct worker. I solidly accept that you get what you pay for, in the event that you need to come up short on while selecting representatives, at that point you will get what you pay for, a came up short on worker. With our country’s current financial circumstance, temporary workers are getting sleazier and sleazier on the grounds that they work for near nothing. A year ago, the Comptroller got 261 grievance of underpayment, contrasted and 163 protests in 1990 and 89 objections in 1989 (Sims, 1992). Moreover, social insurance is another significant issue, and should be accommodated workers. All together for Allied Barton to extend its administrations, it must be happy to pay well, and recruit on persevering people, who are steadfast, and accept their position genuinely. Current Strategy Allied Barton’s current system is to extend and to hold their present situation as America’s biggest driving supplier of security administrations. All together for Allied Barton to acquire this situation, as expressed prior, it must have an effective group, just as legitimate preparing programs actualized. Partnered Barton has consistently represented offering quality types of assistance, at a low value; something which I wish to proceed. Unified Barton gets that on the off chance that they need to give quality, steady security benefits over a variety of ventures, they should address the issues of those businesses on both nearby and national levels. Privately, Allied Barton wants to give better day-than day tasks support, and on a national level, gives in excess of 100 workplaces the nation over with an uncommon number of assets gave to our customers. United Barton wishes to give a solitary purpose of contact for our client’s needs and desires. Besides, Allied Barton has a group of specialists gathered to help organize and bolster the change and security the board dependent on our customers needs. Partnered Barton gives a situation that makes workers, occupants and visitors have a sense of security and secure including holding representative courses and appropriating wellbeing mindfulness steps. Unified Barton does everything conceivable so as to make a proactive effort to the network in which it is built up in. Our organization endeavors to give the most ideal preparing, with preparing programs that best suit our customer security needs. We use cutting edge innovation so as to make and assess covers a large number of territories inside our security program, with constant reaction on account of crisis. Our customers approach a consider focus 24 hours per day, which will be able to give security administrations at whatever time our customer needs it. Elective Scenarios If Allied Barton is to extend, they should take on new customers. So as to secure new customers, as I expressed prior, I mu

Role of Women in WWII essays

Job of Women in WWII papers At the point when I recently pondered the members of World War I, I envisioned valiant, youngsters battling boldly for the nation they had faith in. I imagined the war fields specked with apparatus, channels and fortifications that assisted with securing the brave men who battled consistently until the end. I envisioned the triumphant fighters getting back to tolerating and cheerful colleagues whom they had been away from for such a long time. Not once did I think about the ladies chipping in for the war. I figured they basically sat at home appealing to God for the sheltered return of their cherished men. Notwithstanding, in closer assessment of The Great War, I have educated of my naivety. In all actuality, ladies were as much a piece of the war as were men. In spite of the fact that ladies assumed unmistakably various jobs, their encounters were frequently practically vague to those of their male friends. For instance, ladies and men had a similar constrain put upon them to chip i n for the war. When engaged with the war, the two sexual orientations had to scrutinize their past convictions and their educated excellencies while finding that this extraordinary war wasnt what had been normal. People needed to experience the ill effects of amazingly frightful day to day environments, face the way that they were essentially a number to the nation they were battling so valiantly for and figure out how to mentally manage encounters no one had ever comprehended previously. What's more, when the individuals who were sufficiently fortunate to endure get back, they needed to rethink their associations with those they had deserted, regularly finding that the main thing that war had given was a questionable future. I frequently wonder if the same number of people would have chipped in for the war in the event that they had recognized what they were facing in advance. Deductive thinking will in general reveal to us they would have been progressively hesitant, yet the weights from their nations were extraordinary to such an extent that many might not have had quite a bit of a decision however to enroll. Volunteers entere... <!

We Care About Your Data - Heres Why You Should Too

We Care About Your Data - Here’s Why You Should Too Did the Facebook / Cambridge Analytica reports have you wondering just how secure the online tools you use are? In this article, we’ll advise on how to assess your current tools and share our approach at MeisterLabs to protecting user data, no matter what. Are the tools you’re using putting your data at risk? Reports that Cambridge Analytica illegally acquired the records of 50 million Facebook users have made many rightly question who they can trust with their personal data. However, it’s not only on Facebook that we share personal data about ourselves, our work, and even our friends and family, on a daily basis. Think about the contents of your emails, your to-do list and all the other forms of online communications that you use. It’s essential that all of these products, from social media to task management tools, are looking out for your privacy and security too. As we’ll explain, looking for products with servers outside of the U.S. is a good place to start, but there are other strategies to protect your security online too. Well share a few here. Protecting your data on Facebook In the case of Cambridge Analytica, the majority of user data was reportedly harvested prior to 2016. At this time, Facebook apps could ask for permission to not only access your personal data but also the data of all your Facebook friends. As a result, the 300,000 people that signed up to take a personality quiz supposedly handed over the data of 150 times that number of people. If you’re concerned that you could’ve been affected by this, you can access the app settings page on Facebook to see which apps are connected to your account and deauthorize any you no longer need. Additionally, if you’d like to keep your Facebook account but want to minimize the amount of data shared on it, you can use the Social Book Post Manager plug-in to delete data shared before a chosen date let’s be honest, no one’s reading your Facebook statuses from 5 years ago anyway Choosing a product based outside of the US Unfortunately, these data breaches are by no means limited to Facebook. The 2013 Snowden revelations documented how the NSA’s work to weaken encryption, via so-called ‘backdoors’, put the data stored by US-based online communications products at risk. For a quick recap, under the PRISM program, the National Security Agency could legally access any data held by companies with servers in the U.S. What’s more, in order to access this data, they persuaded many US technology companies to introduce weaknesses in their encryption systems, creating ‘backdoors’ through which the NSA could access their data. However, this weakening of encryption doesn’t just assist the US Government to gain access. It also provides an opening to hackers that are able to navigate the weakened security system a risk that even a ‘Golden Key’ can’t prevent. Unsurprisingly, these revelations sent shockwaves through the online community, including our own team. As a result, at MeisterLabs we decided to take a concerted stance in support of online privacy, restating our efforts to ensure user data is never compromised. Our commitment to security at MeisterLabs As we share in our privacy statements for both MindMeister and MeisterTask: “We take the same degree of care to protect your information as we would employ to protect similar information belonging to us.” As declared in the GDPR guidelines, this means protecting privacy and data by design and default. Storing data exclusively on European servers Our commitment to privacy and security starts with housing our servers exclusively in a state of the art certified data center in Frankfurt, Germany. This ensures that our user data will not be exposed to encryption backdoors, in the way that US-based products could be. You can find out more details about these GCP servers via our security statements for both products: MindMeister and MeisterTask. As we shared back in 2013, in response to the Snowden revelations, with all data stored in Europe and delivered to your browser through secure SSL encryption, for MindMeister and MeisterTask, you can rest assured that your personal data is safe with us. Plus, with most other leading task and project management solutions housing their servers in the U.S., we’re proud to be unique in this way! Encouraging our users to be privacy-aware We’ve also implemented a number of measures to ensure users are vigilant about their own online data, including: Encouraging users to enable two-factor authentication, which is a sure fire way to minimize the risk of a data breach if you feel your password has been compromised The ability to turn on and off link sharing within MindMeister, via generating a new link, in case your shared maps end up in unintended hands The ability to share and unshare projects within MeisterTask, for similar reasons to above Roles Permissions within MeisterTask to restrict the rights of those you’ve shared your projects with, so they can be limited to only viewing or commenting on the project In-built ‘have I been pwned?’ plug-in coming soon, alerting users to whether the password or email they’re using for their account has been previously compromised. You can go ahead and check the security of your own emails and passwords, totally free of charge, via the ‘have I been pwned?’ website We’re also in the process of making our company entirely GDPR compliant, making updates that will be in place ahead of the deadline this May. This will prove that privacy and data protection are implemented by design and default across both of our products. In the GDPR regulation, data protection is at the heart of how personal data is collected, processed, stored and accessed. For more information on what GDPR has in store, you can read the regulation in full online. With our servers based entirely in Germany and processes to ensure that users are aware, themselves, of any potential privacy and security risks, wed like to make clear that for MeisterLabs, user privacy and security are paramount. If you have any questions on how we manage user data across MindMeister and MeisterTask, please do get in touch. Get Productivewith secure task management Discover MeisterTask Discover MeisterTask

We Care About Your Data - Heres Why You Should Too

We Care About Your Data - Here’s Why You Should Too Did the Facebook / Cambridge Analytica reports have you wondering just how secure the online tools you use are? In this article, we’ll advise on how to assess your current tools and share our approach at MeisterLabs to protecting user data, no matter what. Are the tools you’re using putting your data at risk? Reports that Cambridge Analytica illegally acquired the records of 50 million Facebook users have made many rightly question who they can trust with their personal data. However, it’s not only on Facebook that we share personal data about ourselves, our work, and even our friends and family, on a daily basis. Think about the contents of your emails, your to-do list and all the other forms of online communications that you use. It’s essential that all of these products, from social media to task management tools, are looking out for your privacy and security too. As we’ll explain, looking for products with servers outside of the U.S. is a good place to start, but there are other strategies to protect your security online too. Well share a few here. Protecting your data on Facebook In the case of Cambridge Analytica, the majority of user data was reportedly harvested prior to 2016. At this time, Facebook apps could ask for permission to not only access your personal data but also the data of all your Facebook friends. As a result, the 300,000 people that signed up to take a personality quiz supposedly handed over the data of 150 times that number of people. If you’re concerned that you could’ve been affected by this, you can access the app settings page on Facebook to see which apps are connected to your account and deauthorize any you no longer need. Additionally, if you’d like to keep your Facebook account but want to minimize the amount of data shared on it, you can use the Social Book Post Manager plug-in to delete data shared before a chosen date let’s be honest, no one’s reading your Facebook statuses from 5 years ago anyway Choosing a product based outside of the US Unfortunately, these data breaches are by no means limited to Facebook. The 2013 Snowden revelations documented how the NSA’s work to weaken encryption, via so-called ‘backdoors’, put the data stored by US-based online communications products at risk. For a quick recap, under the PRISM program, the National Security Agency could legally access any data held by companies with servers in the U.S. What’s more, in order to access this data, they persuaded many US technology companies to introduce weaknesses in their encryption systems, creating ‘backdoors’ through which the NSA could access their data. However, this weakening of encryption doesn’t just assist the US Government to gain access. It also provides an opening to hackers that are able to navigate the weakened security system a risk that even a ‘Golden Key’ can’t prevent. Unsurprisingly, these revelations sent shockwaves through the online community, including our own team. As a result, at MeisterLabs we decided to take a concerted stance in support of online privacy, restating our efforts to ensure user data is never compromised. Our commitment to security at MeisterLabs As we share in our privacy statements for both MindMeister and MeisterTask: “We take the same degree of care to protect your information as we would employ to protect similar information belonging to us.” As declared in the GDPR guidelines, this means protecting privacy and data by design and default. Storing data exclusively on European servers Our commitment to privacy and security starts with housing our servers exclusively in a state of the art certified data center in Frankfurt, Germany. This ensures that our user data will not be exposed to encryption backdoors, in the way that US-based products could be. You can find out more details about these GCP servers via our security statements for both products: MindMeister and MeisterTask. As we shared back in 2013, in response to the Snowden revelations, with all data stored in Europe and delivered to your browser through secure SSL encryption, for MindMeister and MeisterTask, you can rest assured that your personal data is safe with us. Plus, with most other leading task and project management solutions housing their servers in the U.S., we’re proud to be unique in this way! Encouraging our users to be privacy-aware We’ve also implemented a number of measures to ensure users are vigilant about their own online data, including: Encouraging users to enable two-factor authentication, which is a sure fire way to minimize the risk of a data breach if you feel your password has been compromised The ability to turn on and off link sharing within MindMeister, via generating a new link, in case your shared maps end up in unintended hands The ability to share and unshare projects within MeisterTask, for similar reasons to above Roles Permissions within MeisterTask to restrict the rights of those you’ve shared your projects with, so they can be limited to only viewing or commenting on the project In-built ‘have I been pwned?’ plug-in coming soon, alerting users to whether the password or email they’re using for their account has been previously compromised. You can go ahead and check the security of your own emails and passwords, totally free of charge, via the ‘have I been pwned?’ website We’re also in the process of making our company entirely GDPR compliant, making updates that will be in place ahead of the deadline this May. This will prove that privacy and data protection are implemented by design and default across both of our products. In the GDPR regulation, data protection is at the heart of how personal data is collected, processed, stored and accessed. For more information on what GDPR has in store, you can read the regulation in full online. With our servers based entirely in Germany and processes to ensure that users are aware, themselves, of any potential privacy and security risks, wed like to make clear that for MeisterLabs, user privacy and security are paramount. If you have any questions on how we manage user data across MindMeister and MeisterTask, please do get in touch. Get Productivewith secure task management Discover MeisterTask Discover MeisterTask

Benefits And Benefits Of Soft Profits - 1988 Words

Saving cost in terms of discharges and unnecessary costs are examples of â€Å"soft profits† (ROI). Some examples would include improved overall staff satisfaction and better patient satisfaction with improved quality of care. For instance, my workplace has over 100 patients total among the three practices. Every patient has an electronic medical record for their health history, dental history and x-rays. Stated by, (Cleverly, Song, Cleverly, pg. 143, 2011), most public utility-type regulatory models permit the earning of a reasonable rate of (ROI) to ensure the capital can be replaced. The (EMR) are utilized beneficial ways to increase profit gains, in the dental practice and other health care organizations to reduce errors, eliminate†¦show more content†¦Overall, the challenges will outweigh the advantages of the (EMR) since it takes diligent time, effort, and effective team work for the project to work. According to, (Cleverly, Song, Cleverly, pg. 293, 2011), ità ¢â‚¬â„¢s vital to learn to calculate ROI along program lines, financial data on revenues, expenses, and investment must be available along program lines. The rewards of (EMR) are unsurpassed with the cost-savings, increased patient satisfaction, and reduced amount of errors. Careful monitoring of the (EMR) and technology software requires ample security of and monitoring with lock measures within the software. The endless advantages as well as reliable benefits of (EMR)’s implemented in health care organizations for profit increase and superior patient satisfaction. Technology continues to grow and (EMR) have the ability to produce positive results not only for financial gain, but for return on investment. Factors of Justification of Expenditure First of all, the factors compiled in the justification of expenditure which can be analyzed through a primary care physician in an ambulatory setting known as Partners Healthcare System. Ultimately, the study involved a hypothetical primary care provider, patient panel utilizing average statistics only on the institutions listed. This study entailed â€Å"2500

The Importance Of The Internet To Enhance Banking - Free Essay Example

Sample details Pages: 11 Words: 3406 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? To evaluate the importance of Internet to enhance the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking in order to create and deliver value for the customers. Provisional Working Title: The Internet usage has increased in the current generation due to the change in the astounding rates with the advancements in the technology. The studies carrying out ion the impact of the technological advancements have revealed that the technology has been impringed in all aspects of the common peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s life. The electronically handling capability for all the complicated works are increased in this situation. The Internet is treated as the global trend which can reduce the time and distance to perform the important transactions. The change emerged to the internet banking from the conventional banking is termed to be leap transformation. The banking sector in the current days is able to provide with the novel services to the consumers through effective exploitation of the internet. This has given the advantages in two folds that are for bank as well as for the customers. The banks have emerged in to hi tech service providers and to develop the services to elim inate the banking concerns with better focus on the needs and requirements of clients. The current banking sector is implementing novel technologies and expertises to make the complication and concerns of original banking plan to much easier and easily accessible by the consumers. The commencement of the electronic banking initiated with the ATMs. And at present the trend has emerged to carry out the transactions through mobile phone, through internet, direct bill payment, electronic fund transfer and the I banking. The augmentation in the E commerce and the utilization of the internet banking has been supporting the transactions in the banking with better security options with confidentiality in transaction has led to the importance of Internet banking in the current day. Thus the current project is aimed carry out a thorough study on the concept of Internet and the applicability of the same in the highly service oriented sector like banking. Thus the project is able to reveal the benefits that will improve the customer loyalty which is very much necessary in the banking sector further the project will explain the extent of applicability of internet in banking sector. Thus the importance of internet in the current banking sector is analyzed through this. For this study both qualitative approach and the qualitative approach (or primary research) and the secondary research such as Literature review in order to accomplish the study. Don’t waste time! Our writers will create an original "The Importance Of The Internet To Enhance Banking" essay for you Create order Aims and the Objectives: In order to accomplish the theme of the project, the researcher has framed several aims and objectives. Aim: The main aim of the project is to determine the importance of the internet in the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking sector. In order to accomplish this aim the following objectives are framed that should be met: To analyze the concept of the conventional banking sector To evaluate the major issues and concerns of conventional banking sector through literature review. The conduct the primary study to evaluate the importance of internet in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking To carry out analysis to assess the benefits of internet for banking. To recommend viable suggestions to improve the customer loyalty through the internet in banking sector. Preliminary literature review: The literature review describes the theories and the models from various sources such as books, articles, white papers, web references, journals etc that will be able to reply the research queries. The internet has now become the universal exploitation in day to day life. Banking being a highly service oriented sector has to grow further as the competence is augmenting and only quality work will increase the growth. Conventional banking sector: [Mabid Ali Al-Jarhi and Munawar Iqbal] For every developing financial system, banking system is considered as one of the important characteristics. An efficient banking system helps to improve the society. The conventional banking system provides different functions. The transfer of assets from those who have surplus to those that require extra assets to run their various business activities is facilitated by banking. The conventional banking is based on the principle of à ¢Ã¢â€š ¬Ã…“the more you have, the more you getà ¢Ã¢â€š ¬?. The conventional banking is based upon the security, and makes all efforts to recover the money. [Naveed Azeem Khattak] Unless a specific exception is made on a default loan, the charge interest does not stop in conventional banking. Depending on the length of loan period, the interest is charged. The risks are eliminated in the conventional banking during the transactions. In conventional banking sector legal responsibility is not taken by the banks during the transaction with the customer. In the conventional banking, interest on the capital amount is charged based on the time value. Even if the organization suffers losses, the interest is charged by the banking system and there is no concept of sharing the losses. No agreement is made while distributing working capital finance, cash finance and the running finance for the exchange of goods and services. The conventional banking is a time consuming process. To process a simple transaction like clearing a cheque it takes several hours. This problem is avoided by the internet banking. The transactions done through the internet banking consumes very less time and makes the banking convenient and faster. Major Issues and Concerns of Conventional Banking: [Dr. Kashif-Ur-Rehman] the major issue in the conventional banking is the online transactions are not possible. The conventional banking is a time consuming process. To process a simple transaction like clearing a cheque it takes several hours. Here the administrator has a lot of work and the efforts required are more. The conventional banking consumes a lot of time since the banking activities should be performed at the particular bank branches. The conventional banking makes the financial transactions slower. The customers do not get satisfied by the conventional banking systems since the transactions are done at a slower rate. The customers can perform the bank activities, payments of bills and many other services of bank only during the bank timings. Unless a specific exception is made on a non-payment loan, the charge on interest does not stop in conventional banking. In conventional banking sector legal responsibility is not taken by the banks during the transaction with the customer. The e banking service which makes the transactions faster and simpler cannot be provided by the conventional banking system. The major issues in the conventional banking approaches are the more waiting time for the exploitation of services, complicated process, issues in bouncing of the checks and other credit transactions, unavailability of full data of clients bother personal and transaction details, no process to check the account details in between, more costs of transaction in the view of consumer. The issues are also faced by the banks due to lack of technology such as complicated process execution, more costs of process, no insight about the consumers, and lesser availability of skilled employees, more chance for frauds, lower growth rate, lower retention and loyalty of consumers. The major drawback of the conventional or usual banking is that there is no chance for the development and implementation of the innovative products and services to attract customers. Importance of internet in banking: [Olga Tartu 2003] The banking offered to the users which includes the services such as enquiry about the balance in their financial statement, about account dealings, account statement, payments of bills and many other services of bank is termed as Internet in Banking. Internet in the banking enables the consumers to manage their savings and save their time. The internet banking requires the active bank account with the balance in it for the transactions, credit card or debit card number, bank account number, internet banking PIN number and a pc with internet connection. The e-banking i.e. electronic banking is provided by the internet banking which allows the customers to carry out the banking activities online. Accessing of any information regarding account and transactions can be done by the internet banking at any time of the day. The customers of the bank can appeal permission and can execute banking activities through computer, television or cell phone. The financial transac tion can be done through the e-banking; the e-banking can be defined as the electronic connection between the user and the manager of the bank. The internet in banking provides many services like online dealings and it allows them to control their financial accounts at any time. The internet in banking permits the clients to perform all the activities using a secured website that is managed by the banks. Benefits of internet for banking: Few benefits of the internet for providing the banking services lie in its cost effectiveness, transactional service as well as information of consumers can be exploited by employing internet, 360 degree insight, lesser waiting time, reduced time for transactions and usage of services, reduced distance, reliability and better user interface etc. [Suganthi, B., Balachandran, G. (2001)] The various benefits provided by the internet banking are as follows: The people can access their personal business account information online. By the internet banking the services offered by the different banks can be compared. It allows online applying and buying the financial products. The main advantage provided by the internet banking is that it is cost effective. By the use of internet banking, the administrator work gets significantly reduced. The internet banking makes the financial transactions faster, and provides flexibility in performing financial transactions. The ti me require for processing the transactions of bank is reduced by the internet banking. Accessing of any information regarding account and transactions can be done by the internet banking at any time of the day. No need to visit the bank for applying loan, it can be done online through the internet banking. The services provided by the internet banking have made banking much easier and faster for the customers as well as bankers. The internet banking permits the clients to perform all the activities using a secured website that is managed by the banks. 24 hours service is available through the internet banking. Recommendations to improve the customer loyalty through the internet in banking sector: [Kotler and keller, 2006] The internet banking has provided many advantages to the customers. Understanding the customer needs is an important factor to be considered. The customers are able to access more information and wide range of services through the internet banking. Since the internet banking reduces the time required to access the accounts, the customers are satisfied and resulted in the increased loyalty. The success of any business depends on the customer satisfaction. The service quality is the important factor in achieving the satisfaction of customer. The major issue in the internet banking is the security. The privacy of the customer, the danger of getting hacked by the hackers and the issues relating to the banking activities are the main issues that occur in the internet banking. These issues in the internet banking can be reduced by the proper planning. The banks should make their customers to believe that the services provided by that bank are secured. The websit e through which the online transactions are performed should be managed and controlled properly. Since the internet does not provide the secured means of communication, the proper measures are to be taken while designing the website. When the user gives the personal information like the credit card number or the account number, privacy issue arises. The internet does not provide privacy for the userà ¢Ã¢â€š ¬Ã¢â€ž ¢s information that is being shared through the emails. The various services that are offered by the internet like social networking sites, email facilities, online shopping and also browsing of other websites should be done in such a way that hacking of userà ¢Ã¢â€š ¬Ã¢â€ž ¢s private data is not possible. The website should be planned carefully so that the customers satisfy and improves the loyalty. The services provided by the internet banking like online dealings should be managed effectively by the bank administrator. Why is this work important? (What contribution to knowledge / originality is involved?) The conventional banking sector holds several concerns and issues regarding speed of service delivery and much waiting time for the consumers due to the inability to have soft copy about the details of consumers and proper coordination. The distance of the bank and complicated process is another major concern that has been reduced and eliminated completely by providing faster services and elimination of the major concerns of conventional banking services through the Internet deployment. This has reduced the distance and waiting time of the consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ ultimately aiming to improve the level of satisfaction. Thus the loyalty of the customers will be increased by retention and thus the growth of banking will augment. Thus, the current research will be beneficial for the banks trying to upgrade the technology of internet for providing the banking services with latest expertises such as E banking, Mobile Banking etc to improve the retention of the customers and allo w growth of the banks. Methodology Sources of data: Research Methodology is used to realize the concept of the project. By the research method one can know the products of analysis and also the total process of the project. Various research methods are explained by the researcher in the research methodology to find the aims and objectives of the research. For completing the project effectively a variety of research methods are discussed. For collecting the data that helps in completing the project successfully Primary research and secondary research methods are used. The data is analyzed and then results are made after analyzing the collected data. Some of the research methods are commonly used for any research process. The various research processes are Experiment methods Survey methods Observation methods Case studies method Literature review The research methods used for the successful completion of this project are Qualitative research and quantitative research or Primary research and the Secondary research or literature review has been employed as the major methods to collect the data required to accomplish the project. Primary Research: The primary research is the method of collection of the information for some particular purpose. Te data can be collected through his method is very eminent to accomplish the project theme. The data through this method can be obtained by 2 different methods such as interviews conducted on a personal basis and the individual observations. The primary research in the current project both qualitative research and the quantitative research has been exercised in the form of personal interviews and the questionnaire survey. This approach also ascertains various benefits such as congregation of in depth solutions for the queries, applicable for relatively small sample size, accurate analysis of the study, lesser fraction of the refusals compared to other practices. This approach has fewer demerits such as it is costly process, can be biased with the interviewer, time taking and slow process, privacy issues etc may indulge in the process. In the current research project, a direct inter view has been commenced by involving the managers and other experts of major banks like ICICI, Citi bank etc. The questionnaire survey has been instigated by employees, consumers to understand the importance of internet in the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking sector. Qualitative Research Method: [Marshall PA. 2003]Qualitative research method is a type of logical research. The approach of gathering inà ¢Ã¢â€š ¬Ã¢â‚¬Å"depth information during questioning the participants is done in the Qualitative Research. Qualitative research methods are more flexible when compared to quantitative research methods. The indefinable factors can be recognized by the qualitative research methods. Participant research, in-depth interviews and focus groups are the three types of qualitative research methods. The participant observation is used for collecting the data based on the behaviors. To obtain the group data, focus groups are used. For collecting individual data in depth interviews are used. Qualitative research contains very smaller sample size. In the qualitative research mainly the interviews and group discussions are carried out. In this type of research the customer response forms, information or media clips are provided. The current study has employed the direct interview sessions with the managers and experts of banking sector like ICICI, Citi groups to congregate the change of banking from conventional banking to high speed baking and its applicability in current situations. Merits of Qualitative research: It helps in building new theories It uses subjective information Explore new areas of research The questions which are complex to evaluate in the quantitative methods can be examined by the qualitative research method. Demerits of qualitative research: It is expensive Time consuming process The information gathered is limited to questionnaires and interviews. Quantitative Research Method: [Rosnow, R.L. and Rosenthal, R. (2005)]By the quantitative research identifying the relationship among the different variables things, time and performance etc is accomplished. From positivism the data is extracted. For answering a specific research question the quantitative research methods involve a group of statistical data. To establish the occurrence and quantity of their reactions a systematically calculated sample of participants is asked a set of questions on a survey. In the Quantitative research method evaluation of the suitable events is done by the examiner. This procedure of the quantitative method is primarily determined on the number of the features and associated relationships of the several variables. Sampling methods are utilized for the quantitative research which makes the consumer surveys. In this study, questionnaire survey has been commenced by involving the employees and the consumers who are major banking service users to provide with the valuable solutions in descriptive questions. Merits of quantitative research: Provides high reliability Effective utilization of sampling techniques Demerits of quantitative research method: The exact information is not provided Inability to control the situation where respondents provide the response to the questions in the survey Secondary Research: The secondary research is the process of collection of the data from varied sources that is, it is the process of gathering the data from previously published form of data. The various sources that will involve in the collection of the data are books, journals, magazines, web sites, periodicals, trade stats, white papers etc. the secondary research can be again divided as external research and the internal research. In the current project literature review has been employed as the major secondary research that will work out to know the opinions and views of various authors and experts along with the initial ground work applicable with the identical theme of the project from root. This type technique has several merits such as in depth study from base, availability of large pool of resources etc. the demerits of this approach is that the information collected may be in general form, in accuracy of the collected data, older and outdated data will be available sometimes, novel concep t will have lower material. Anticipated outcomes: The following are the anticipations of the current study: A literature study that will reveal the importance of the internet in the todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s banking sector in the view of various author that has been collected from a variety of sources such as journals, white papers, books, web sites, magazines, texts and the documents etc. To draw the probable conclusions from the study based on the above approach. To accomplish the quantitative research and the qualitative research as primary research that will help to draw the views on the theme of the project from experts, management gurus and other participants. To analyze the results in comparison with secondary research. To suggest viable recommendations for better process of banking. Ethical issues of this work: The ethics are very prominent aspect that has to be considered wile accomplishing the project and especially during the qualitative and quantitative study. In general the ethics shall be validating to all the parts of the project right from planning to completion of the project. The study shall thus be carried without the ethical issues such as unnecessary interruption of the property and ecology or surroundings or the harmful actions towards to partake in the project. The individuals and participants in order to partake shall admit the conveyance to participate by acknowledging the letter of consent as agreement. Thus the ethical issues can be avoided along with the confidentiality concerns and privacy aspects. The research f the current project shall thus be carried out by keeping the ethical issues in view and has to deliver the results without any major concerns and shall be able to forecast the probable issues in prior.

Psychological Criticism Of The Cask Of Amontillado

Lillianna Pinnock Professor Sheridan 7 December 2017 Research Paper Edgar Allan Poe: The Cask of Amontillado Psychoanalysis is the search for evidence for unresolved emotions, psychological conflicts, and whatever else may be hidden in perplexing literary works. Psychoanalytic criticism showcases what has been suppressed by the author’s conscious mind. The author’s sexual conflicts, family life, childhood traumas will be camouflaged in symbolism. One story that lends itself particularly well to this form of criticism is The Cask of Amontillado and throughout the story there are various literary elements that play a major role. Poe’s The Cask of Amontillado is a chilling tale of revenge told from the perspective of a demented narrator†¦show more content†¦What could drive someone to commit an act as unfathomably cruel as burying another person alive, many readers wonder. Although the answer to this question has escaped readers for centuries, an application of Freudian psychology helps to unearth some answers. Freudian psychology subscribes to the notion that the subconscious –the part of our brain that, unbeknownst to us, controls many of our behaviors–is divided into multiple parts. Montresor is the protagonist in The Cask of Amontillado. He would be an anti-hero or quite possibly the villain protagonist. Fortunato would be the antagonist. Since Montresor was the narrator, very little information was given in regards to Fortunato. In the beginning , when Fortunato is first introduced into the story, he is dressed like a fool. Fortunato’s addiction to wine led him to vul nerable to Montresor’s compelling offer of the Amontillado. The setting of The Cask of Amontillado factors into the criticism. The beginning setting describes the carnival. A place of â€Å"supreme madness†(Poe 2) was in full swing. Reading on the setting grows darker, damper, and colder. As they journey through the catacomb, Montresor and Fortunato move into smaller and smaller—and fouler and fouler—spaces. This suggest that, as they move father away from open air, they are alsoShow MoreRelatedPsychological Criticism Of The Cask Of Amontillado1134 Words   |  5 PagesThe Cask Of Amontillado Human beings naturally have a limitation of patience. When that limit is being put to the test a friend may easily be seen as a foe. A foe that might unknowingly be facing their untimely demise. In the story â€Å" The Cask of Amontillado† written by Edgar Allan Poe, the character Montresor has been supposedly wronged by Fortunato. Causing Montresor to contrive a plan to kill Fortunato. 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Edgar Allen Poe’s gruesome style of writing used connects him, and raises the social issue of motivation for murder within our jury trials. This is a widespread process of figuring out within a case in every country across the world. Motivation can be explained as the general desire to do something. â€Å"The Tell Tale Heart†, by EdgarRead MoreThe Cask Of Amontillado By Edgar Alan Poe1074 Words   |  5 Pages Edgar Alan Poe s short story The Cask of Amontillado is the typical example on how revenge can cause a man to murder without a conscious. This shouldn’t be anything new to someone is versed in Edgar Alan Po’s literature because he is best known for his tales of mystery and macabre. Merriam-Webster definition of Macabre can be described as, â€Å"having death as a subject: comprising or including a personalized representation of death †. 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He could mix characters, setting, theme,and mood in a way that readers are automatically drawn into reading. Both of these short stories have the same major aspects in common. The narrators in both works prove to be similar in several ways. In â€Å"The Tell-Tale Heart† the story is told through a psycho narrator; both stories contain apparent psychological imbalancesRead MoreEdgar Allan Poe And The Cask Of Amontillado1384 Words   |  6 PagesWhat makes Edgar Allan Poe work unique? Other than being a strange individual, Poe has become a remarkable literature writer. The Raven, Annabel Lee, and The Cask of Amontillado are just a few of Poe’s work that staples the theme of gothic literature. This essay will allow you to see the gothic elements Edgar Allan Poe uses through his most common poems. Gothic literature has many elements which play into its definition. The actual definition is a style of writing that is characterized by elements

Marketing Communication for Global Chain †Myassignmenthelp.com

Question: Discuss about the Marketing Communication for Global Chain. Answer: Introduction Burger Hut is an American global chain of fast food restaurants, which is primarily headquartered in New York; United States and was launched by Mr. Peter Carney. Mr. Carney is one of the relative of Dan Carney who is the founder of Pizza Hut. Burger Hut came to in force in June 1965 that is 51 years ago. Mr. Peter Carney with the help of Mr. Dan Carney and Frank Carney started the chain of Burger Hut restaurants. Although, Burger Hut has faced many ups and downs in its business but has evolved to be one of the known restaurants eventually. The oil prices in 1980 had risen due to the energy crisis but due to Mr. Peter Carneys research, the restaurants had in business for sometime but later it devised a strategy to maintain its business, which made national headlines. However, the strategy was to offer an executive lunch for the days price of oil. Although, this strategy was very effective but it did not last for long. In 1986, after the death of Mr. Peter Carney, his son Mr. Andrew Carney took over the business. It did take time for Mr. Carney to continue with the business with the huge debts but sooner he executed the policy CLUBS strategy that could be carried out. This strategy covers the variety of burgers served according to the variation experienced in price. Burger Hut strategy is developed with the mascot being Joker who signature would be the playing card club. Company Profile The company came into force again after the son took over the business with a new branding strategy that could attract most of the children as it highlighted with the theme of Batman and Joker presently depicting the Superhero concept. Although, the restaurant has been spread more in Asian side. Today, Burger Hut possesses approximately 42 outlets in Asia and 12 outlets in Northern America with 16 outlets in Europe. Although, Burger Hut comprises of only 1555 employees across the country but the number is still growing. However, the country has increased its operational size after 2007. Background of the Product The product first came into force with CLUBS strategy but the not the joker only with the playing card club in New York, United States in 1965. The product was not only driven by perfection but also possessed fresh ingredients as well as vegetables that made a fine combination of healthier taste. The product developed did hit the market well with undertaking of strategy of offer an executive lunch for the days price of oil during oil crisis (Sampler, 2013). Today, Mr. Peter Craneys son Mr. Andrew Carney has expanded the variety as well as added more ingredients to the product. Environmental Scaling Micro Environment SWOT According to the SWOT analysis, the country Singapore even possesses some challenges like competition and price wars in the external environment followed by the saturated image of fast food with changing customers (children) needs as well that has been reducing day-by-day. The internal environment is in the hands of the company such that the organization needs to develop a strategy uplifts the network conditions as well as lower the price a little according to discounting strategy. However, with poor network of geographical area, the people living far off will not able to eat especially the older as well as young generation which has been working. Burger Hut should follow a proper combating strategy for the same. Competitor Analysis SWOT analysis gives a brief review of competitor analysis as well (Grant, 2015). Fast food restaurants have excessively much competition in surviving in the market whether it is new or existing fast food global chains. The primary competitors of Burger Hut are Omakase Burger, Roadhouse, Panda Express and Mc Donalds. The basic competition lies in the promotional strategy as well as price. The basic promotional strategy that distinguishes Burger Hut from other is sales promotion, product giveaways, advertisements and repositioning (Coleman, Cooke Kochunny, 2015). Sales Promotion Omakase Burger has exaggerated its technique through burger patty product sales where a burger and a patty both are there. However, it reveals a two in one product taste and the package offering reveals satisfaction in every bite (Time Out Singapore, 2016). Product Giveaways Mc Donalds offer giveaways in the kids combo and the maximum number of customers in Mc Donalds are kids who come to take the toy that adds to the combo. However, the toy keeps on changing with cartoons and superheroes (Powell Nguyen, 2013). Repositioning Mc Donalds and Panda Express are the two competitors that have brought in focus many healthier snacks and beverages like different coffees, chocolate milks, berry blast and others in Mc Donalds and different types of tea and coffees in Panda Express. Theses all changes have been repositioned from the teenagers target positioning to families that are health conscious (Bublitz Peracchio, 2015). Advertisements The advertisement of Roadhouse burger is eye catching and traditional in a way a modern fast food product can also be a part of conventional set up. Moreover, it is famous for giving burger meals that has altogether 15 options with a different taste that does not matches any other burgers in town (Time Out Singapore, 2016). Potential Problems in of Market Communication The main potential problems that highlight the issue related with market communication are the high prices and the lack of sales promotion concepts. High Price In Singapore, there is wide varieties of players that not only upholds the major market position but are also growing because of the reasonable price they offer (De Mooij, 2013). Fast food products are available for every ones mind and price is the second thing that the customer views while asking the different variety one can eat. However, burgers are supposed to come under reasonable dishes. Nevertheless, with high price, the organization might lose its customers and may lose the market as well (Fieldhouse, 2013). Lack of Sales Promotion Burger Hut lacks the promotional tools like contests and games on the burgers like MC Donalds who act as a communication medium as well as promote sales. However, Burger Hut aims to attract kids with the Batman and Joker idea but it needs to keep on changing as the consumer wants and needs keeps on changing depending on the scenario (Kapferer, 2012). Although, Joker in Batman Series is tactful but is evil too which might create a bad impression on kids and may affect the Burger Hut sales immensely but Singaporeans are spendthrift but they would always want to spend on good quality with reasonable price. Objectives of Marketing Communication After analysing the environmental scaling, the basic objectives that need to be taken are based on two problems highlighted. However, the two problems with their two solutions are given in the table below. Problem Ultimate Solution Increasing Competition Batman and Joker (Superhero) advertisement strategy Lack of Sales Promotion Night Glory Sales Promotion The objectives of marketing communication are to analyse the problems and to understand the mixture of elements whether the objectives undertaken are heard or understood or not. The only way one can build its marketing communication objective is by opting for print and broadcast media (Shimp Andrews, 2013). As the structure for problems is established, the strategy adopted should be able to differentiate between two distinct products. However, keeping in mind to give a competitive hand to competitors; the strategy relating to superhero has been adopted. Although, according to the product, CLUBS is a Jokers Card but the strategy will come to play when the jokers card will be cut by the Batmans card. The strategy adopted will be accordingly to the person who gets the joker card who would have to eat according to Chefs Special' menu whereas the one who gets a Batmans Card, can eat according to their wish on the menu irrespective of the price. On the other hand, as the theme is of a Sup erhero, the Night Glory promotional strategy is for the nocturnal people who get back home late from office or the ones who wish to eat anything at night, which will not only increase sales but will also help in build popularity. However, as depicted to the studies, Singapore is said to be the sleep deprived country, this strategy can help the customers by getting a discount on the night orders so that they are happier and are no more sleep deprived (Whitton, et al., 2014). Strategies of Marketing Communications and Implementation of Tactics Singaporeans Fast Food Intake The trends of fast food intake highlights that 65% of the population prefer eating at fast food outlets when they are out of the home. The work life at Singapore is hectic and it will not slow down in the coming year. This depicts a strong market for fast foods, takeaways, and ready meals. According to the Alex Linton, Founder of City Nomads said that the consumers are concerned about quality rather the price of the fast food today (Cunico, 2014). Product of Burger Hut Figure: Poster of the Product Source: (Created by Author) The poster above depicts the types of burgers that are there in Burger Hut. In addition to the burger, a top up of $5 will be added if the customers wish to heat up with chilli sauces. Figure: Deal of Burger Hut Source: (Created by Author) Price According to the Price mix, there are 5 kinds of burgers, with extra toppings and beverages, the price for each burger would be as: Country Burger (Normal Burger) - $7 Spicy Burger (Non-Vegan Chicken/ Fish; Vegan Cheese) - $8/$9; $7 Lumberjack Burger (One Layer After The Other) - $13 Bandit burger (Sauces Filled With Chicken; Batman Special) - $15.5 Ultra pound burger (Hamburger) - $17 The special features are a discount of 10% on Night Glory Hour that is 11 pm to 4 am in the morning. The meal will be followed by extra top up of $5 with extra chilli sauces. In addition, beverages listed on the menu will be ranging from $6-$12 depending what kind of beverage the customer would order (holt/cold). Positioning Strategy The main goal of the Burger Hut includes three qualities that are Burgers of premium quality (Tastier and Healthier) Beverages according to your preference Different sauces as per the customer taste Special Batman Burger These qualities give a chance to the customers to acknowledge the new strategy of Burger Hut. However, with best sauces as well as fresh vegetables with premium ingredients gets a chance for the customers to add the extra spiciness while enjoying it with Batman and Joker. Conceptual Map Figure: Conceptual Map Source: (Created by Author) As far as the competition is concerned, the main competition lies with Mc Donalds and Roadhouse, as these are the fast food joints that provide extreme quality but fluctuates between a low as well as high price strategy. Moreover, Burger Hut is set with the same pricing strategy to give competition to the Omakese well as Roadhouse, the local giants. The Clubs Strategy is to bring extravaganza taste to the customers such that with a pinch of pepper and salt with sauces according to taste can change the taste for a lifetime. In addition, it will considered to be a treat with Batman. Marketing Communication Strategy and Recommendations Advertising Advertising uses formal forms of communication such that it deals to offer a responsibility of control to the audiences that suffer from credibility but are hard to measure. The flexibility of the tools is good as it helps in a specialized segment as it is related to media and broadcast (Mayo Hausler, 2016). Burger with Batman and Joker is a theme that has been working on the background of superheroes that can communicate their bravery to large masses. Additionally, when it comes to portraying the fast food joint, it mainly revolves on the quality ingredients, sauces, and fresh vegetables. The packaging of the good is the one material itself that attracts the view of the consumers. Public Relations Strategy Public Relation strategy is the overall strategy used by the firm to evaluate the trends as well as predict the consequences the planned programmes used in the organization followed by implementing planned strategies that will not only serve both the public interest and the business as well (Watson Noble, 2014). Burger with Batman Superhero Strategy The superhero strategy somewhere is to encourage kids to be clean as well put the garbage in dustbins through the packaging. However, coloured boxes used for packing burgers can be recycled and reused as they are of paper. Moreover, to promote public relation strategy, Burger Hut can opt for sustainable environment events in which it can even promote its burgers Burger with Batman Sales promotion The sales promotion is appropriate when there is some value added to the product whereas this is an aim which can help in accelerating the growth and sales of the targeted audiences (Bax Woodhouse, 2013). Night Glory is one the important deal promotional strategy as it encloses the people after working hours who are unable to make food after going home. However, devising this strategy has given 10% discount to those audiences who couch that in the time of night glory, they can by any goods at anytime. Direct Marketing Direct Marketing is used when the product needs to be sold through direct selling or face-to-face marketing whether it is in the form of phone calls or emails (Jefferson Tanton, 2013). Burger Hut the Fast Food Restaurant The direct marketing strategy used by the organization is be based on the number of social media marketing tools like using the Facebook and Twitter and carrying out the recycling codes or facts that can be used for packaging (Fletcher Crawford, 2013). Evaluation and Control The evaluation and control stage depicts the stage after promotional tools that help in evaluating any detection and errors that could be the indicators of failure or success in the business (Gould, 2013). Customer Feedback Customer feedback is the after sales service that is necessary to be recorded as the fast food restaurant like Burger Hut on any other restaurant will be able to evaluate the strategy used in the business has been beneficial or not. However, after using the service, its the customer who can provide a valuable feedback towards the service or the product offered was of high quality or not (Chow, et al., 2013). Level of Brand Awareness Brand awareness is the other factor that helps to consider whether the campaign undertaken has been beneficial or not. However, Burger Hut has been well known and has a scalable amount of brand awareness in the market (Parente Strausbaugh-Hutchinson, 2014). Sales revenue (Post sales) The post sales analysis is significant to evaluate the competitive position in the industry (Penc-Pietrzak, 2014). However, in this case, Burger Hut is suppose to be highly competitive that needs to make sure that it improves its sales and keep making profits in the fast food chain (Verbeke, 2013). Media Publicity Generated The advertising and sales promotion strategy undertaken will enable the media publicity to know the market ranking and positioning of the company as well (Proctor, 2014). Conclusion To conclude, Burger Hut has faced many vicissitudes in its venture. Marketing communication plan of Burger Hut has evolved in time. The CLUBS strategy adopted by the company has been competitive in nature rather it has been challenging for the organization itself to maintain it. Moreover, the adoption of superhero theme and the ongoing Batman and Joker had many challenges like high price, lack of sales promotion and changing needs of the consumers. Although, the marketing communication of Burger Hut in Singapore has incorporated the recommendations that could further make the company competitive but with the changing technological needs, the organization has to keep changing its nature of promotion. However, changing customer needs will allow Burger Hut to use different integrated marketing communication tools to remain spirited as well as flourishing in the name of fast food restaurants. References Bax, S. Woodhouse, P. (2013).Cambridge marketing handbook: communications. Kogan Page Publishers. Bublitz, M.G. Peracchio, L.A. (2015). Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes.Journal of Business Research,68(12), pp.2484-2493. Chow, K.Y., Dickson Ong, C.S., Tham, W.L. Wong, Y.K. (2013).Factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants(Doctoral dissertation, UTAR). Coleman, L.J., Cooke, E.F. Kochunny, C.M. (2015). What is meant by Global Marketing?. InProceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference(pp. 176-180). Springer International Publishing. Cunico, M. (2014).Food Forward Trends report Singapore 2014.webershandwick.asia. Retrieved 1 June 2016, from https://webershandwick.asia/wp-content/uploads/2014/04/FF-SINGAPORE-16April.pdf De Mooij, M. (2013).Global Marketing and Advertising: Understanding Cultural Paradoxes: Understanding Cultural Paradoxes. Sage Publications. Fieldhouse, P. (2013).Food and nutrition: customs and culture. Springer. Fletcher, R. Crawford, H. (2013).International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Gould, W.A. (2013).Total quality management for the food industries. Elsevier. Grant, R.M. (2015).Contemporary Strategy Analysis 9e Text Only. John Wiley Sons. Jefferson, S. Tanton, S. (2013).Valuable content marketing: How to make quality content the key to your business success. Kogan Page Publishers. Kapferer, J.N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Mayo, C. Hausler, D. (2016).Marketing Communication - strategy, organization, levels, system, company, disadvantages, business, system.Referenceforbusiness.com. Retrieved 1 June 2016, from https://www.referenceforbusiness.com/management/Log-Mar/Marketing-Communication.html Parente, D. Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: a guide to marketing communication plans. Cengage Learning. Penc-Pietrzak, I. (2014).Competitive Strategy in Turbulent Environment. Lodz University of Technology Press. Powell, L.M. Nguyen, B.T. (2013). Fast-food and full-service restaurant consumption among children and adolescents: effect on energy, beverage, and nutrient intake.JAMA pediatrics,167(1), pp.14-20. Proctor, T. (2014).Strategic marketing: an introduction. Routledge. Sampler, J.L. (2014).Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change. John Wiley Sons. Shimp, T. Andrews, J.C. (2013).Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. The 10 best burgers in Singapore. (2016).Time Out Singapore. Retrieved 1 June 2016, from https://www.timeout.com/singapore/food-and-drink/the-10-best-burgers-in-singapore Verbeke, A. (2013).International business strategy. Cambridge University Press. Watson, T. Noble, P. (2014).Evaluating Public Relations: A Guide to Planning, Research and Measurement. Kogan Page Publishers. Whitton, C., Ma, Y., Bastian, A.C., Chan, M.F. Chew, L. (2014). Fast-food consumers in Singapore: demographic profile, diet quality and weight status.Public health nutrition,17(08), pp.1805-1813.

Twentieth Century Drama Essay Example For Students

Twentieth Century Drama Essay When we first meet Arthur Birling, he is described through the stage direction, as a ruthless, selfish and over-confident business man. All that he cares about his is image and his social status. He wants to be in the News Years honours list and is very self-satisfied and confident that he will get into it.  Shortly afterwards we come to see that he is scared, frightened and so much less self-confident and pride. Starts to loose control about certain things, we see this later on in the story. Starts to become less focused and curious about the enquiry and just answers without asking questions back or answering back, about the whole enquiry; just wants to all this business with Eva Smith to blow over and for the inspector to go. We will write a custom essay on Twentieth Century Drama specifically for you for only $16.38 $13.9/page Order now When we hear that he has sacked Eva Smith, we see him as all defensive and not accepting that he actually did anything, this was then the inspector starts the enquiry. She was merely standing up for her and fellow workers against the pay and conditions they get, and Birling just didnt want her talking at this manner to him. This is where we see the ruthless side of him, She had far too much to say for herself, get rid of her, he does this because he just wants to pay the lowest for the simplest of jobs and doesnt give a damn about the workers, I have a couple of hundred workers under me, who keep changing, this tells us that he has no relationship with the workers, especially Eva Smith she made them all (workers) go on strike. Priestly intends his audience to see Birling as a Selfish, Ruthless, Unapproachable, and Arrogant. We know this because the way and how he fired Eva Smith from his factory and the way he acts all bossy at the start of the enquiry. My own personal feelings about Mr. Birling is that he is a rich, arrogant person who believes anything he says is true and seems to only care about what his family gets up to and how well his businesses are getting up to, but then again he doesnt really care about them; he only cares about his family because he wants to control them and make sure non of the newspapers companies get hold on any saucy news from Birlings, especially as there classed as Royal in the hierarchy, and doesnt care about his business. When we first meet the Inspector, he is described, through the stage directions as a mysterious, bossy, confident and an un-intimidated person. Hes the kind of character that the play needed and couldnt go on with out him, and on the mysterious side of it all, the audience is left with a sort of cliff-hanger figuring out who the Inspector was and what hes goal was coming to the Birlings house but of course hes a ghost warning them if they didnt learn their lesson then things will start to go downwards for them. The Inspector is intended to be seen as a ghostly, mysterious and bossy person. This is so that the person who he is questioning wont lie because the Inspector knows all, so even if they do lie he can push it out of them.  Through his questioning of Shelia, Priestly shows us that the Birling family isnt all just focused on social status and the way people portray them, Shelia is more understanding and actually knows the impact she had on Eva Smith and how her actions affected her life. The others were willing to forget the whole thing happened, but her and Eric just couldnt forget that their actions affected someones whole life. .u2a59434e86497759a115b483d8219b8a , .u2a59434e86497759a115b483d8219b8a .postImageUrl , .u2a59434e86497759a115b483d8219b8a .centered-text-area { min-height: 80px; position: relative; } .u2a59434e86497759a115b483d8219b8a , .u2a59434e86497759a115b483d8219b8a:hover , .u2a59434e86497759a115b483d8219b8a:visited , .u2a59434e86497759a115b483d8219b8a:active { border:0!important; } .u2a59434e86497759a115b483d8219b8a .clearfix:after { content: ""; display: table; clear: both; } .u2a59434e86497759a115b483d8219b8a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2a59434e86497759a115b483d8219b8a:active , .u2a59434e86497759a115b483d8219b8a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2a59434e86497759a115b483d8219b8a .centered-text-area { width: 100%; position: relative ; } .u2a59434e86497759a115b483d8219b8a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2a59434e86497759a115b483d8219b8a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2a59434e86497759a115b483d8219b8a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2a59434e86497759a115b483d8219b8a:hover .ctaButton { background-color: #34495E!important; } .u2a59434e86497759a115b483d8219b8a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2a59434e86497759a115b483d8219b8a .u2a59434e86497759a115b483d8219b8a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2a59434e86497759a115b483d8219b8a:after { content: ""; display: block; clear: both; } READ: How does JB Priestley get across his message about responsibility in the play An Inspector Calls EssayOur first impressions are that Mr. Birling and the Inspector are polar opposites/from opposite sides of a spectrum, because Birlings views are fixated on money, image, status, and reputation it doesnt matter how you get the money or status, as long as it looks good besides your name and people look up to you for it and benefits him. The Inspectors views are on moral, fairness, socialist justice, equality, rights. Doing the right thing, he teaches people to do the right thing thats the whole point of him coming to the Birlings house at this time to teach them that they all have done a bad thing. Twentieth Century Drama GCSE Coursework  An Inspector Calls Continued  However, they do have some similarities bossy, confident, and single minded.  But there is some motivation behind these qualities that makes the difference. Mr. Birling acts purely for financial gain and status. The Inspector is motivated by the need for social justice and the desire for equality.  This is a powerful play, in which Priestly delivers a clear message to the audience; learn from mistakes and all actions have consequences this is what the Inspector tried to teach the Birlings. Two of the most powerful characters are Mr. Birling and Inspector Goole and through them, Priestly expresses his heartfelt desire for social reform.  We very clearly get the impression from Priestly that we are supposed to like the Inspector and support his methods, whereas we are meant to dislike Birlings arrogance and anti-social ways. Its better to ask for the earth than to take it. The Inspector asks them to open their minds, but Birling takes without asking, or considering the possible consequences.

Niccolò Machiavelli’S The Art of War Essays

Niccolà ² Machiavelli’S The Art of War Essays Niccolà ² Machiavelli’S The Art of War Essay Niccolà ² Machiavelli’S The Art of War Essay Niccolo Machiavelli’s The Art of War was written between the year 1519 and 1520. The book is divided into a preface and seven chapters in the form of dialogues which took place in a garden between Cosimo Rucellai and Lord Fabrizio Colonna. Rucellai is actually Machiavelli’s childhood friend who died while they were young. Meanwhile, Fabrizio is the disguised Machiavelli himself. Machiavelli (1521) has noted in the preface of the book that â€Å"the military is like the roof of a palazzo protecting the contents†. The dialogues were purposely written specifically â€Å"to honor and reward, not to have contempt for poverty, to esteem the modes and orders of military discipline, to constrain citizens to love one another, to live without factions, to esteem less the private than the public good†. The book (1521) illustrates that Fabrizio is fascinated with the Roman Legions of the early to mid Republic and convincingly supports their adoption to the contemporary situation of Renaissance Florence. Machiavelli may have written this book well having been selected as an official historian of Florence the year before the publication of the book and he was assigned with simple civil duties part of his assignment. The book is rich with knowledge, wisdom and insights as shared by Fabrizio in the dialogues. He is shown with a superior knowledge stating, among others, the ways which an army must be raised, trained, organized, employed and deployed. His theories are taken on a comprehensive study and analysis of classical and contemporary military practices. On the contrary, he underestimated the efficiency of firearms and cavalry when his concept of copying Roman practices has been gradually and practically used by many rulers and commanders, most notably Maurice of Nassau and Gustavus Adolphus of Sweden. These rulers would later lay the foundations for the system of Linear Tactics which would dominate the warfare of Europe and the world until after the Napoleonic Wars. The Art of War (1521) is considered to be the single most popular military treatise in Europe. Initially, the book may appear to revitalize the infantry-centered military organization of the imperial Roman legions which may not be relevant to today’s times. The book is not very relevant today since it failed to value the social and technological trends. The Art of War may be considered a humanistic treatise on the subject of war, written under the form of dialogues and divided in seven books or chapters. Machiavelli (1521) loathed the people of his time as weak, but he also believed on the possibility of a â€Å"perpetual republic† that would solve the weakness of the moderns and correct the errors of the Romans and in doing so would be able to put up a political order no longer subject to the vicissitudes of fortune. Whether Machiavelli could have had so grand an ambition remains controversial, but all agree on his greatness- his novelty, the penetration of his mind, and the grace of his style. The world nowadays is more concerned with overcoming the terrorists that abound the universe today. Every government specifically the government of the United States is determined to end terrorist activities at whatever cost. The weaponry and the military tactics may have transformed in the most modern ways but what is important is that the leaders would face the challenge in such a good way. The book may not be relevant in many ways in today’s times but it is still a good reference material.

Summer Olympic Games in China Essay Example | Topics and Well Written Essays - 1500 words

Summer Olympic Games in China - Essay Example to boycott the Olympic opening ceremonies. The Chinese constitution was drafted in 1921 and included no references to religion. This was part of the beginning of China's move toward communism and atheism. With Mao Tse Tung's Red Book and Cultural Revolution came the persecution of anything associated with religion. During the Cultural Revolution more than 6000 monasteries were destroyed (Time For Kids, p1). For all intensive purposes the political leadership took the place of religion and religious leadership. Recently the Chinese politicians have revised their constitution to include the word "religion" for the first time since 1921 (America, p6(1)). In addition the politicians included key wording that opened up the possibility of religious observance within China: "The Party strives to fully implement its basic principals for its work related to religious affairs and rallies religious believers in making contributions to economic and social development" (America, p6(1)). The Chinese Communist Party leaders have also been quoted as saying that "religion can play a role in creating a "harmonious society", a term they associated with economic growth and social cohesion" (The Christian Century, P19(1)). As stated above, a religion can be practiced if it "rallies religious believers in making contributions to economic and social development". In essence, if your church contributes to the social welfare of the community than it will be approved by the Religious Affairs Bureau (RAB). Why the Change For many Chinese, daily life consists of a meager existence. It is better than forty years ago when many Chinese were starving. Many social programs do not meet the needs of the many rural Chinese. Many rural Chinese turn to religious organizations within their villages to fund social programs such as schooling and health care. Because of the great need, and the Chinese Communists Party's inability to meet the need, the Party is turning a "blind eye' to the religious organizations in rural villages (The Economist, p25). In one village they worship the Black Dragon. Their temple has been rebuilt (it was destroyed by Maoists) and children are encouraged to work hard in the name of the "Black Dragon". The village services are supplemented by funds from the Black Dragon Temple. The Chinese Communist Party has turned a blind eye to the Black Dragon Temple because it does support social services needed by the community that the government cannot afford to provide. The "officials in Yulin, the prefecture to which Hongliutan (the village) belongs, give the Temple their blessing" (The Economist, p25(3)). Religions Currently, in atheist China, there exists many religions that are practiced. Some who practiced go unnoticed by the Chinese government while others are persecuted. Harmony is used as a determinant as to whether or not a religion is tolerated. If the religion brings social support, like in Hongliutan, then it is allowed (or not noticed). Aproximately 59% of the Chinese population are atheists while the 41% left worship as Taoists, Buddhists, Christians, Muslims, Hindus, Dongbaists, Bons, Xiantianists, and Falun

Abortion comprehensive assignment Essay Example | Topics and Well Written Essays - 1500 words - 1

Abortion comprehensive assignment - Essay Example Some people from the section term abortion as murder, or killing of the innocent soul. According to the medical experts, â€Å"An abortion is when the pregnancy is ended so that it does not result in the birth of a child. Sometimes this is called termination of pregnancy.† Abortion in the United States has been going on for centuries; unwanted pregnancies have been in existence for very many years and in one way or the other such pregnancies were eliminated. Before the18th century women carried out abortion at will as there were no laws that restricted or barred the women from doing so. Due to the lack of any specific laws so many women carried out abortions that some states started coming up with laws to restrict abortions. The first law was the Connecticut statute 1821 the statute prohibited the use of â€Å"toxic substances to cause miscarriage.† Soon afterwards other states followed New York law in 1829. After the New York law various states came up with laws that punished the abortion providers, restricted abortions and at times punishing women seeking to carry out abortions. The first ever United States Federal law to be enacted was the Comstock Law of 1873. The law allowed a special postal agent to open mails suspected to contain abortion or contraceptive. The main aim for the law was to suppress the circulation of â€Å"obscene materials† From the year 1900 up to1960s, abortions were outlawed. As a result many women turned to unsafe abortion. In the year 1965 a total of 265 deaths were reported to have taken pace as a result of unsafe abortions. New York as well as California reported complications with 20% being as a result abortions. As a result of the numerous deaths associated with unsafe abortions, a series of cases were taken to the Supreme Court and some women were granted the right to carry out abortions (Solodnikov,  2011). During the great depression that took place in the

Porters 5 forces analysis

Porters 5 forces analysis The porters 5 forces is a simple tool to understanding where the company power lies in a business situation. The porters forces also helping company understand the strength of a current competitive position. The porter 5 forces includes bargaining power of buyers, bargaining power of supplier, threat of new entry, threat of substitute and rivalry among competitors. The bargaining power of buyer is described as the market of outputs. The bargaining power of buyers ability of the customers exert pressure on businesses by demanding reduce price and increasing the product quality. Company must recognize consumer want and need. In order to boost sales volume, manufactures follow changing consumer trends. The bargaining power of buyer will be high when the large volume buyer are concentrated buying the product or services. There is a concentration of buyers. Other factor will be increasing bargaining power of buyers is the products available replaces by substitutes in the market. In automotive industry the buyers have the greatest power because they can the low switching costs associated with selecting from competing brands. If buyers become disenchanted with some automaker, they can look for alternatives especially foreign cars. Automotive industries have many automakers can substitutes replace General Motors Corporate such as Toyota, Honda, Ford, a nd so on. General Motors Corporate in order to avoid replaces by other automakers, General Motors Corporate always carve out unique line of cars and trucks like fuel cell electric and hybrid vehicles. The bargaining power of supplier is described as the market of inputs. Supplier is provided the raw materials and machinery to company than the company can carry out its business operations. When the bargaining power of supplier will be high is an industry relies on just few suppliers or there are not substitutes available for suppliers product. If bargaining power of supplier higher, the company will be often faces to high pressure on margins from supplier. For example, if General Motors Corporate have one supplier to supply raw material, then the supplier increase their price this will lead General Motors cars and truck also will increase the price because General Motors dont have other supplier to supply raw material. In order to reducing the bargaining power of supplier, the company will be increasing dependency means partnering with many suppliers. Some biggest company maybe will take over a supplier. The threat of substitutes is described as an industrys profitability depends on the relative price to performance of the different types services or product to which customer can turn to buy other product that almost has the same functions. The threats of substitutes exist when a products demand is affected by switching costs. This means the costs of switching to substitutes. In the automotive industry the threat of substitutes product is very huge because automotive industry has many automakers. In order to avoid substitute product replace the General Motors cars and trucks, General Motors Corporate has carve out its own unique product. For example, General Motors carve out alternative fuel vehicles like fuel cell electric and hybrid vehicles. Product differentiation can reduce the threat of substitute so each company also attempts to carve out unique products. Some company will be buy patent developed by potential substitute because avoid the substitute entry markets. The rivalry among competitor is described the intensity of competitive rivalry. The rivalry among competitor means have the major determinant of the competitiveness of industry. The rivalry among competitor is most obvious of any industry. The competitor normally will offer the same product or services as your company. Competitive battles include price wars, new product introduction or advertising campaigns. In order to gain more market share and increase sales, every company often use comparative advertising to emphasize areas where it outperformance its competitor. Rivalry among competitor can reduce the profitability of company but these maybe good things of publics. The rivalry among competitor exist when the industry growth. In order to reduce the rivalry among competitor, General Motors Corporate avoid price competition with other automakers and focus on different segments. Company communicates with competitor also can reduce the rivalry among competitor. This also can build wi n-win relationship with competitors. The threat of new entry is described the new competitor or firms entering into industry. In order to reduce the threat of new entry, the company needs to create a good brand image. If the company have a good brand image, then customer would like to stay with the brand products. The customer loyalty is a barrier entry into market. The threat of new entry depends on economics of scale. For example, company minimum size requirement for profitable operations. Automotive industry is a high threat of new entry but some industry low threat of new entry like shipbuilding because shipbuilding industry has high entry barriers. The government restriction also can reduce threat of new entry. For example, Malaysia government restricts new entry into automotive industry because government wants to protect of local cars (PROTON). Limitation of Porter Analysis The porters 5 forces is a useful framework for competitive analysis within industry. Competitive analysis is lead into strategic planning and the development of a tailored competitive strategy that expects to exploit the situation. The porters 5 forces model has some limitation and weaknesses. In general, porters analysis focuses on company external competitive environment. In order to complete a full competitive analysis, the porters 5 forces need to be compensated. The porters 5 forces has further limitation in today market environment because porters analysis is assumes relativity static market structures. This means porters 5 forces are applicable for simple market structures not best applicable for today dynamic markets. Today dynamic markets are highly influenced by technological innovation such as information technology, so porters analysis cannot analyze today dynamic changes. The second limitation of porters analysis is generally based on the idea of competition. In porters analysis just described how to company or business to achieve competitive advantages. Porters analysis just focuses on competitive advantages and then ignores other important consideration strategy. For example, company not really into consideration strategy such as electronic linking of information system of all company along a value chain, virtual network or enterprise and strategies alliances. The third limitation of porters analysis is porters 5 forces are designed for analyzing individual business strategy. Porters analysis cannot cope with interdependencies and synergies within the portfolio a large company. The fourth limitation of porters analysis is the sources of value are structural advantages. Sometimes may be possible to create barriers to entry. This mean porters analysis possible will create completely new market rather than selecting existing ones. Although porters analysis are not best applicable for today dynamic markets but porters analysis still can compensated with other analysis such as SWOT analysis, PEST analysis, Value Chain analysis and etc. Porters analysis in conjunction with other tools such as PEST and SWOT can define effective competitive strategy. General Motors Corporate also uses SWOT analysis, PEST analysis, and Value Chain analysis to compensated limitation of porters analysis. PEST analysis also can uses to compensated limitation of porters analysis. PEST analysis is described macro environment such as political, economic, social and technological. PEST analysis is strategy tool for understanding markets growth or decline and potential and direction for operations. For example, General Motors must be doing market research before carve out new cars or new markets. The markets research includes economic condition, political and government policy. Government decision can affect organization directly like employments law, tax policy, trade restrictions and tariffs and environmental regulation. The economic condition also can affect company profitability like oil price, interest rates, and economic growth and financial crisis. Especially financial crisis because many people lose job, then almost people temporary dont want buy a new cars. This is can influence company make lose. We can refer to appendix 2; we can understand how PEST analysis is function. SWOT analysis is a strategic planning used to identify the strengths, weaknesses, opportunities and threats for company or business. SWOT analysis applicable to measures a business units, and a proposition. SWOT analysis also can understand where the company strengths and weaknesses and then minimize the affect of weaknesses on company and maximizing or maintain company strengths. When company have know weaknesses and strengths itself then can making good decision for strategy of business proposition. For example, General Motors strengths are have large market shares, global experience, and variety of brand names and current development of alternative vehicles. So General Motors always maintain them strengths. The weaknesses of General Motors are poor customers perception, stagnant profitability, higher labor costs and overly dependent on U.S market. So General Motors try to gain more market share and increase sale volume at other countries such as China, Japan, and Malaysia and so o n. General Motors also need to increase customers perception. We can refer to appendix 3; we can see how company uses SWOT analysis to identify strengths and weaknesses themselves. Value Chain analysis can overcome the limitation of porter 5 forces. Value Chain analysis described the activities that take place in a business and relates them to an analysis of the competitive strengths of the business. Value Chain analysis will help the company pursue a competitive advantages. Porters described value chain have two different categories of activities that is a primary activities and support activities. The primary activities of company include inbound logistics, operations, outbound logistics, marketing and sales and services. The support activities include procurement, human resources management, technology development and firm infrastructure. Value Chain analysis will help the company pursue a competitive advantages. We can refer to appendix 4. In appendix 4, we can see how to value chain contribution from different functions of an organization in the value adding process. Balanced scorecard is a good way to overcome the limitation of porters 5 forces. Balanced scorecard is defined are strategic planning or management system that is used extensively in industry and business to align business activities to the vision and strategy of the organization and monitor organization performance against strategic goals. Balanced scorecard can help company known how well business is running. Balanced scorecard also allows company measures economic value added and operating income. For example, General Motors use balanced scorecard to measures customer satisfaction and market share in target segments. . We can refer to appendix 5; we can see how 2 balanced scorecard running. Product life cycle can overcome the limitation of porters 5 forces. Product life cycle is defined a new product progress through a sequence of stages from introduction to growth, maturity and decline. When companies produce some product like cars or trucks they must take cars market life and services life into account. Recently more and more company is attempting to optimize profit and revenue over entire life cycle. Company does this need to consideration product warranties, the ability to upgrade existing product and space part. For example, General Motors cars have 3 years warranty. . We can refer to appendix 6; we can see the new product progress thought life cycle.